Why You Should Step Out of Your Comfort Zone

Have you ever got to a point in your life where you feel stuck, like something needs to change? Where you’ve been stumbling down the same path for a long time, pushing and working hard, yet nothing seems to be getting better?

Before you know it, what you thought you wanted leaves your life. This can often happen with your work or career. It can seem scary, especially if it’s something you’ve set your heart on, or something you’ve worked hard for. But believe me when I say, when things leave your life, it’s because something better is waiting in the wings to replace them.

What’s often needed when it comes to living the life you want is taking a step out of your comfort zone. This can often look like:

  • Leaving a stable job and income to go it alone;
  • Daring to break from the crowd and doing something you believe in;
  • Letting go of things that just aren’t working, even if it’s painful or scary to do so.

This involves making some brave and tough decisions, and plenty of people will have something to say about it. But at the end of the day, if you know you’re being true to yourself, that’s all you need to know.

You’ve probably heard it said that the magic happens outside of your comfort zone, and it really does. It’s not easy leaving what you’re comfortable with, but the thing is, you won’t grow if you don’t.

Stepping outside of your comfort zone can mean the difference between living your dream life and a life where you’re left wondering ‘what if?’ But how do you leave the fear behind?

Why you should step out of your comfort zone

You’ll find it easier to adapt to challenges and changes

If the past year and a bit has taught us anything it’s that life can often throw us a complete curveball when we are happily bobbing along. If you step out of your comfort zone regularly, you’ll find that you won’t be so thrown when challenges and changes do happen.

You’ll have more confidence in yourself

Have you ever done something that’s scared you to death but made you feel so good afterwards? You feel good because doing something you thought you couldn’t makes you feel more confident in yourself.

Your life will feel so much richer

Trying new things and breaking out of your comfort zone helps you experience new things and learn a lot about yourself. We all impose boundaries and restrictions on ourselves which keep us small. Pushing beyond them helps us feel free and makes our lives so much richer.

How to step out of your comfort zone

Write down a list of things you want to do

Whether it’s starting your own beauty business or training in a new treatment, write a list of things you want to do. Then break each thing down into small steps-how can you make them happen?

Do the thing you’ve been putting off

This is the scary bit; it might be handing in your notice and actually telling people you’re going to be starting your own business. It could be that you want to take your beauty business down a completely different path, but you aren’t sure how clients are going to react. Do that thing that’s been buzzing around in your head for a while now. I guarantee you’ll feel like a weight has been lifted once you’ve actually made a decision.

Get some inspiration

When you feel scared or stuck, a great way to feel less fearful is to read some inspirational books or blogs, or listen to some podcasts by people who have stepped out of their comfort zone. If you want to start your own business, read something by an amazing female entrepreneur. If you want to feel inspired, read or listen to something by someone who has succeeded against the odds.

It all starts with one tiny step outside your comfort zone. I promise you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Feel Motivated Again After Lockdown

Motivational quote on a neon sign saying 'you got this'

We’ve been in and out of lockdown for the best part of a year, and for us in the beauty industry, many of us haven’t worked for what is probably the longest time since we started.

Being forced out of our routines and having to deal with a very strange ‘new normal’ where we’ve felt very much in limbo has affected motivation for many. It’s been really hard not to feel defeated and deflated.

But now as restrictions ease, are you torn between feeling excited to get back to doing what you love and wondering if you have the motivation to go back to work and resume life as it was at all?

You’re not alone.

Here’s how to feel motivated again after lockdown.

Start with your lifestyle

Your physical and mental wellbeing influences everything else you do. If you’re not sleeping well, you can’t expect to be motivated and want to give the best to your clients. One of the best things you can do to help you sleep better is to get outside in the sunlight earlier on in the day. This will reset your body’s natural rhythms and help you get back into a better pattern.

If you find that your mind just won’t quieten down when you go to bed, put a wind down routine in place. Have a warm bath, meditate, read a book, or write down your thoughts and worries in a journal before you go to bed so they are out of your head.

After you’ve got your sleep sorted, the next thing to do is to make time for some exercise during the day. It doesn’t matter what it is, just move your body. It will lift your mood and reduce stress, as well as keeping you energised and healthy.

And it goes without saying, if you’ve let things slide with eating a healthy diet during lockdown (and most of us have), make a promise to yourself to start eating better to boost your energy and make you feel good from the inside out.

Make plans

Not being able to plan ahead has been one of the toughest things about this situation for many of us. We’ve been stuck in this weird limbo, unable to move forward. That’s why now that the restrictions are easing, making plans can carry us towards that light at the end of the tunnel.

On a personal level, this might be drinks in the garden with friends now that the rule of 6 applies, or on a professional level, it might be that you want to complete a new qualification, or even change your career or the focus of your business altogether.

Take baby steps when you do get back to work

Don’t worry about tackling a huge to do list when you do get back to work, start off with practical things like contacting clients to rearrange appointments made before lockdown (if you haven’t already) and going in to work for a day or two to get things nice and clean and ready to go.

Take baby steps when it comes to easing yourself back in. Look at your list of jobs and categorise them into Absolute Priority (things that must be done), Important (things that need doing but not in a hurry), and Not so important. Trust me, everything is not an absolute priority, even though it feels like it. If your motivation is lacking when you go back to work, just commit to achieving one small thing every day to take your business forward, and before you know it, you’ll be flying!

Don’t forget to look after yourself

Anyone who knows me knows that I’m really passionate about self-care. You can’t help anyone else if you don’t look after yourself, and whether that’s making the time to go for a walk in the sun or knowing when to take a day off, it’s so important. If you don’t put yourself first, who will?

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why You Should Always Be Authentic

Staying true and authentic to who you really are is one of the most important things in life, and you should try to do this in business too.

In a time when we are all feeling a bit disconnected, people want something genuine, and they’ll come to you for treatments and a really nice experience if you are honest, real, and can offer them a genuine sense of connection.

What does being authentic mean?

When you’re authentic, you stay true to who you are and your values are reflected in everything you do. This doesn’t just make for a much happier and more fulfilling life, it also really benefits your business because:

  • It helps you stand out from the competition
  • Customers will relate to you better
  • People will see you and your business as reliable and trustworthy

How can you be authentic?

Be real.  

This is really important. Think about why you started your business and find the best way to share your passion and your mission with customers. You don’t have to pretend to be something you’re not or spend all of your time copying what your competitors are doing. This is YOUR business and you have to build it according to your values. What is important to you?

For me, a lot of my training at the academy is done one to one or in very small groups, and that’s how I like it. It’s never been about getting bums on seats for me; I want to see my students do well and thrive.

Another thing that’s really important to me is only bringing in new training and treatments if I believe in them 100% myself. If I didn’t believe that they worked or were of any benefit, why would I expect my students and clients to believe in them?

Finally, I am always transparent with my prices and I don’t slash prices ridiculously just to get people in the door. I know that it’s tempting with the way things are now, but be realistic about exactly what you’re offering people and what you’re worth. If you are offering your services for far less than what you know you’re worth, you won’t be as motivated to do a good job and you won’t attract customers who’ll value you, your services, or your experience. I’m not saying don’t offer people incentives, just don’t stray too far from what you know you’re worth in your own heart.

Being authentic pays off

Being authentic and not just doing as others do has really paid off for me. I still love what I do after more than 20 years in the industry, and I’ve recently won the ‘Best Beauty Therapist Education Enterprise -North East.’ This is the second award I’ve won in recent years and it shows that people value my honest and authentic teaching style and the way I do business.

Being authentic could pay off for you too. Think about it; rather than wasting all of your energy on creating and maintaining an impression of yourself and your business that isn’t real for all the world to see, you can focus on building a business that you genuinely love that aligns with your deepest values. That will attract more customers that value you, any day of the week.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Feel Less Anxious About Coming Out of Lockdown

open sign on shop, easing of lockdown

After being in lockdown for what seems like forever, we’ve all dreamed of having some normality back, but now that the restrictions are easing and things are opening back up, you might be feeling a bit nervous as well. We all had to adjust to being in lockdown, and you might have even enjoyed having the chance to slow down a bit. Now we have to adjust to coming out of it, and it will take some doing.

Here’s how to feel less anxious about coming out of lockdown.

Know that you’re not alone in feeling anxious

If you’re nervous about what it’s going to be like getting back into normal life, you’re not alone. Even if you’ve been desperate to get back to work, see your friends, and go to the pub, part of you might still be cautious about what the weeks and months ahead might bring.

When things feel uncertain, think about what you can control

While there have been a lot of things that have been out of control during this pandemic, focusing on the things you can control can help reduce your anxiety.

You can wear gloves and a mask when you go out and about if you want. You can make sure you social distance from others. You can wash your hands often.

When you open your business again, you can put measures in place to protect yourself, your staff (if you have them), and your customers. All of these things are within your control. If you’re anxious about opening the doors to your business again, read our last blog for some helpful guidance.

Remember, you don’t have to rush back in

Even if your hair is desperate and you long for a few glasses of wine with the girls at the pub, you don’t have to rush into doing everything all at once if you’re feeling nervous. Start small. Invite a friend round for a drink in the garden if the weather’s being kind, then build up gradually from there.

Don’t let anyone pressure you to do things you’re not ready to do. Get back to the swing of things in your own time.

Take some time to think about your life

Maybe you’ve enjoyed the chance to slow down during lockdown and you’ve had more time to do things just for you. For a lot of people, myself included, lockdown has shown me how out of balance my life had been getting, and it allowed me to focus on things I really wanted to do with my life. Do you want to change careers or learn something new? It’s never too late to follow your dreams.

Talk to people

I mentioned earlier in the blog that you won’t be the only one who’s feeling anxious about post-lockdown life, so rather than getting all chewed up about things, why not talk to a good friend, workmate or family member about how you’re feeling? The chances are they’ll feel exactly the same and you’ll be able to share tips on how to cope and support each other.

Getting back to some sort of normal won’t be easy, but we’ll all adapt, because we always do. You’re always tougher than you think.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

How to Look After Your Mental Well-being During the Coronavirus Outbreak

Woman relaxing drinking cup of tea

The coronavirus has had a huge impact on our daily lives, and whether you’re young or old, employed or self-employed, you will have felt its effects. For many of us, it has caused anxiety around health and money, and now there are also a growing amount of restrictions on our daily lives.

There’s no doubt about it, the coronavirus and its impact is having an effect on many people’s mental health. The virus itself is an unknown enemy and what will happen, and how long this situation will go on for is uncertain; and it’s the fear of the unknown that’s driving our anxiety.

So how can you look after your mental wellbeing during the coronavirus outbreak?

Admit you’re anxious and express it-but don’t spiral

Given the situation, it’s completely normal to feel anxious. Express how you feel to other supportive people or write it down in a journal. But make sure you don’t get let yourself drawn into other people’s anxieties as this will only make you feel worse.

Limit how often you watch the news or check social media updates

If you’re constantly checking the news and social media for coronavirus updates, you’ll increase your anxiety and feelings of overwhelm. There’s nothing wrong with keeping yourself up to date with what’s going on, but stick to official sources like the government or the NHS.

A word on Facebook groups: There are a lot of Facebook groups popping up at the moment and the majority are all about people supporting each other which is so great to see. But watch out for those that are a constant stream of negativity, scaremongering, false information, or trolling. Everything you take in affects your mental health and overall anxiety levels, remember that.

Get moving

If you can’t work at the moment, your gym is shut, or your exercise class is cancelled for the foreseeable future, you might not be as active as you usually are. Staying active is crucial for your physical and mental health so make exercise a priority. The current guidelines from the government say that you are allowed outside to exercise once per day, as long as you maintain a sensible distance from others, so you can go for a walk, jog, or bike ride. But if you’d rather stay at home, or you’re self-isolating, there are plenty of great workouts on YouTube from yoga to Pilates, high-intensity workouts and much more.

Stay connected

If you can’t see friends or family at the moment, it can feel quite lonely and this can affect mental health. We are very lucky to have access to technology that makes staying connected easier. You can text, call, or video call your friends and family, and even get together for a virtual cuppa or glass of wine!

Keep to a routine

If your life is upside down at the minute, sticking to a routine will help you feel just a little bit in control of things. Try to get up and go to bed at the same time and make time for exercise, self-care, and work (if you are able to work and are working from home.)

Fill your time with meaningful things

If you’ve suddenly found yourself with a lot of time on your hands, instead of scrolling through your phone every few minutes, use the time to do something you’ve been meaning to do for a while. If you’re self-employed, learn something new related to your business or tweak your website, or if you just want anything non-coronavirus related to fill your time, why not clear out your wardrobe, read that book you’ve been meaning to read, or do a free online course?

I hope you’ve found these tips helpful. I’ll be sharing lots more on the Facebook page in the coming weeks. Until next time, keep calm and carry on as best you can.

 

 

 

Set Your Beauty Career Goals for 2020

Set your beauty career goals for 2020

It’s that time of year again, where you might be reflecting on what you’ve achieved this year and thinking about what you want to do next year. If you’re one of those people who start the year with great intentions that soon run out of steam, don’t be too hard on yourself. The good news is that a new year is the perfect chance for a fresh start, and what better excuse for a new start than 2020; the beginning of a new decade!

Set your beauty career goals for 2020

Invest in yourself and your career

Think about where you want to be this time next year, and go from there!

Do you want to get more qualified?

Are you already a therapist who wants to add more services to your treatment menu? Our courses are perfect for everyone from therapists who are new to the industry to seasoned professionals.

Do you want to become your own boss?

Many people dream of being their own boss, and having the freedom to choose your hours and your direction. It’s not all plain sailing, but if you’re prepared to work hard, you can really reap the rewards.

If you want to set up your own business, we have the course for you, from our Six Day Beauty Specialist Diploma, to our Mobile Beauty Therapist certificate, Spray Tanning training, and more, we’ve got everything you need to get started.

Do you want to change careers?

If your daily grind just isn’t doing it for you anymore, but you like the idea of making clients feel amazing, a career in beauty might be just up your street. Here at the academy, we have courses that are suitable for absolute beginners, so don’t worry if you don’t know your orange stick from your emery board; you soon will!

Decide how you’ll get there (and write it down!)

You’re more likely to achieve your goals if you make a plan. So if you want to get more qualified, what will you do? Will you make a list of courses you want to do and start researching training providers?

If you want to start your own business, will you speak to an advisor or someone who already has their own beauty business?

If you want to change careers, are you going to research what it’s like to work in the beauty industry, what you can expect to earn, and how long it will take to get qualified?

Be smart and start small

Your dreams don’t have to be small, but you’re more likely to be successful if you set small goals to get you where you want to be. Rather than giving yourself too much to do then beating yourself up if you don’t manage it, do one thing every day, or every week, that gets you a little bit closer to where you want to be.

Look after yourself and learn what truly makes you happy

This is not strictly a career goal, but it should be a life goal. No matter whether you’re employed or self-employed, you’ll never live your best life if you don’t take the time to look after yourself and to find out what makes you truly happy. Make time to do the things you love, or to simply do nothing. And whatever you’re doing, the first question you should ask yourself is ‘does this make me happy?’

 

Let us help you reach your 2020 goals!

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.