The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

Why You Should Bring Reflexology into Your Beauty Business

reflexology-courses

Reflexology is one of the most in-demand holistic treatments in the industry, as more and more stressed out and run down clients look for something that’s relaxing, enhances their wellbeing, and promotes healing of the body.

What is reflexology?

Reflexology dates back thousands of years and has its roots in China and Ancient Egypt. It’s believed that energy channels run throughout the body, and if any of these channels become blocked, health problems can occur. Over time, practitioners of reflexology developed a map of pressure points in the hands and feet which are thought to be connected to different parts of the body.

What can reflexology help with?

Reflexology doesn’t claim to be able to cure health conditions, but there is research that says it can help with stress, anxiety, headaches, sinus problems, neck and back pain, digestive problems, PMS, insomnia, and more.

The benefits of bringing reflexology into your business

You can offer it in a salon or mobile

Whether you’re based in a salon or you’re a self-employed mobile therapist, you will be able to offer reflexology. All you need is a couch, towels, a blanket, products to cleanse your client’s feet, and the balm or oil you perform the treatment with.

Reflexology is a niche and can make you stand out from your competitors

While reflexology is a popular treatment, not every salon offers it so there’s scope for you to really target and attract particular client groups, for example, pregnant clients.

It’s ideal for encouraging repeat customers

For best results, clients usually need a course of reflexology treatments regardless of what the treatment is for, which means repeat bookings for you. The treatment is also so relaxing and often enhances wellbeing so much that clients want to keep coming in for maintenance treatments, even if their original symptoms have improved.

It’s personally and financially rewarding

It will be hugely rewarding for you as a therapist to see that you’re enhancing your client’s wellbeing, and you’ll also reap the financial rewards of being able to offer a more specialist treatment.

Our reflexology course

Our reflexology course is suitable for complete beginners and it will teach you the essential reflexology massage movements you can do on your clients to improve their wellbeing. After you’ve completed the course, you’ll have all the tools and knowledge you need to start working on clients. To find out more about our reflexology course, click here.

Why Keeping Your Beauty Therapy Skills Up to Date is So Important

Beauty therapy CPD

Beauty Therapy is an industry that’s constantly changing, just like any other field of work you could name. There are always new treatments, techniques, products, standards, and guidelines coming in, so it’s important to keep on top of what’s going on and keep your skills up to date.

Continuing professional development (CPD) helps you to stay at the top of your game as a therapist, opens up new opportunities, and it gives your clients the peace of mind that you’re competent and qualified to a high standard.

The benefits of CPD

Keeping your skills up to date and gaining new qualifications helps you:

  • Keep up to date with what’s going on in the industry
  • Maintain and add to the knowledge and skills you need to give your clients an excellent service
  • Find new opportunities to advance in your career
  • Stay motivated and interested in your job. There’s nothing worse than the same old, same old
  • Raise standards in the beauty industry

Our courses

So you know that keeping your skills up to date is important, but sometimes it’s hard to find a course that’s relevant and fits around your life. Sometimes it’s hard to find courses that actually prepare you for doing treatments on real life clients. This is where Essential Beauty Academy comes in.

We run courses to suit both beginners and seasoned therapists, and our courses will teach you the knowledge and skills that will kickstart your beauty career, or take it to the next level.

We care about every learner who walks through our door, and that’s why our courses are taught in small groups. Everyone gets the attention and help they need, in a friendly, relaxed atmosphere where there’s no pressure to get things done. If there’s something you just can’t quite get, I’ll help you until you’re comfortable with it.

But don’t just take my word for it

We’ve worked with countless learners who’ve gone on to get fantastic jobs, or who have started their own businesses.

One of our beauty therapy students

My lovely learner Anouska has been in the industry for over 19 years. She’s a self-employed mobile therapist and for quite a few years, she’s juggled running her business with being a single parent. She didn’t have the time or the money to do extra qualifications to take her business forward, until this year. I spoke to her about what a difference doing the extra qualifications has made to her business and this is what she said;

“ I decided that this year is my year, so I contacted Stephanie and booked some nails courses, followed by Hopi Ear Candling, and a Lash Lift course. I’m so happy with what I’ve done so far. Stephanie has made me feel so positive and confident in what I’m doing. The atmosphere is so relaxed and my models have loved it. I definitely recommend the academy for all of your training needs.”

Would you like to learn add to your skills and offer your clients more?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

5 Top Skincare Tips for Autumn

autumn skincare tips

After what feels like months of sweating and sitting in the sun, it’s time to think about how you’re going to look after your skin as the colder weather approaches. The skin needs to recover from sun exposure and prepare for the colder months ahead, when biting winds and central heating can really dry it out.

It’s a good idea to make a few tweaks to your skincare routine to keep your skin happy and healthy through the autumn and beyond. Here are our 5 top skincare tips for autumn.

Exfoliate

This helps remove the build-up of dead skin cells that come from the after affects of the summer and the cooler temperatures. Exfoliating at least twice per week will make your skin look radiant and glowing instead of dull and dehydrated. You’ll find that it will help prepare your skin for your other products too. Consider microdermabrasion for a deep exfoliation.

Consider changing your cleanser

In summer, a foaming or gel cleanser might feel better on the skin for washing away sweat, oil, and grime, but in the colder months, if your skin tends to get dry, you should switch to a cream or lotion-based cleanser. These are gentler on the skin and also help lock in moisture.

Think about using a serum

Serums are made up of smaller molecules than moisturisers so they can get deeper into the skin than moisturisers. Add a serum into your autumn skincare routine to nourish and hydrate the skin. Look for ingredients like hyaluronic acid, vitamin C, and Retinol.

Use a richer moisturiser

In the summer, a lighter moisturiser will do, but to combat dryness caused by harsh weather and central heating, you’ll need a richer moisturiser.

Don’t forget the hand cream

Wear gloves whenever you’re outside in the cold, and always use a rich hand cream to avoid your hands getting sore and chapped.

Remember you still need to wear sunscreen

Yes, even when it’s colder, the sun’s rays can be quite strong and they can still cause skin damage, so make sure you wear sunscreen all year round.

Train with us

As a therapist, your clients will always be asking for your advice, whether it’s about skincare, nails, or waxing, so why not train with us so you’re equipped to tell them everything they need to know?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Spotlight on Indian Head Massage

indian-head-massage-course

Indian head massage is a super relaxing holistic treatment where acupressure massage is done on the head, face, neck and shoulders.

It’s been practiced in India for thousands of years, and it was originally done to improve the condition of the hair and scalp.

Indian Head Massage is quite a deep massage that uses a variety of different techniques and pressures, for example circular movements on the scalp, deep tissue work on the shoulders, and some stretching of the neck.

Indian head massage has become a popular addition to spa treatments or rituals, such as massage and facials.

It’s a popular choice for relaxing and pampering treatments, and once you’ve had one yourself, you’ll see why your clients love it so much!

What can an Indian head massage do for you?

The massage targets the mind, body, and spirit chakras, and the aim is to balance the energy. It’s so relaxing that your clients might tell you that they feel a little ‘out of it,’ yet they can also feel alert and able to think more clearly at the same time.

Not only that, it relieves aches and pains in the back, neck, and shoulders, that many people have. It also encourages healthy hair growth, relieves stress, promotes good sleep, relieves headaches, reduces anxiety, and improves concentration; all in one massage!

Advice for your clients

At the appointment

  • They should wear loose fitting clothing which will give you access to their neck and shoulders.
  • Advise clients to remove any hair bands or hair clips, and not to book a treatment straight after they have had their hair done, as oils might be used on the scalp.

Use caution with:

Clients who are, or think they might be pregnant

Anyone with a medical condition who may be taking medication

Clients who have recently had an injury or an operation

Anyone who has allergies, particularly skin allergies

Clients who have sores on the scalp

Giving an Indian head massage

Usually a treatment will last from 25 to 45 minutes. You should talk to your client about their lifestyle, their medical history, and what type of pressure they prefer. Tell your client that having their head firmly massaged can feel strange but reassure them that they will feel unbelievably relaxed afterwards. Always ask your client if the pressure you’re using during the massage is okay.

After the massage

Your client will probably tell you that they feel incredibly relaxed and serene but warn them that using oils on the scalp might make them look like they haven’t washed their hair in a while, so it’s a good idea to bring something to strategically tie the hair up or cover it until they get where they are going.

Want to train in Indian head massage?

If you’re thinking about adding Indian head massage to your beauty services, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

What You Need to Know About Microdermabrasion

woman getting microdermabrasion treatment in a salon

Microdermabrasion is a cosmetic procedure that rejuvenates the skin by encouraging faster turn over of the skin cells.

As we age, this cell turnover slows down. Normally, our skin renews itself every 28 days, but when things slow down, skin can look dry and dull, and the skin tone can look uneven. This is when it might be worth mentioning microdermabrasion to your clients.

How does microdermabrasion work?

Microdermabrasion causes very slight trauma to the skin, and when skin experiences any sort of damage or trauma, its natural healing mechanism kicks in, and it speeds up the renewal of the skin cells.

What does it involve?

A microdermabrasion machine sprays a fine mist of exfoliating grains on to the client’s skin. As well as exfoliating, the machine also has a sucking action, which can help to improve the skin’s circulation and work on skin health in the deeper levels of the skin too.

During the treatment

The therapist gently moves a wand over the skin, which sprays the client’s face with fine grains. The wand then sucks away any particles and debris.

The treatment is not invasive, and it will be painless for your client. Many people say they feel as if they are being massaged with a strong facial scrub when they are getting the treatment.

After the treatment

Your client may notice that their skin appears flushed or pink, and it may become dry or flaky a few days after the treatment, but this is normal, and it settles down. This is just the skin renewing itself.

Clients should notice that the skin looks softer and smoother even after one treatment, and after a course of treatments, fine lines will be less noticeable, skin tone will be more even, and sun spots or age spots will fade. This is a big selling point for this treatment and an excellent way of encouraging clients to return for further treatments.

What can microdermabrasion be used for?

  • People who want to combat the first signs of ageing
  • Dull, dry skin with uneven tone and texture
  • Acne scarring
  • Hyperpigmentation and melasma
  • Keratosis Pilaris

A word about Acne

Reducing acne scarring might take a course of treatment over a longer period of time and the treatment won’t get rid of serious acne scars. If your clients want to use it to treat acne, it’s best for people who have mild breakouts, or whiteheads and blackheads. Microdermabrasion can clear the pores and reduce breakouts, but it won’t treat moderate or severe acne. This requires targeted medical treatments.

If your client’s acne is inflamed, you should advise them that microdermabrasion isn’t suitable for them as it can further irritate the skin.

Who is microdermabrasion not suitable for?

Microdermabrasion has quite a strong effect on the skin, so if your client has sensitive skin, or any of the following, it won’t be suitable:

  • Acne with lesions
  • Skin lesions
  • Rosacea
  • Dermatitis
  • Psoriasis
  • Fragile capillaries

We’re introducing microdermabrasion at the academy soon, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.