Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why Training in Niche Treatments is Great for Your Beauty Career

oncology massage

If you’ve been following us on Facebook, you’ll have seen that we recently ran our first Oncology Massage course. We had a gorgeous day training therapists just like you to be able to do massage treatments on people with cancer.

Aside from being hugely rewarding, training in niche treatments like these is great for your beauty therapy career. Here’s why;

Having a niche puts you ahead of your competitors

It used to be that word of mouth was all that was needed to get custom for salons and mobile therapists, and while that’s still important, if people want to find a therapist who does something in particular, they often go to Google.

How do you stand out among the countless other salons and therapists who offer a similar treatment menu based around massages, manicures, pedicures, and facials? The answer is you offer a niche service- something specialised that they won’t easily be able to find elsewhere.

Instead of trying to offer all things to all people, offer something that meets the needs of a very specific group of people.

You’ll build a great reputation

When you offer niche treatments, the specific customers you’re targeting will always come back to you because they’ll see you as a specialist. Going back to Oncology Massage, who will someone who has cancer visit for a relaxing therapeutic treatment- you with the specialist skills who is aware of contraindications and massage techniques for people with cancer, or a generic therapist who will probably who will probably have to turn them away for insurance reasons?

It’s amazing for personal development

If you train in a niche, you’ll learn about a specific treatment in-depth, and you can even go onto specialise further once you’re qualified. Imagine being able to market yourself as the go to person in your area for Oncology Massage, or another specialist treatment?

It helps you focus your marketing

When you have a niche, you’re aiming your services at a very specific group of people, so it’s far easier to target them with your marketing than just marketing to everyone and hoping for the best.

You’ll be easier to find online

If you offer your customers a niche treatment, you’ll be far easier to find on Google than if you only offer generic treatments. Type your area followed by ‘massage’ into Google and see how many results come up. I bet there’s a lot. Now type in your area plus ‘Oncology Massage’ and I’m betting there won’t be half as many (if any at all). Imagine if your business came top of the search results for a particular treatment your area and what that would mean for your profits.

It will open doors

Having a niche qualification could open up a lot of opportunities for you and take your career in a completely different direction from what you expected. Imagine being excited going to work every day, and not knowing what each day will bring. A niche qualification might help you discover a new passion and reawaken your enthusiasm if you feel like you’ve just been trundling along.

Would you like to learn more about Oncology massage or any of our other courses?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.