How to Cope With Face Mask Anxiety

woman feeling anxious while wearing a face mask. This image is here to illustrate the topic of this blog.

Whether you’re in the salon doing treatments or doing your weekly shop, wearing a face mask is now required by law.

Whether you agree with them or not, they’re probably going to be around for a while, but let’s face it, they aren’t always practical, they can be uncomfortable, and they can provoke anxiety in a lot of people.

How do you feel about wearing a face mask; hot? Sweaty? Panicky? All of these are quite common. But even if you struggle with wearing your face mask, here’s how to cope with face mask anxiety.

Why can wearing a face mask make you feel anxious?

They can feel claustrophobic

Even though you aren’t in a closed space, a face mask can feel restrictive so it might seem that way which can trigger feelings of anxiety, especially as your nose and mouth are covered too.

They can produce sensations that feel like anxiety

Wearing a face mask can make you feel hot and like you can’t breathe, which the body might interpret as anxiety. You’ll notice that if your mask has a filter, it can feel like it’s more difficult to breathe because the filter resists the air flow.

They are uncomfortable

Face masks can be very uncomfortable to wear in hot weather, and if you wear glasses, they can steam up. The same goes for some face shields and visors which when combined with a mask can make it very difficult for us therapists to see what we’re doing during intricate treatments.

How to cope with face mask anxiety

Check your thoughts

Notice what you’re telling yourself about wearing a face mask. Is it something along the lines of ‘I can’t stand wearing this, I can’t wait to take it off!’? This is a normal thought to have, but instead try telling yourself that you might be uncomfortable right now, but you’re keeping yourself and your clients safe, and you can take it off between treatments. 

Breathe

If you’re feeling tense and anxious, you’ll probably be taking shallow breaths under your mask, which really won’t help. Shallow breathing creates an anxiety response in the body, so when you’re feeling anxious, take some deep breaths, breathing in through the nose and out through the mouth. Make the exhale longer than the inhale, and try to breathe in for a count of four, then out for a count of 6.

Try different styles of mask

Everyone is different, so finding the right mask for you might be a case of trial and error. If you feel anxious wearing a face mask, masks made from thicker material might not be the right choice for you, so try a lighter one. Try a few different ones until you find one that you feel comfortable with.

My top tip to reduce face mask anxiety

Try a little aromatherapy inside of your mask. Some essential oils are known to reduce anxiety, so what I like to do is to use my Helenergy Pulse Point Roller Ball inside of my mask. It’s full of essential oils which help to promote inner calm. Get in touch if you’d like to buy one and try it for yourself.

It’s a good idea to have regular breaks from your mask and visor too.

I hope these tips have helped. Let me know what helps keep your face mask anxiety in check.

Steph

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Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.