Reopening Your Salon in a Post Covid-19 World

manicure therapist wearing PPE

If all goes according to the government plan, salons may be able to open again in July after months of being closed due to the coronavirus outbreak. There has so much uncertainty for our industry, and so much heartbreak for us and our clients at having to close our doors for what was the foreseeable future.

But as the time fast approaches when we might finally be able to get back to doing what we love, there are naturally going to be worries and concerns about reopening and how we will operate in a post-Covid 19 world.

The cost of reopening

Most of us have had no income for months so money is a worry, and there will inevitably be costs involved in reopening our businesses. There are going to be very strict regulations that we’ll have to abide by around PPE and hygiene, and meeting the standards is going to cost money.

As well as having to invest in PPE, we’ll also have to rethink how we book in appointments. We’ll have to leave longer in between clients so this will mean we won’t earn as much as we usually would if we were booked up back to back as we often are. This means we’ll have to be creative in thinking about how we will bring in income and cover costs.

You might panic and go into overdrive with offers to entice people back, but the fact is, the country and the industry is unlikely to be back to any kind of normal anytime soon, and you can’t slash prices forever.

You might have to raise prices initially

This can seem scary, but you have to factor in the cost of PPE and other measures you’re having to introduce like extra cleaning. You might even decide to charge the client the cost of the PPE that’s needed during their treatment.

Upsell products from treatments

Sales will be so important in our industry going forwards, and upselling products from treatments is a good way to help clients continue to get the benefits at home in-between treatments. Let’s face it, many people have turned to at-home treatments anyway during the lockdown so this will not be unusual for them.

However you decide to bring in some income, Please remember to charge your worth for your hard work, qualifications, and training. Make sure you value yourself just as you did before all of this happened. If nothing else, clients will have realised during this time just how valuable you really are!

Reopening your salon: Practical tips

It’s not going to be as easy as just carrying on as normal as long as you wear a mask and gloves. There’s a lot to think about including:

Are there any treatments you feel you can’t safely provide, like facials, for example?

You might want to rethink your menu of services for now so you can focus on those you can safely do in the time you have.

How will you book appointments in going forward?

First, think about whether you’ll reopen full-time or only on certain days each week. Then you’ll be able to decide how to deal with bookings.

  • Are you going to prioritise people who were already booked in but had their appointments cancelled due to the enforced closure?
  • How much time will you dedicate to each appointment? (minimum and maximum)
  • How much time will you need between appointments so you can clean, dispose of PPE, and meet the strict new hygiene standards?
  • How many clients will you allow in the salon at any one time (bearing in mind the need to social distance).
  • Will you ban walk-ins and cash payments? Both of these will make it harder to adhere to the new hygiene regulations.

How will you organise your staff?

If you employ staff, you’ll have to think about:

  • How many staff can be in the salon at any one time?
  • Will you need to stagger shifts or limit the days they are at work?

Communicating with clients

Whether it’s via your website, social media channels, or both, you’ll need to communicate with clients about how things are going to change in the salon when you reopen.

First, announce when you’ll be reopening, then:

  • Tell them about your new opening hours and how to book appointments.
  • Reassure them that there will be strict hygiene measures in place and what they need to do when they attend the salon.
  • Remind them that under no circumstances should they attend the salon if they are feeling unwell.
  • Finally, don’t forget to thank clients for their patience, understanding, and loyalty!

 

When we reopen, there might be teething problems as we all try to get to grips with the post-coronavirus world. But we all love what we do and we love our clients, and this is half of the battle.

I’d love you to get in touch with me if you have any questions or concerns about reopening, or you just want to get something off your chest. My door is always open.

Steph

x

Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

How to Look After Your Mental Well-being During the Coronavirus Outbreak

Woman relaxing drinking cup of tea

The coronavirus has had a huge impact on our daily lives, and whether you’re young or old, employed or self-employed, you will have felt its effects. For many of us, it has caused anxiety around health and money, and now there are also a growing amount of restrictions on our daily lives.

There’s no doubt about it, the coronavirus and its impact is having an effect on many people’s mental health. The virus itself is an unknown enemy and what will happen, and how long this situation will go on for is uncertain; and it’s the fear of the unknown that’s driving our anxiety.

So how can you look after your mental wellbeing during the coronavirus outbreak?

Admit you’re anxious and express it-but don’t spiral

Given the situation, it’s completely normal to feel anxious. Express how you feel to other supportive people or write it down in a journal. But make sure you don’t get let yourself drawn into other people’s anxieties as this will only make you feel worse.

Limit how often you watch the news or check social media updates

If you’re constantly checking the news and social media for coronavirus updates, you’ll increase your anxiety and feelings of overwhelm. There’s nothing wrong with keeping yourself up to date with what’s going on, but stick to official sources like the government or the NHS.

A word on Facebook groups: There are a lot of Facebook groups popping up at the moment and the majority are all about people supporting each other which is so great to see. But watch out for those that are a constant stream of negativity, scaremongering, false information, or trolling. Everything you take in affects your mental health and overall anxiety levels, remember that.

Get moving

If you can’t work at the moment, your gym is shut, or your exercise class is cancelled for the foreseeable future, you might not be as active as you usually are. Staying active is crucial for your physical and mental health so make exercise a priority. The current guidelines from the government say that you are allowed outside to exercise once per day, as long as you maintain a sensible distance from others, so you can go for a walk, jog, or bike ride. But if you’d rather stay at home, or you’re self-isolating, there are plenty of great workouts on YouTube from yoga to Pilates, high-intensity workouts and much more.

Stay connected

If you can’t see friends or family at the moment, it can feel quite lonely and this can affect mental health. We are very lucky to have access to technology that makes staying connected easier. You can text, call, or video call your friends and family, and even get together for a virtual cuppa or glass of wine!

Keep to a routine

If your life is upside down at the minute, sticking to a routine will help you feel just a little bit in control of things. Try to get up and go to bed at the same time and make time for exercise, self-care, and work (if you are able to work and are working from home.)

Fill your time with meaningful things

If you’ve suddenly found yourself with a lot of time on your hands, instead of scrolling through your phone every few minutes, use the time to do something you’ve been meaning to do for a while. If you’re self-employed, learn something new related to your business or tweak your website, or if you just want anything non-coronavirus related to fill your time, why not clear out your wardrobe, read that book you’ve been meaning to read, or do a free online course?

I hope you’ve found these tips helpful. I’ll be sharing lots more on the Facebook page in the coming weeks. Until next time, keep calm and carry on as best you can.