Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

5 Top Skincare Tips for Autumn

autumn skincare tips

After what feels like months of sweating and sitting in the sun, it’s time to think about how you’re going to look after your skin as the colder weather approaches. The skin needs to recover from sun exposure and prepare for the colder months ahead, when biting winds and central heating can really dry it out.

It’s a good idea to make a few tweaks to your skincare routine to keep your skin happy and healthy through the autumn and beyond. Here are our 5 top skincare tips for autumn.

Exfoliate

This helps remove the build-up of dead skin cells that come from the after affects of the summer and the cooler temperatures. Exfoliating at least twice per week will make your skin look radiant and glowing instead of dull and dehydrated. You’ll find that it will help prepare your skin for your other products too. Consider microdermabrasion for a deep exfoliation.

Consider changing your cleanser

In summer, a foaming or gel cleanser might feel better on the skin for washing away sweat, oil, and grime, but in the colder months, if your skin tends to get dry, you should switch to a cream or lotion-based cleanser. These are gentler on the skin and also help lock in moisture.

Think about using a serum

Serums are made up of smaller molecules than moisturisers so they can get deeper into the skin than moisturisers. Add a serum into your autumn skincare routine to nourish and hydrate the skin. Look for ingredients like hyaluronic acid, vitamin C, and Retinol.

Use a richer moisturiser

In the summer, a lighter moisturiser will do, but to combat dryness caused by harsh weather and central heating, you’ll need a richer moisturiser.

Don’t forget the hand cream

Wear gloves whenever you’re outside in the cold, and always use a rich hand cream to avoid your hands getting sore and chapped.

Remember you still need to wear sunscreen

Yes, even when it’s colder, the sun’s rays can be quite strong and they can still cause skin damage, so make sure you wear sunscreen all year round.

Train with us

As a therapist, your clients will always be asking for your advice, whether it’s about skincare, nails, or waxing, so why not train with us so you’re equipped to tell them everything they need to know?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Spotlight on Indian Head Massage

indian-head-massage-course

Indian head massage is a super relaxing holistic treatment where acupressure massage is done on the head, face, neck and shoulders.

It’s been practiced in India for thousands of years, and it was originally done to improve the condition of the hair and scalp.

Indian Head Massage is quite a deep massage that uses a variety of different techniques and pressures, for example circular movements on the scalp, deep tissue work on the shoulders, and some stretching of the neck.

Indian head massage has become a popular addition to spa treatments or rituals, such as massage and facials.

It’s a popular choice for relaxing and pampering treatments, and once you’ve had one yourself, you’ll see why your clients love it so much!

What can an Indian head massage do for you?

The massage targets the mind, body, and spirit chakras, and the aim is to balance the energy. It’s so relaxing that your clients might tell you that they feel a little ‘out of it,’ yet they can also feel alert and able to think more clearly at the same time.

Not only that, it relieves aches and pains in the back, neck, and shoulders, that many people have. It also encourages healthy hair growth, relieves stress, promotes good sleep, relieves headaches, reduces anxiety, and improves concentration; all in one massage!

Advice for your clients

At the appointment

  • They should wear loose fitting clothing which will give you access to their neck and shoulders.
  • Advise clients to remove any hair bands or hair clips, and not to book a treatment straight after they have had their hair done, as oils might be used on the scalp.

Use caution with:

Clients who are, or think they might be pregnant

Anyone with a medical condition who may be taking medication

Clients who have recently had an injury or an operation

Anyone who has allergies, particularly skin allergies

Clients who have sores on the scalp

Giving an Indian head massage

Usually a treatment will last from 25 to 45 minutes. You should talk to your client about their lifestyle, their medical history, and what type of pressure they prefer. Tell your client that having their head firmly massaged can feel strange but reassure them that they will feel unbelievably relaxed afterwards. Always ask your client if the pressure you’re using during the massage is okay.

After the massage

Your client will probably tell you that they feel incredibly relaxed and serene but warn them that using oils on the scalp might make them look like they haven’t washed their hair in a while, so it’s a good idea to bring something to strategically tie the hair up or cover it until they get where they are going.

Want to train in Indian head massage?

If you’re thinking about adding Indian head massage to your beauty services, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

What You Need to Know About Microdermabrasion

woman getting microdermabrasion treatment in a salon

Microdermabrasion is a cosmetic procedure that rejuvenates the skin by encouraging faster turn over of the skin cells.

As we age, this cell turnover slows down. Normally, our skin renews itself every 28 days, but when things slow down, skin can look dry and dull, and the skin tone can look uneven. This is when it might be worth mentioning microdermabrasion to your clients.

How does microdermabrasion work?

Microdermabrasion causes very slight trauma to the skin, and when skin experiences any sort of damage or trauma, its natural healing mechanism kicks in, and it speeds up the renewal of the skin cells.

What does it involve?

A microdermabrasion machine sprays a fine mist of exfoliating grains on to the client’s skin. As well as exfoliating, the machine also has a sucking action, which can help to improve the skin’s circulation and work on skin health in the deeper levels of the skin too.

During the treatment

The therapist gently moves a wand over the skin, which sprays the client’s face with fine grains. The wand then sucks away any particles and debris.

The treatment is not invasive, and it will be painless for your client. Many people say they feel as if they are being massaged with a strong facial scrub when they are getting the treatment.

After the treatment

Your client may notice that their skin appears flushed or pink, and it may become dry or flaky a few days after the treatment, but this is normal, and it settles down. This is just the skin renewing itself.

Clients should notice that the skin looks softer and smoother even after one treatment, and after a course of treatments, fine lines will be less noticeable, skin tone will be more even, and sun spots or age spots will fade. This is a big selling point for this treatment and an excellent way of encouraging clients to return for further treatments.

What can microdermabrasion be used for?

  • People who want to combat the first signs of ageing
  • Dull, dry skin with uneven tone and texture
  • Acne scarring
  • Hyperpigmentation and melasma
  • Keratosis Pilaris

A word about Acne

Reducing acne scarring might take a course of treatment over a longer period of time and the treatment won’t get rid of serious acne scars. If your clients want to use it to treat acne, it’s best for people who have mild breakouts, or whiteheads and blackheads. Microdermabrasion can clear the pores and reduce breakouts, but it won’t treat moderate or severe acne. This requires targeted medical treatments.

If your client’s acne is inflamed, you should advise them that microdermabrasion isn’t suitable for them as it can further irritate the skin.

Who is microdermabrasion not suitable for?

Microdermabrasion has quite a strong effect on the skin, so if your client has sensitive skin, or any of the following, it won’t be suitable:

  • Acne with lesions
  • Skin lesions
  • Rosacea
  • Dermatitis
  • Psoriasis
  • Fragile capillaries

We’re introducing microdermabrasion at the academy soon, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.