Why Training in Niche Treatments is Great for Your Beauty Career

oncology massage

If you’ve been following us on Facebook, you’ll have seen that we recently ran our first Oncology Massage course. We had a gorgeous day training therapists just like you to be able to do massage treatments on people with cancer.

Aside from being hugely rewarding, training in niche treatments like these is great for your beauty therapy career. Here’s why;

Having a niche puts you ahead of your competitors

It used to be that word of mouth was all that was needed to get custom for salons and mobile therapists, and while that’s still important, if people want to find a therapist who does something in particular, they often go to Google.

How do you stand out among the countless other salons and therapists who offer a similar treatment menu based around massages, manicures, pedicures, and facials? The answer is you offer a niche service- something specialised that they won’t easily be able to find elsewhere.

Instead of trying to offer all things to all people, offer something that meets the needs of a very specific group of people.

You’ll build a great reputation

When you offer niche treatments, the specific customers you’re targeting will always come back to you because they’ll see you as a specialist. Going back to Oncology Massage, who will someone who has cancer visit for a relaxing therapeutic treatment- you with the specialist skills who is aware of contraindications and massage techniques for people with cancer, or a generic therapist who will probably who will probably have to turn them away for insurance reasons?

It’s amazing for personal development

If you train in a niche, you’ll learn about a specific treatment in-depth, and you can even go onto specialise further once you’re qualified. Imagine being able to market yourself as the go to person in your area for Oncology Massage, or another specialist treatment?

It helps you focus your marketing

When you have a niche, you’re aiming your services at a very specific group of people, so it’s far easier to target them with your marketing than just marketing to everyone and hoping for the best.

You’ll be easier to find online

If you offer your customers a niche treatment, you’ll be far easier to find on Google than if you only offer generic treatments. Type your area followed by ‘massage’ into Google and see how many results come up. I bet there’s a lot. Now type in your area plus ‘Oncology Massage’ and I’m betting there won’t be half as many (if any at all). Imagine if your business came top of the search results for a particular treatment your area and what that would mean for your profits.

It will open doors

Having a niche qualification could open up a lot of opportunities for you and take your career in a completely different direction from what you expected. Imagine being excited going to work every day, and not knowing what each day will bring. A niche qualification might help you discover a new passion and reawaken your enthusiasm if you feel like you’ve just been trundling along.

Would you like to learn more about Oncology massage or any of our other courses?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Oncology Massage Has Arrived at the Academy!

Oncology massage

Cancer patients go through so much when they’re battling their illness. As well as the emotional effects of being diagnosed, they have to deal with the horrible physical side effects of cancer treatments like chemotherapy and radiotherapy. That’s why it’s so important that they have the chance to feel good about themselves, and find something that will comfort them during the tough times.

Massage is a wonderfully relaxing treatment, and even though studies have found that it reduces symptoms like pain, anxiety, depression, and fatigue in cancer patients, those of us in the industry have had to turn them away. Insurance providers haven’t been willing to take the risk that clients might be harmed or that massage would somehow make the cancer worse.

The benefits of massage for cancer patients

Massage is actually very beneficial for people suffering from cancer. It can:

  • relax the mind and body
  • relieve tension
  • improve the flow of lymph, which is the fluid in the lymphatic system (part of the immune system)
  • improve mood

What type of massage is suitable for cancer patients?

Most doctors would advise a patient to have a gentle massage rather than a deep tissue treatment, that avoids the area surrounding a tumour or any affected lymph nodes. Some patients worry that massage will cause their cancer to spread, but studies have not found any evidence of this.

What should therapists be aware of?

When working with people with cancer, it’s important to avoid massaging:

  • any areas that are bruised or sensitive
  • areas that are being treated with radiotherapy. This rule applies during treatment and for a few weeks after
  • areas around IV lines or pain relief patches
  • areas affected by blood clots, varicose veins, or bad circulation

NB: It’s particularly important that patients who bleed or bruise easily, or who have cancer that’s spread to their bones, speak to their doctor before having massage treatments.

Would you like to work with cancer patients?

Are YOU ready to make a difference to cancer patients’ lives and add a cutting edge massage to your treatment menu and business?

If you follow our Facebook page, you might have seen that I was recently in Glasgow, completing my Oncology Massage training so I can start training therapists to work with clients who have cancer. I’m very passionate about these types of treatments, as I lost my beautiful mother to cancer and I know how important it is to be able to give someone a bit of comfort and serenity during such a difficult time.

What are the benefits of offering Oncology Massage treatments to clients?

By qualifying in Oncology Massage, you’ll stand out from your competitors, and you’ll be able to offer clients with cancer a gorgeous nourishing massage.

What does the course cover?

You’ll learn about types of cancer, cancer treatments, and how to safely use oncology massage techniques on cancer patients.

How long is the course?

It’s run over two days. You’ll attend our training day for the practical training, then you’ll complete written assignments to check your understanding of the theory. After you’ve submitted your assignments, you’ll have to complete a practical case study then attend for a final assessment around six weeks later to qualify.

Is the course accredited?

Yes. It’s accredited by Think Tree Hub which allows you to gain insurance to do the massage, so you’re completely covered to work safely with clients with cancer.

When is the next available course?

Our first training date for Oncology Massage is Tuesday 9th July. The course runs from 10am-4.30pm.

How much does it cost?

The course investment is £275. If you do voluntary work with cancer patients, you can train for the special reduced price of £180* This is a bargain price for an absolutely amazing qualification.

*If you want to take advantage of the special price, you’ll need to show us proof that you volunteer, such as a letter or email from the organisation.

Are there any entry requirements?

You must have a level 3 Body Massage qualification to attend this course.

How can I book?

To book your place, contact me on 07825337342. I’ll be happy to answer any questions you have. Be quick though, as spaces are limited. We only teach in small groups so you get the best out of your training.

Why train with us?

All our courses are taught in small groups which makes for a relaxed learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.