Oncology Massage Has Arrived at the Academy!

Oncology massage

Cancer patients go through so much when they’re battling their illness. As well as the emotional effects of being diagnosed, they have to deal with the horrible physical side effects of cancer treatments like chemotherapy and radiotherapy. That’s why it’s so important that they have the chance to feel good about themselves, and find something that will comfort them during the tough times.

Massage is a wonderfully relaxing treatment, and even though studies have found that it reduces symptoms like pain, anxiety, depression, and fatigue in cancer patients, those of us in the industry have had to turn them away. Insurance providers haven’t been willing to take the risk that clients might be harmed or that massage would somehow make the cancer worse.

The benefits of massage for cancer patients

Massage is actually very beneficial for people suffering from cancer. It can:

  • relax the mind and body
  • relieve tension
  • improve the flow of lymph, which is the fluid in the lymphatic system (part of the immune system)
  • improve mood

What type of massage is suitable for cancer patients?

Most doctors would advise a patient to have a gentle massage rather than a deep tissue treatment, that avoids the area surrounding a tumour or any affected lymph nodes. Some patients worry that massage will cause their cancer to spread, but studies have not found any evidence of this.

What should therapists be aware of?

When working with people with cancer, it’s important to avoid massaging:

  • any areas that are bruised or sensitive
  • areas that are being treated with radiotherapy. This rule applies during treatment and for a few weeks after
  • areas around IV lines or pain relief patches
  • areas affected by blood clots, varicose veins, or bad circulation

NB: It’s particularly important that patients who bleed or bruise easily, or who have cancer that’s spread to their bones, speak to their doctor before having massage treatments.

Would you like to work with cancer patients?

Are YOU ready to make a difference to cancer patients’ lives and add a cutting edge massage to your treatment menu and business?

If you follow our Facebook page, you might have seen that I was recently in Glasgow, completing my Oncology Massage training so I can start training therapists to work with clients who have cancer. I’m very passionate about these types of treatments, as I lost my beautiful mother to cancer and I know how important it is to be able to give someone a bit of comfort and serenity during such a difficult time.

What are the benefits of offering Oncology Massage treatments to clients?

By qualifying in Oncology Massage, you’ll stand out from your competitors, and you’ll be able to offer clients with cancer a gorgeous nourishing massage.

What does the course cover?

You’ll learn about types of cancer, cancer treatments, and how to safely use oncology massage techniques on cancer patients.

How long is the course?

It’s run over two days. You’ll attend our training day for the practical training, then you’ll complete written assignments to check your understanding of the theory. After you’ve submitted your assignments, you’ll have to complete a practical case study then attend for a final assessment around six weeks later to qualify.

Is the course accredited?

Yes. It’s accredited by Think Tree Hub which allows you to gain insurance to do the massage, so you’re completely covered to work safely with clients with cancer.

When is the next available course?

Our first training date for Oncology Massage is Monday 25th March. The course runs from 10am-4.30pm.

How much does it cost?

The course investment is £275. If you do voluntary work with cancer patients, you can train for the special reduced price of £180* This is a bargain price for an absolutely amazing qualification.

*If you want to take advantage of the special price, you’ll need to show us proof that you volunteer, such as a letter or email from the organisation.

Are there any entry requirements?

You must have a level 3 Body Massage qualification to attend this course.

How can I book?

To book your place, contact me on 07825337342. I’ll be happy to answer any questions you have. Be quick though, as spaces are limited. We only teach in small groups so you get the best out of your training.

Why train with us?

All our courses are taught in small groups which makes for a relaxed learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

 

Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

Level 2 Beauty Therapy Training is Here!

You might have heard that the academy is now a VTCT accredited training centre and we’re all ready to start teaching Level 2 and Level 3 Beauty Therapy courses in the new year!

Why is this such good news?

Accredited courses are more recognised in the industry. Employers look for these qualifications, and they can open up a lot of doors for you, nationally and internationally. They’re also a brilliant foundation if you want to eventually move into other areas of the industry like aesthetics and teaching.

VTCT qualifications

Think of these qualifications as the gold standard in the industry. They’re recognised everywhere, and if you hold one, employers will know that you are trained to the required standard to help them comply with local authority regulations and insurance requirements. Not all qualifications are accredited by VTCT, some are insurance-based. These are usually further training qualifications that are taken by people who are already qualified therapists working in the industry, or those who are self-employed.

Where can you work with an accredited qualification?

Well, the world is your oyster once you’re qualified. You can work in health spas, salons and on cruise ships, you can start working for yourself, or you can go down the teaching and assessing route.

steph training 2

What’s involved?

  • On our level 2 course, you’ll cover a lot of comprehensive units including:
  • Facial Skin Care
  • Hair Waxing Techniques
  • Eyelash and Eyebrow Tinting
  • Manicure
  • Pedicure
  • Make-up
  • Tanning Techniques
  • Health and Safety
  • Client Care and Communication

The important details

The course is starting on 15th January and it will run every Tuesday from 10am-4pm for 18 weeks*

(*As long as all of your coursework and assessments are done. )

Speaking of coursework, you’ll do most of your theory and portfolio work at home, while your time at the academy will be spent doing practical work and assessments.

Course costs

The total cost is £1,850. Think of this as an investment in yourself and your future. If you’re just starting off in the industry, or you want to get into the industry, you’ll be opening up so many more opportunities and you’ll get your career off on the right foot. And what’s more, you’ll have the in-depth knowledge about treatments you’ll need to be a confident and competent therapist.

What do the course costs include?

The VTCT course prices include training, coursework, standard assessment and registration fees. Kits are required towards coursework and assessments. These will cost around £200 and they’re not included in the price.

Why should you do your training with us?

VTCT learners

You’ll have a highly experienced tutor with 20 years’ experience in the industry and 10 years’ teaching experience (that’s me!). I believe in helping everyone get the best from their training, so class numbers are kept to a maximum of 3. That way, it’s a nice informal, relaxed atmosphere and I can give you all of the help and attention you need.

Our level 2 is the course for you!

If you want to get into the beauty industry and have an accredited qualification to kick start your career, our level 2 course is the course for you!

If you want great training in a relaxed, friendly, and informal environment at an academy with onsite parking and excellent transport links, get in touch.

To find out more, to book, or to discuss payment options, contact me at steph@essentialbeautyacademy.co.uk or on 07825 337342

 

 

The Ultimate Guide to Bridal Hair and Makeup

bridal hair and makeup

Of all of the decisions a bride has to make on her wedding day, how she is going to wear her hair and what makeup look she should go for are two of the biggest. When you’re the centre of attention all day, you can feel pressure to look perfect, and every bride wants to look like the best version of them. Here’s our ultimate guide to bridal hair and makeup that you just might be referring back to if you opt to work with bridal clients!

Bridal Hair

A beautiful bridal hairstyle pulls the whole look together, and deciding whether the hair is going to be worn up, half up half down, or down can be a difficult choice.

If you’re doing bridal hair for a client, there are some things to ask them to consider which might make the choice a little easier:

  • Whatever style they choose needs to last all day
  • They’ll have the weather conditions to deal with, whether it’s humidity, wind, or the dreaded rain.
  • What type of hair they have-does it tend to hold styles well?

When in doubt, wear it up

This is my advice. There are so many beautiful and creative ways updo choices that your client is sure to find something they love.

The pros of an updo for a wedding

  • If your client wore a fancy updo to other occasions they might feel a bit overdone, but what better day to go extra glam than their wedding day?
  • There are so many options for updos.
  • An updo will hold its shape all day, meaning that they can pose for photos all day long and not have a hair out of place.
  • It will stay out of their face, so if they’re eating canapes outside, a fresh breeze won’t give them a mouthful of hair.
  • It’s easier to attach a veil to an updo. If the hair is down, the veil has to be pinned extra carefully and it still can slip while an updo is a far more secure anchor for it.
  • An updo has a far better chance of surviving changing weather conditions and the constant hugs from family and friends.

Top updo tips

  • The decision about the perfect bridal hairstyle should be based on the overall look that your client is going for. Is the back of their dress adorned with gorgeous detail? If so, wearing the hair down might mean that it’s not as visible as they would like. Are they wearing a veil? Explain how an updo is a better choice to avoid the veil slipping.
  • Make sure that your client loves how the updo looks from the front, back and side.

 

Bridal Makeup

bridal makeup course

If you’re going to do bridal makeup, always do a trial so you can make sure your client is definitely happy. Many brides will request to look ‘natural’ then decide you haven’t applied enough makeup, and some will ask for smoky eyes when they don’t really wear a lot of makeup day to day and they’ll recoil in shock when they see the heavier makeup. Bridal makeup shouldn’t look caked on, but it needs to be stronger than every day makeup so it stands out on the photographs. Here’s a quick step by step guide on bridal makeup application.

Use primer

Aside from the odd touch up, bridal makeup needs to last all day. Primer will even out the skin tone and allow products to go on smoother and stay on.

Apply concealer

The right concealer can be used to cover a multitude of sins, especially dark circles around the eyes and blemishes. Make sure you get into the inner corners of the eyes as this is usually where there is the most discolouration.

Achieve the perfect base

As I said earlier, you don’t want foundation to look caked on, but you do want natural looking, breathable coverage. Make sure you apply it to the neck and blend it well, and considering adding colour to the décolletage especially if your client is going to be wearing a strapless dress. Dust over foundation with a loose powder to set the foundation.

Highlight the eyes

Apply long wearing eyeshadow, and avoid anything too shiny or shimmer, as it can reflect light from camera flashes and on more mature brides, shimmer can draw attention to fine lines around the eyes. Use a waterproof eyeliner, not necessarily in black if your client wants a natural look, and go over the eyeliner with the same shade of eyeshadow to seal it and soften harsh lines.

Add flutter to lashes

Many brides opt for false lashes or lash extensions for their wedding day. Otherwise, use a waterproof mascara to lengthen and volumise the lashes.

Add a natural flush

Add a flush of peach or pink blusher to the apples of the cheeks to bring a natural, fresh glow to the face. Remember to start with a little and build up the colour as it’s far easier to add colour than take it away.

Use highlighter-sparingly

Highlight the top of the cheekbones, the brow bones, and the inner corner of the eyes, but don’t overdo it as your client might look shiny on camera. Just add enough to make them look radiant.

Give them a pretty pout

Use a natural lip liner to outline the lips, then fill them in with a pretty lipstick or gloss.

 

Do you want to work with brides?

On our 1 day Cosmetic Makeup course, you’ll learn how to apply makeup expertly and beautifully to achieve amazing results for your clients. You’ll be taught how to apply day & evening Makeup, corrective makeup & bridal makeup.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Spotlight on Indian Head Massage

indian-head-massage-course

Indian head massage is a super relaxing holistic treatment where acupressure massage is done on the head, face, neck and shoulders.

It’s been practiced in India for thousands of years, and it was originally done to improve the condition of the hair and scalp.

Indian Head Massage is quite a deep massage that uses a variety of different techniques and pressures, for example circular movements on the scalp, deep tissue work on the shoulders, and some stretching of the neck.

Indian head massage has become a popular addition to spa treatments or rituals, such as massage and facials.

It’s a popular choice for relaxing and pampering treatments, and once you’ve had one yourself, you’ll see why your clients love it so much!

What can an Indian head massage do for you?

The massage targets the mind, body, and spirit chakras, and the aim is to balance the energy. It’s so relaxing that your clients might tell you that they feel a little ‘out of it,’ yet they can also feel alert and able to think more clearly at the same time.

Not only that, it relieves aches and pains in the back, neck, and shoulders, that many people have. It also encourages healthy hair growth, relieves stress, promotes good sleep, relieves headaches, reduces anxiety, and improves concentration; all in one massage!

Advice for your clients

At the appointment

  • They should wear loose fitting clothing which will give you access to their neck and shoulders.
  • Advise clients to remove any hair bands or hair clips, and not to book a treatment straight after they have had their hair done, as oils might be used on the scalp.

Use caution with:

Clients who are, or think they might be pregnant

Anyone with a medical condition who may be taking medication

Clients who have recently had an injury or an operation

Anyone who has allergies, particularly skin allergies

Clients who have sores on the scalp

Giving an Indian head massage

Usually a treatment will last from 25 to 45 minutes. You should talk to your client about their lifestyle, their medical history, and what type of pressure they prefer. Tell your client that having their head firmly massaged can feel strange but reassure them that they will feel unbelievably relaxed afterwards. Always ask your client if the pressure you’re using during the massage is okay.

After the massage

Your client will probably tell you that they feel incredibly relaxed and serene but warn them that using oils on the scalp might make them look like they haven’t washed their hair in a while, so it’s a good idea to bring something to strategically tie the hair up or cover it until they get where they are going.

Want to train in Indian head massage?

If you’re thinking about adding Indian head massage to your beauty services, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why I Chose A Career in Beauty Therapy

steph training

There’s nothing better in life than being able to do what you love, and make other people feel amazing in the process!

And this is exactly what made Steph, our academy director, choose a career in beauty therapy. We spoke to her about why she started her own business and why she’s so happy to be doing what she loves, every single day.

What made you choose beauty therapy?

“I was only about 9 years old when I realised that I wanted to do beauty therapy. I got some nail varnishes for Christmas, and I remember feeling so excited. I was full of joy as I opened the lid and started painting my nails, even though they looked a total mess!

I shouted to my dad, “What do you call those people who paint nails?”, and he replied that they were beauticians. I knew from that moment that was what I wanted to be, and even though I hate the word beautician now, I guess I was lucky to have known what I wanted to be from such a young age.”

What do you love most about working in beauty therapy?

Stephanie Holland Academy Tutor and Beauty Therapist

“I loved working as a therapist, but I mainly teach others now, so there’s more of an emphasis on me passing my knowledge and skills on to others. I love watching my students grow and seeing their confidence build, and they can do that when they train at the academy because it’s such a relaxed environment.

I can’t narrow down what I love about beauty therapy to just one thing, but making people feel good about themselves and watching them leave the salon feeling amazing has to be pretty high up the list.

I adore my job and I always have done. I never wanted to do anything other than beauty therapy and I would never leave the profession.”

What do you love most about being self-employed?

“I like the flexibility it gives you. I can work the hours I want and I’m in control. There’s no boss breathing down my neck, and I don’t have to work with people I don’t like. I also feel a huge sense of achievement when I think about how far my business has come. Every year, I set goals and I’m so proud when I achieve them.”

What have your biggest career challenges been?

steph cruise photo career

“There have been so many challenges over the years. When I first started my beauty therapy training, I really lacked confidence, and I realised this has a lot to do with the person who trains you. This is what inspires me to be supportive and understanding with my students.

I worked on cruise ships and I aspired to be a manager, but unfortunately, I was put off this idea because I didn’t have a good manager who inspired me, and my time at sea ended.

Self-employment can be a bumpy ride, and having your own business requires plenty of motivation and determination to keep going, especially during the tough times.”

What advice would you give to anyone wanting to work in beauty therapy?

“I would say go for it, be committed to it, work hard, and always keep your skills up to date. This is how you get to be the best you can be.

Go for a job that will give you the most experience in the industry, for example, working in a spa will be a very different experience compared to working in a salon. When you apply for a job, always keep in your mind what you would like to specialise in.

Beauty Therapy isn’t a well-paid job, though you will find that it gives you so much satisfaction. Your job is a huge part of your life, so make sure you’re doing something you love.”

If you’re thinking about a career in Beauty Therapy, why not train with us, and put yourself on the path to doing your dream job?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 0782533734

Following My Dream: My Beauty Therapy Career

Following My Dream: My Beauty Therapy Career

steph nothing is impossible

So many people come to do their beauty therapy training with me, and they lack confidence. They really want to be a skilled beauty therapist, but for whatever reason, they don’t believe that they can do it. Well I’m here to tell you that you can!

I wanted to write this blog to share the story of how I put aside all the knock-backs and started following my dream, to have a career in beauty therapy.

Humble beginnings

I remember knowing that I wanted to be a beauty therapist way back when I was just 12 years old. A teacher asked me what I wanted to be when I grew up, and without hesitation, I replied ‘a beautician’ (even though it turns out that I now hate this name!) I also added that I wanted to work on cruise liners.

This was ambitious to say the least, for the little girl who grew up in Ashington. I don’t even recall my parents having a car, so how I was going to work my way up to a cruise liner, I have no idea!

Computer says no

When I started high school, I still knew I wanted to do beauty therapy. Back in 1995, I was 15 years old, and I remember visiting the school careers advisor, who asked me questions like ‘are you confident with people?’ I replied no; I mean, how many people are at that age?

As he fed my responses into the computer and handed me a printout stating I wasn’t cut out for that career, based on my answers, I was crushed.

But I decided that I wouldn’t let what the computer said put me off. I enrolled at college, and I couldn’t wait to start my beauty therapy career. The tutor who conducted my enrolment interview warned me that it could involve long hours and very little pay, but it didn’t put me off. Everyone has to start somewhere, and I just couldn’t wait to start doing beauty treatments on clients!

From zero confidence to student of the year!

Before I knew it, my school days were gone, I was at college, and living the beauty therapy dream…or not. I hated it! I hated it because I had zero confidence in what I was doing and I felt like I lacked the skills to do manicures, pedicures, waxing, and makeup. I was struggling.

Looking back, I realised that it was the tutors that make the difference to how you learn and how you feel about what you’re learning. They either instil you with confidence or they don’t. I wanted to be the best that I could be, but my inner critic was telling me that I just wasn’t good enough.

I struggled my way through my first year of training, but I felt more confident and at ease in my second year. I trained in Electrolysis, and I took extra time to complete this as I lacked confidence that I was doing it right. It took me 3 years to finish my beauty training.

But you know what? I stuck at it, and my grit and determination led to me being named as Student of the Year! I was delighted and so proud.

Work experience

Steiner came to my college to interview beauty therapists who would potentially be working on their cruise liners. This was my big chance of getting my dream job, and I passed the interview with flying colours. But I didn’t accept the job. Why, you might ask? Well, I was in a relationship at the time, and didn’t want to leave. Young love never did make any sense!

In 1999, I went on to work at Linden Hall Hotel and Spa and I absolutely loved it. I remember thinking that there’s nothing better than getting paid for what you love doing. I spent my days using my skills, pampering clients with massages, facials, manicures, and pedicures, and my confidence grew. Training can only teach you so much, everyone develops their own ways of working when they start working with clients.

I left my job at Linden Hall as I couldn’t drive, and relying on lifts wasn’t the ideal way to get to work. So, I went on to work in a salon. I worked there for 3 years, and I gained so much experience during that time. I had a really inspirational boss; little did I know that this would set me up for self-employment in the future!

Following my dream

After a long-term relationship ended, I felt like it was the time to think about working on cruise ships like I had always wanted. A good friend I had worked with at Linden Hall gave me the details of a contact at Judith Jackson Sea Spas. This was my chance! I got the job and travelled all over the world to some dream locations; the Caribbean, America, Canada, the Bahamas, Bermuda, Mexico, and Jamaica to name but a few! The dream I had from when I was 12 years old had come true!

 

steph cruise photo career

Anything is possible!

I will continue my career saga soon, but the reason I wrote this blog is that I want to get the message across that if you have dreams, and you’re willing to show commitment, and persevere, even when the going gets tough, you will find that anything is possible!

Choose the right place to do your training, the right tutor, and believe in yourself, and the world is your oyster! Watch this space for the next instalment…

Love

Steph xx