The Helenergy Facial Experience: A Gentle Approach to Holistic Healing

As therapists, we are so privileged to be able to help clients improve their wellbeing. It’s not just about looking good on the outside, clients want to feel good on the inside too. After the last few years, there’s a definite need for treatments that help treat the client as a whole. Introducing the Helenergy Facial Experience, a gentle, unique approach to holistic healing.

Not Just a Facial

A great facial has so many benefits. Glowing skin, relaxation, and reduced muscle tension to name just a few. But have you ever experienced a facial that’s combined with healing energy treatment that treats the client as whole?

That’s the Helenergy Facial Experience in a nutshell and it’s unlike anything you or your clients will ever have experienced.

If you train as a Helenergy Therapist, you’ll use facial techniques, beautiful bespoke vegan products, and a gentle healing energy flow to help clients feel good, inside and out.

What Makes the Helenergy Facial Experience different?

It treats the client as a whole. As part of the experience, they receive a Helenergy 7-Day Journal. In the journal, there is space to write how they are feeling every day as well as small daily rituals to improve their wellbeing and them move forward in life.

They also get bespoke Helenergy product recommendations so they can carry on experiencing the benefits at home. This is what it’s all about; making them feel supported long after they have left the treatment room.

Another thing clients will love is that as part of the Helenergy Facial Experience, they’ll receive a gorgeous programmed rose quartz pendant that they can carry with them every day.

Who’s it For?

Absolutely anyone can benefit from the Helenergy Facial Experience, especially people who just want to feel better and lighter every day. People who feel stuck and want to move forward in life. People who are dealing with stress or other negative emotions they just can’t shake off.

Why Should I Train as a Helenergy Therapist?

As a Helenergy Therapist, you will be get to help your client before, during, and after their Helenergy experience. How many times does a client have a treatment and the effects of that treatment only last for a day or two afterwards? As a Helenergy Therapist, you will have the privilege of impacting on your client’s wellbeing in a way that no other therapist does.

When you decide to become a Helenergy Therapist, you will be starting on a journey to being able to offer a beautiful healing modality that is so needed in people’s lives right now.

It’s a completely authentic treatment that you’ll be delivering from your heart and soul. You won’t be just ‘doing facials’, you’ll be transforming lives.

For more information on how to train as a Helenergy Therapist, contact me on 07825 337342 or via the Helenergy Facebook page. I can’t wait to help you get started on this beautiful journey.

How to Attract Clients to Your Beauty Business in January

After 2020, all of us beauty business owners were looking forward to a better year. But it’s been a bit topsy turvy, hasn’t it? For many beauty therapists, business still isn’t consistent as many clients still feel nervous about Covid.

Not only that, lockdown has had a huge impact on what treatments clients are deciding to have and what they have found they can do without. Clients are also going longer between appointments which can have a negative impact on your business.

And then there’s January. If your business is already quiet, you’ll be worried that it will die a slow death as bad weather and a lack of cash after Christmas means that clients are more reluctant to book treatments.  

So how can you beat the slump and attract clients to your beauty business in January?

Start marketing now

If you’re planning on running any new year offers, get them out there now so clients know about them. Start marketing early to attract clients to your beauty business in January.

Remember too that people are looking for gifts and stocking fillers at this time of year, so if you sell products, make sure you create a gorgeous display. Product sales might not completely make up for a slow down in your business, but every little helps.

Don’t panic and start slashing prices

You can attract clients to your beauty business in January without harming your profits. It can be tempting to start offering crazy discounts to get people through the door. However, remember that you need to earn a level of income that reflects your skills, training, and experience.

Instead of just discounting treatments across the board, why now offer deals on the days when you are usually quieter like midweek?

Want to attract clients to your beauty business in January? Get inside of their heads!

Come the new year, everyone’s in the ‘new year, new me’ mindset, so you need to capitalise on that. Now more than ever, clients want to feel relaxed and recharged. It’s not just about how they look any more.

January is cold and dark, and everyone feels a bit ‘meh’ after Christmas, so it’s the perfect time to push your wellbeing treatments. Think about offering wellbeing or pamper packages. Combine a manicure and a pedicure (with heated mitts and booties, of course). Offer a hot stone massage with a mini facial. The possibilities are endless. Brainstorm some ways that you can make your clients feel like new when they walk out of your salon.

How will you attract clients to your beauty business in January?

Will it be putting on an irresistible midweek promotion? Maybe you’ve come up with the perfect pamper package that will help people escape the January blues. Or maybe you’ve decided that you’ll finally train in that niche treatment that will make you stand out from the competition. The new year is almost here and it’s never too soon to start boosting your business for 2022.

Train with us!

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Making a Difference: How Oncology Massage Benefits You and Your Clients

If you’ve trained at the Academy before, or you follow us on social media, you’ll know that we are the only training provider in the north east that offers Oncology Massage training.

Training in Oncology Massage is not only great for your business, it has plenty of other benefits for you and your potential clients.

How Oncology Massage benefits you and your clients

It helps you to work safely with people who have cancer

You’ve probably always been told that cancer is a contraindication to massage and that your insurance won’t cover you for working with clients with cancer. It’s true that you should not work directly on the site of the cancer or work on an area where there is lymphoedema (swelling that can be caused by the disease itself or treatments). However, Oncology Massage training can help you learn about cancer, different treatments and their effects, and safe massage techniques to use.

You can meet the physical and emotional needs of your clients

Being told that you have cancer can be devastating and traumatic. The effects of the illness and the side effects of treatment can leave people feeling anxious, depleted, and in pain. We all know that there are lots of physical benefits to massage. For example, in people with cancer, massage can help to relieve pain and nausea, but the emotional benefits can be even more valuable.

Training in Oncology Massage will enable you to provide some respite to people who need it most. Imagine being able to help someone relax and feel good when they are going through one of the most difficult times in their lives.

Oncology massage training will help you work confidently

It might seem scary, to start working with a client group that you’ve always been told you can’t work with. But our Oncology Massage will give you the skills and knowledge you need to confidently work with clients who have cancer, or who’ve had a previous diagnosis.

Making a difference is always worth it

Research* has found that Oncology Massage improves quality of life for cancer patients. The benefits for patients include better relaxation, sleep, and immune function as well as relief from anxiety, pain, fatigue, and nausea.

As an Oncology Massage therapist, you’ll be able to meet people wherever they are in their journey and offer them a beautiful specialist massage treatment that will comfort and support them.

Do you want to make a difference?

Our next Oncology Massage course is running on Wednesday 17th November. Spaces are limited, so get in quick to book and start offering this beautiful treatment that makes a difference to people’s lives.

Book now by emailing me at steph@essentialbeautyacademy.co.uk or call 07825 337342.

* Reference:

Integrating Oncology Massage Into Chemoinfusion Suites: A Program Evaluation

Jun J. Mao, Karen E. Wagner, Christina M. Seluzicki, Audra Hugo, Laura K. Galindez, Heather Sheaffer, and Kevin R. Fox

Journal of Oncology Practice 2017 13:3, e207-e216

What Makes a Good Beauty Therapist?

Has the pandemic made you rethink your career choices? Are you ready to take the plunge and train to be a beauty therapist? If you’re thinking of starting a beauty career, it pays to know exactly what the job involves and what kind of person you need to be to succeed. So what makes a good beauty therapist?

You’re willing to work long hours

This is a given in the beauty industry. You’ll work late nights and weekends, and you’ll hardly ever finish work on time. You have to tidy up and clean after each client and at the end of the day. Appointments can run over time. The reality is that you’ll probably finish at least 20 minutes later than you expect.

A good beauty therapist is always on top form

To be able to provide your clients with an exceptional service, you need to look after yourself and be well rested. You won’t be able to give from a place of being sleep-deprived or rundown, so make self-care a priority.

You’re approachable

It’s important to make clients feel welcome and comfortable with you. You’ll find out that some of them will open up to you about all kinds of things.

A good beauty therapist maintains professional boundaries

You might find that you end up becoming friends with some of your clients, which can be nice, but don’t forget to maintain your professional boundaries. For example, you don’t want your next client to be waiting forever for their treatment because you’re too busy chatting with a client you’re friendly with. Another thing about boundaries-they can benefit you. You will get existing and potential clients contacting you at all times of the day or night about appointments. Make sure you set boundaries around this. Set up an auto-reply on your social media page which states when they can expect a response. If clients really want to book in with you, they’ll be patient enough to reply. If they decide to go elsewhere, that’s fine too. You might have dodged the bullet of having an extremely demanding and draining client.

You keep your training and skills up to date

Trends and treatments are constantly changing in the beauty industry so you need to keep your skills up to date and think regularly about new treatments you can bring in for clients.

A good beauty therapist presents a professional image

No matter how long you’ve been in the industry, don’t let your professional standards slip. Always have your hair tied back, wear a professional uniform, and be well-groomed.

You’ll focus on what’s best for your clients

Yes, you want to make money, but don’t try to upsell products or services to clients that aren’t in their best interest. The best way to attract clients and keep them is to be open and honest with them, and focus on their needs.

You won’t be afraid to charge what you’re worth

One of the most common mistakes made by beauty therapists who are just starting off is underselling themselves. Don’t be afraid to charge what you’re worth. You work hard and you invest a lot of time and money into training in treatments.

Did you read through this and think ‘Id make a good beauty therapist?’. Make no mistake, beauty therapy can be a demanding career but it’s also a really rewarding one. Are you ready to start your beauty therapy journey?

Train with us…

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Diversify and Protect Your Beauty Business

The pandemic and lockdowns have been so hard on the beauty industry, and most of us have been unable to operate our businesses as usual for best part of a year.

But if I know anything about us therapists, it’s that we’re resourceful, and many beauty business owners actually found or thought about new opportunities during the pandemic.

Did you manage to diversify your business in the past year, or has the turbulence caused by the pandemic made you realise that you need to so you can protect your business in the future?

Here’s how to diversify and protect your beauty business.

Upskill

There’s no better time to add new services to your treatment menu. One, if you add great new treatments to what you already offer, you’ll stand out from your competitors, and two, some treatments are probably going to become extra popular when this is all over.

People have been stressed, anxious, and fearful for a long time and many people’s mental health will have suffered, so I think that treatments that focus on wellness will become more popular than ever. Think treatments like Reflexology and Indian Head Massage.

Check out our course page for inspiration.

Sell products

You might do this already, but it makes sense if you’ve found some products you really believe in and you want to help clients look after themselves in between appointments. At home beauty has become big business over the past year and this is probably going to continue for the foreseeable future.

Partner with other businesses

In times like these, small businesses should support each other, and as a beauty business owner it makes sense for you to find ways to pair up with another business that complements yours. So for beauty businesses, think health clubs and gyms, wedding businesses etc

If you sell products, ask if you can stock them in their premises in return for a fee or commission. Keep their flyers on the reception desk in your salon. Ask them to promote your business- advertising a bridal beauty wellness package in a bridal shop is a no-brainer!

Make the partnership a win-win for both of your businesses and you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Do a Job You Love

‘Do what you love and you’ll never work a day in your life’ is what they say.

But how many people actually do a job they love? Probably not many.

I’m not saying that there’s something wrong with doing a job just because it puts food on the table, but if you spend your life dreading Mondays, watching the clock, and struggling to get going every day, you have to ask yourself about the real cost of not doing a job that you really enjoy.

Here’s why you should do a job you love.

You’ll feel satisfied and fulfilled

Even when you do a job you love, you can be exhausted at the end of the day, but you’ll be tired in a good way. You’ll have enjoyed what you were doing and you’ll have made a difference to someone. This is far better than watching the clock all day and counting the hours until you can go home.

You’ll be a happier person

Think about it this way, most people spend around half of their waking hours at work. If you spend this time doing something you hate, you can’t expect to feel happy. If you do a job you love, you’ll find that there’s just so much more meaning and purpose to life, and you’ll be happier knowing that you’re doing what you were always meant to do.

You’ll be motivated to keep on doing better

If you don’t care about your job, you won’t be motivated to do well. You’ll probably just do the minimum you can get away with, then go home, because you’ll get your pay cheque anyway, right?

If you love your job, you’ll feel a lot different. You’ll want to always push yourself, get more qualified, and do better.

You’ll find even the tough days easier to handle

There are ups and downs in any job, and even if you love what you do, there’ll still be days where things happen to challenge or annoy you. If you love your job, these storms are a lot easier to weather though than if you’re facing issues while you’re in a job you hate.

So what should you do if you don’t love your work?

My advice would be to take a step towards doing something you love, no matter how small. Anything you do will be better than just wishing that things were different.

Do you want to get more qualified so you can earn more and have more variety in your days?

Do you want to change careers completely?

Or what about being your own boss?

A career in beauty therapy can be very rewarding, and you can use your skills in many different settings from salons to cruise ships, or you can go mobile for ultimate flexibility with your working hours.

Browse our courses and see what takes your fancy. We have courses suitable for those who are completely new to the industry, or for experienced therapists wanting to advance their skills.

For more information on our courses, or to book, contact me on 07825 337342 or at steph@essentialbeautyacademy.co.uk

How to Go into 2021 Feeling More Positive

Instead of making the usual New Year’s Resolutions this year, why not learn from the lessons of 2020 and make a promise to yourself to focus on what’s positive, important, and empowering in 2021?

The event of 2020 brought a lot of changes, some good, some not so good. But for me personally, it’s helped me think about what’s really important in my life and what I need to focus on.

Here’s how to go into 2021 feeling more positive.  

What do you want 2021 to look like?

A lot of things felt out of our control in 2020, but 2021 is your chance to focus on what you can control and what you want your future to look like. What are your main priorities? How will you live more by your values? How will you live a more authentic life, that makes YOU happy?

Let go of what is keeping you trapped

All of us have the potential to have an amazing life, but sometimes there are things that are keeping us stuck. This can be things we are very conscious of like having too many responsibilities or toxic relationships, or they can be unconscious, like negative beliefs or thoughts we have about ourselves. Make 2021 the year that you finally let go of what is keeping you trapped.

Take steps towards your dreams

Even if you feel like the world has stopped turning, it hasn’t, and it’s more important now than ever to pursue your dreams. Do you want to start a beauty career or get more qualified so you can offer more services to your clients? There’s nothing stopping you!

Have a plan

I remember having a plan for 2020 and it all went up in flames, but actually, things usually work out how they are supposed to. You can’t plan for every eventuality, but you can have a think about your beauty business goals for next year, what might make you life easier, and how you can feel better and more positive in 2021. Do you struggle with social media? Get some help. Do you want to offer clients more services? Book a course. Do you struggle with overwhelm? Promise that you’ll spend more time on self-care. Every baby step you take could make a huge difference to 2021 and beyond.

Make a promise to overhaul your life

If 2020 has shown us anything, it’s what we need more of in our lives and what we don’t need. Think about what doesn’t enhance your life and be ready to let it go.

Are there people who don’t support you and your dreams?

Are there toxic people who don’t add to your life, but take away from it?

Are you being kept trapped by negative and unhelpful thoughts?

Do you spend all of your time at work wishing you had another job?

Are you stuck in the past?

Make 2021 the year that you let the bad things go and focus on building the happy and fulfilling life that you want!

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Always Be Authentic

Staying true and authentic to who you really are is one of the most important things in life, and you should try to do this in business too.

In a time when we are all feeling a bit disconnected, people want something genuine, and they’ll come to you for treatments and a really nice experience if you are honest, real, and can offer them a genuine sense of connection.

What does being authentic mean?

When you’re authentic, you stay true to who you are and your values are reflected in everything you do. This doesn’t just make for a much happier and more fulfilling life, it also really benefits your business because:

  • It helps you stand out from the competition
  • Customers will relate to you better
  • People will see you and your business as reliable and trustworthy

How can you be authentic?

Be real.  

This is really important. Think about why you started your business and find the best way to share your passion and your mission with customers. You don’t have to pretend to be something you’re not or spend all of your time copying what your competitors are doing. This is YOUR business and you have to build it according to your values. What is important to you?

For me, a lot of my training at the academy is done one to one or in very small groups, and that’s how I like it. It’s never been about getting bums on seats for me; I want to see my students do well and thrive.

Another thing that’s really important to me is only bringing in new training and treatments if I believe in them 100% myself. If I didn’t believe that they worked or were of any benefit, why would I expect my students and clients to believe in them?

Finally, I am always transparent with my prices and I don’t slash prices ridiculously just to get people in the door. I know that it’s tempting with the way things are now, but be realistic about exactly what you’re offering people and what you’re worth. If you are offering your services for far less than what you know you’re worth, you won’t be as motivated to do a good job and you won’t attract customers who’ll value you, your services, or your experience. I’m not saying don’t offer people incentives, just don’t stray too far from what you know you’re worth in your own heart.

Being authentic pays off

Being authentic and not just doing as others do has really paid off for me. I still love what I do after more than 20 years in the industry, and I’ve recently won the ‘Best Beauty Therapist Education Enterprise -North East.’ This is the second award I’ve won in recent years and it shows that people value my honest and authentic teaching style and the way I do business.

Being authentic could pay off for you too. Think about it; rather than wasting all of your energy on creating and maintaining an impression of yourself and your business that isn’t real for all the world to see, you can focus on building a business that you genuinely love that aligns with your deepest values. That will attract more customers that value you, any day of the week.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Cope With Face Mask Anxiety

woman feeling anxious while wearing a face mask. This image is here to illustrate the topic of this blog.

Whether you’re in the salon doing treatments or doing your weekly shop, wearing a face mask is now required by law.

Whether you agree with them or not, they’re probably going to be around for a while, but let’s face it, they aren’t always practical, they can be uncomfortable, and they can provoke anxiety in a lot of people.

How do you feel about wearing a face mask; hot? Sweaty? Panicky? All of these are quite common. But even if you struggle with wearing your face mask, here’s how to cope with face mask anxiety.

Why can wearing a face mask make you feel anxious?

They can feel claustrophobic

Even though you aren’t in a closed space, a face mask can feel restrictive so it might seem that way which can trigger feelings of anxiety, especially as your nose and mouth are covered too.

They can produce sensations that feel like anxiety

Wearing a face mask can make you feel hot and like you can’t breathe, which the body might interpret as anxiety. You’ll notice that if your mask has a filter, it can feel like it’s more difficult to breathe because the filter resists the air flow.

They are uncomfortable

Face masks can be very uncomfortable to wear in hot weather, and if you wear glasses, they can steam up. The same goes for some face shields and visors which when combined with a mask can make it very difficult for us therapists to see what we’re doing during intricate treatments.

How to cope with face mask anxiety

Check your thoughts

Notice what you’re telling yourself about wearing a face mask. Is it something along the lines of ‘I can’t stand wearing this, I can’t wait to take it off!’? This is a normal thought to have, but instead try telling yourself that you might be uncomfortable right now, but you’re keeping yourself and your clients safe, and you can take it off between treatments. 

Breathe

If you’re feeling tense and anxious, you’ll probably be taking shallow breaths under your mask, which really won’t help. Shallow breathing creates an anxiety response in the body, so when you’re feeling anxious, take some deep breaths, breathing in through the nose and out through the mouth. Make the exhale longer than the inhale, and try to breathe in for a count of four, then out for a count of 6.

Try different styles of mask

Everyone is different, so finding the right mask for you might be a case of trial and error. If you feel anxious wearing a face mask, masks made from thicker material might not be the right choice for you, so try a lighter one. Try a few different ones until you find one that you feel comfortable with.

My top tip to reduce face mask anxiety

Try a little aromatherapy inside of your mask. Some essential oils are known to reduce anxiety, so what I like to do is to use my Helenergy Pulse Point Roller Ball inside of my mask. It’s full of essential oils which help to promote inner calm. Get in touch if you’d like to buy one and try it for yourself.

It’s a good idea to have regular breaks from your mask and visor too.

I hope these tips have helped. Let me know what helps keep your face mask anxiety in check.

Steph

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