After 2020, all of us beauty business owners were looking forward to a better year. But it’s been a bit topsy turvy, hasn’t it? For many beauty therapists, business still isn’t consistent as many clients still feel nervous about Covid.
Not only that, lockdown has had a huge impact on what treatments clients are deciding to have and what they have found they can do without. Clients are also going longer between appointments which can have a negative impact on your business.
And then there’s January. If your business is already quiet, you’ll be worried that it will die a slow death as bad weather and a lack of cash after Christmas means that clients are more reluctant to book treatments.
So how can you beat the slump and attract clients to your beauty business in January?
Start marketing now
If you’re planning on running any new year offers, get them out there now so clients know about them. Start marketing early to attract clients to your beauty business in January.
Remember too that people are looking for gifts and stocking fillers at this time of year, so if you sell products, make sure you create a gorgeous display. Product sales might not completely make up for a slow down in your business, but every little helps.
Don’t panic and start slashing prices
You can attract clients to your beauty business in January without harming your profits. It can be tempting to start offering crazy discounts to get people through the door. However, remember that you need to earn a level of income that reflects your skills, training, and experience.
Instead of just discounting treatments across the board, why now offer deals on the days when you are usually quieter like midweek?
Want to attract clients to your beauty business in January? Get inside of their heads!
Come the new year, everyone’s in the ‘new year, new me’ mindset, so you need to capitalise on that. Now more than ever, clients want to feel relaxed and recharged. It’s not just about how they look any more.
January is cold and dark, and everyone feels a bit ‘meh’ after Christmas, so it’s the perfect time to push your wellbeing treatments. Think about offering wellbeing or pamper packages. Combine a manicure and a pedicure (with heated mitts and booties, of course). Offer a hot stone massage with a mini facial. The possibilities are endless. Brainstorm some ways that you can make your clients feel like new when they walk out of your salon.
How will you attract clients to your beauty business in January?
Will it be putting on an irresistible midweek promotion? Maybe you’ve come up with the perfect pamper package that will help people escape the January blues. Or maybe you’ve decided that you’ll finally train in that niche treatment that will make you stand out from the competition. The new year is almost here and it’s never too soon to start boosting your business for 2022.
Train with us!
If you’re looking to kickstart your beauty career, you’ve come to the right place.
All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.
For more information on any of our courses, call Steph on 07825337342.
