Why You Should Never Skip Patch Testing

patch test allergic reaction

I’ve had a lot of questions about patch testing in the last few weeks, so I thought I’d cover it in this month’s blog. I know that your clients will be desperate to get in and get their treatments done, but with treatments like lash lift or perm and lash/brow tinting, patch tests are crucial.

There is never any excuse for cutting corners when it comes to safety, especially now, when keeping ourselves and our clients safe is more important than ever. Here’s why you should never skip patch testing.

The potential risks are too big

Clients have waited months for their treatments so they might try to convince you that they don’t need a patch test especially if it means they have to wait at least another 48 hours, but skipping patch testing is really not worth it.

It can put the client’s health at risk if they have a serious allergic reaction to a product, and it opens you up to potentially being sued, fined, or losing your business. Also, how many people do you think a client will tell if they have a really bad allergic reaction and what effect will this have on your reputation?

Something else to think about is if you don’t patch test a client and they have a reaction, it can invalidate your insurance. You know you should have done a patch test and they can decide that you have been negligent and refuse to pay out any money. In this case, it will probably be more difficult and expensive to get the insurance cover you need.

Allergies can develop over time

You’ve probably had clients telling you that they don’t need a patch test as they had one elsewhere not so long ago. It doesn’t matter, they still have to get one done, because:

  • You could be using different products to the place where they got their last treatment.
  • Allergies can develop over time with repeated exposure to a product.
  • Allergic reactions can happen out of the blue, even when a client has never had a reaction to a product before.

Good practice for patch testing

For all treatments that require a patch test (check the manufacturer’s instructions on products if you’re not sure), make sure it’s clearly stated on any price lists and your website.

Make sure new clients are aware that they’ll need a patch test before any applicable treatment. If they try to convince you that they don’t need one, just explain to them that it’s for their safety and that it’s an important part of how you operate your business safely and maintain standards.

If you are afraid that clients will go elsewhere rather than get a patch test, let them. Clients should be running a mile from therapists who don’t patch test and it’s really not worth skipping them and risking your reputation and business.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

 

 

 

How to Feel Less Anxious About Coming Out of Lockdown

open sign on shop, easing of lockdown

After being in lockdown for what seems like forever, we’ve all dreamed of having some normality back, but now that the restrictions are easing and things are opening back up, you might be feeling a bit nervous as well. We all had to adjust to being in lockdown, and you might have even enjoyed having the chance to slow down a bit. Now we have to adjust to coming out of it, and it will take some doing.

Here’s how to feel less anxious about coming out of lockdown.

Know that you’re not alone in feeling anxious

If you’re nervous about what it’s going to be like getting back into normal life, you’re not alone. Even if you’ve been desperate to get back to work, see your friends, and go to the pub, part of you might still be cautious about what the weeks and months ahead might bring.

When things feel uncertain, think about what you can control

While there have been a lot of things that have been out of control during this pandemic, focusing on the things you can control can help reduce your anxiety.

You can wear gloves and a mask when you go out and about if you want. You can make sure you social distance from others. You can wash your hands often.

When you open your business again, you can put measures in place to protect yourself, your staff (if you have them), and your customers. All of these things are within your control. If you’re anxious about opening the doors to your business again, read our last blog for some helpful guidance.

Remember, you don’t have to rush back in

Even if your hair is desperate and you long for a few glasses of wine with the girls at the pub, you don’t have to rush into doing everything all at once if you’re feeling nervous. Start small. Invite a friend round for a drink in the garden if the weather’s being kind, then build up gradually from there.

Don’t let anyone pressure you to do things you’re not ready to do. Get back to the swing of things in your own time.

Take some time to think about your life

Maybe you’ve enjoyed the chance to slow down during lockdown and you’ve had more time to do things just for you. For a lot of people, myself included, lockdown has shown me how out of balance my life had been getting, and it allowed me to focus on things I really wanted to do with my life. Do you want to change careers or learn something new? It’s never too late to follow your dreams.

Talk to people

I mentioned earlier in the blog that you won’t be the only one who’s feeling anxious about post-lockdown life, so rather than getting all chewed up about things, why not talk to a good friend, workmate or family member about how you’re feeling? The chances are they’ll feel exactly the same and you’ll be able to share tips on how to cope and support each other.

Getting back to some sort of normal won’t be easy, but we’ll all adapt, because we always do. You’re always tougher than you think.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

The Importance of Charging What You’re Worth

Image of money and a calculator

One of the biggest pitfalls you’ll face when you start your own business is how much you should charge for your services. When you’re a newly-qualified therapist and you lack experience, it can be tempting, and understandable to price yourself on the lower end of the scale. But as time goes on, you’ll find that you’re working yourself into the ground to make ends meet if you keep charging bargain basement prices, and this is not sustainable if you want a viable business.

I recently raised course prices at the academy and I was so nervous doing it, but I realised that I could no longer offer my expertise, personalised care and attention, and quality teaching at the old prices.

So why do so many self-employed therapists (and small business owners in general) find it so hard to charge their worth, and how can you turn things around if you find yourself in this situation? Read on to find out!

When it comes to pricing, do you tell yourself these things?

  • My customers just wouldn’t pay a higher price.
  • I’m not sure I’m good enough to charge more.
  • Times are hard and I don’t want to be yet another person asking people to pay more.

Why you need to stop undercharging-now!

  • Your business won’t make any money.
  • You’ll be forever working more and more hours to make ends meet.
  • It hurts industry standards. If you provide your services at too low a price, it cheapens what you do and what other therapists do.
  • You’ll attract problem clients. It can be tempting to think that you’ll get more customers if you price yourself low, but that doesn’t mean you’ll get quality clients. You’ll be stuck providing your services to clients who just want something cheap and cheerful, and even something for nothing; probably not who you imagined you’d attract when you started your business. If you don’t value yourself and what you offer, don’t expect other people to.
  • Constantly offering deals and discounts makes you look desperate for business and cheapens what you do. Deals and discounts are a good way of filling up your appointment book at quiet times of the year, or when you launch a new service, but they should not become the norm for your business.

What’s up with customers who want everything cheap?

For every customer that happily pays you what you’re worth and is grateful for your time and expertise, there’s one that doesn’t really value what you do and just shops around on price. But let’s take Mr or Mrs Cheap and Cheerful out of the equation for the minute. There are two common reasons why people won’t pay a higher price for your services:

They genuinely can’t afford to

Money is tight these days, and for some people, beauty treatments are an unaffordable luxury. This makes sense, and these people might book in when they have a little spare cash.

They don’t get what you offer

You don’t ‘just paint nails’ or wax eyebrows. You might have spent hundreds of hours honing your skills on courses and on clients, and you’ve probably spent thousands on courses, and let’s not forget, treating clients is a big responsibility. Then there’s the long hours, the blood sweat and tears you put into building your business every single day, and sometimes having to juggle this with a family life and other responsibilities. Clients don’t see this, and our prices should reflect the value of what we do, our expertise, effort, and our desire to build a successful business for ourselves and to support our families.

How to take control and charge your worth, at last!

  • Sit down with a notebook and write down what you offer, what makes you different from your competitors, what you do well, and how things could be better. This is a good starting point from which to think about your prices. Is there something about your business that makes you a more attractive proposition than your nearest competitor? In terms of the academy, I always say that our unique selling point is the caring and personal service we offer compared to some of the bigger training providers. We always keep classes small so everyone gets the individual attention and support that they need, and I’ve priced what we offer to reflect that.
  • Don’t rely on word of mouth only to get customers. Much of your business will come from recommendations, but don’t be afraid to promote your business in other ways, like on social media, to spread the word about your services further afield. Note: Great social media pages will make you look busier, more popular, and more professional, and this will translate into you being able to charge more for your services.
  • Don’t be afraid to say no. Some people will try to negotiate cheaper prices or ask you to do things for free, but it’s important to remember what your time is worth and set boundaries. You wouldn’t go to a hairdresser and ask for a free haircut, and you wouldn’t walk out of Asda with a trolley full of stuff for free (well you could, but you’d get arrested!) so people shouldn’t expect you, a professional therapist and business owner, to offer something for nothing all of the time.
  • Know your numbers. Make a point of getting to grips with what’s coming in and what’s going out of your business. If you don’t know where you’re at, you won’t be able to see what you need to do to improve things.
  • Charge more. Once you know your numbers and how much you’re actually making, bite the bullet and bump them up. Yes, I know it’s scary, but you don’t want to be caught in the trap of charging too little and working too much forever. Imagine what it will be like to actually know you’re charging your worth. Imagine how much more motivated you’ll feel. Imagine being able to take days off and spend them with your friends and family, and not having to work every hour God sends? Well you can!

 

Want to be your own boss?

Train with us and get on track to starting your very own beauty business.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why Do Your Beauty Courses as a Bundle?

beauty courses package bundle

Many students who train with me complete a few beauty courses at a time. So what are the benefits of doing your courses as a bundle? Well there are quite a few and I want to talk about just some of them in this blog.

The benefits of doing your beauty courses as a bundle

It usually works out cheaper

Often I’ll run an offer where courses will be discounted if you sign up for more than one course at the time of booking. I always advertise our latest offers in my newsletter and on the Facebook page, so keep an eye out if you’re looking to book a course anytime soon.

You’ll be able to start earning sooner rather than later

If you get your qualifications under your belt quicker, it means that you can put your new skills to use a lot sooner and start earning money, whether as your own boss or working for someone else as a more skilled therapist.

It will give you more career options

The more skills you learn in one go, the more options you have. So if you did a bundle of say a spray tanning course and a nail course, it gives you more options (maybe you want to go mobile?), it makes you more attractive to employers, and you’ll have a higher earning potential.

You can mix and match according to your needs

Is there a treatment you desperately want to add to your treatment menu or something that your employer wants to bring into their salon? By booking a bundle of courses, you can select the exact training that meets you/your employer’s needs.

Flexibility

Here at the academy, we pride ourselves on offering flexible training, and we know how busy life can get. So rather than booking one course then taking a year to do another because you simply don’t have the time, why not book a bundle and complete your qualifications quickly and easily when you know you have the time?

Consistency

When you train with us, you can expect high-quality training, small classes, and our undivided attention. Doing a bundle of courses with us keeps things consistent with the quality of your training. You probably know that the quality of training varies widely between different training providers, so why risk going out and working with clients feeling unprepared? If an employer takes you on, they can rest assured that your training will more than meet the required standards.

Personalised training that recognises your prior achievements

We tailor all of our courses to the individual, so if you’re completely new to the industry, your training will reflect that, and we won’t try to hurry you everything just to get your qualification. If you are a beginner, you can choose a bundle of courses that will be a nice introduction to the industry and get you up and running as a therapist.

If you’re an experienced therapist, your training will recognise your prior achievements, so we’ll refresh the basics, but not hold you back. You can choose a bundle of slightly more specialist courses to take your career and skills to the next level.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Set Your Beauty Career Goals for 2020

Set your beauty career goals for 2020

It’s that time of year again, where you might be reflecting on what you’ve achieved this year and thinking about what you want to do next year. If you’re one of those people who start the year with great intentions that soon run out of steam, don’t be too hard on yourself. The good news is that a new year is the perfect chance for a fresh start, and what better excuse for a new start than 2020; the beginning of a new decade!

Set your beauty career goals for 2020

Invest in yourself and your career

Think about where you want to be this time next year, and go from there!

Do you want to get more qualified?

Are you already a therapist who wants to add more services to your treatment menu? Our courses are perfect for everyone from therapists who are new to the industry to seasoned professionals.

Do you want to become your own boss?

Many people dream of being their own boss, and having the freedom to choose your hours and your direction. It’s not all plain sailing, but if you’re prepared to work hard, you can really reap the rewards.

If you want to set up your own business, we have the course for you, from our Six Day Beauty Specialist Diploma, to our Mobile Beauty Therapist certificate, Spray Tanning training, and more, we’ve got everything you need to get started.

Do you want to change careers?

If your daily grind just isn’t doing it for you anymore, but you like the idea of making clients feel amazing, a career in beauty might be just up your street. Here at the academy, we have courses that are suitable for absolute beginners, so don’t worry if you don’t know your orange stick from your emery board; you soon will!

Decide how you’ll get there (and write it down!)

You’re more likely to achieve your goals if you make a plan. So if you want to get more qualified, what will you do? Will you make a list of courses you want to do and start researching training providers?

If you want to start your own business, will you speak to an advisor or someone who already has their own beauty business?

If you want to change careers, are you going to research what it’s like to work in the beauty industry, what you can expect to earn, and how long it will take to get qualified?

Be smart and start small

Your dreams don’t have to be small, but you’re more likely to be successful if you set small goals to get you where you want to be. Rather than giving yourself too much to do then beating yourself up if you don’t manage it, do one thing every day, or every week, that gets you a little bit closer to where you want to be.

Look after yourself and learn what truly makes you happy

This is not strictly a career goal, but it should be a life goal. No matter whether you’re employed or self-employed, you’ll never live your best life if you don’t take the time to look after yourself and to find out what makes you truly happy. Make time to do the things you love, or to simply do nothing. And whatever you’re doing, the first question you should ask yourself is ‘does this make me happy?’

 

Let us help you reach your 2020 goals!

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

Why You Should Bring Reflexology into Your Beauty Business

reflexology-courses

Reflexology is one of the most in-demand holistic treatments in the industry, as more and more stressed out and run down clients look for something that’s relaxing, enhances their wellbeing, and promotes healing of the body.

What is reflexology?

Reflexology dates back thousands of years and has its roots in China and Ancient Egypt. It’s believed that energy channels run throughout the body, and if any of these channels become blocked, health problems can occur. Over time, practitioners of reflexology developed a map of pressure points in the hands and feet which are thought to be connected to different parts of the body.

What can reflexology help with?

Reflexology doesn’t claim to be able to cure health conditions, but there is research that says it can help with stress, anxiety, headaches, sinus problems, neck and back pain, digestive problems, PMS, insomnia, and more.

The benefits of bringing reflexology into your business

You can offer it in a salon or mobile

Whether you’re based in a salon or you’re a self-employed mobile therapist, you will be able to offer reflexology. All you need is a couch, towels, a blanket, products to cleanse your client’s feet, and the balm or oil you perform the treatment with.

Reflexology is a niche and can make you stand out from your competitors

While reflexology is a popular treatment, not every salon offers it so there’s scope for you to really target and attract particular client groups, for example, pregnant clients.

It’s ideal for encouraging repeat customers

For best results, clients usually need a course of reflexology treatments regardless of what the treatment is for, which means repeat bookings for you. The treatment is also so relaxing and often enhances wellbeing so much that clients want to keep coming in for maintenance treatments, even if their original symptoms have improved.

It’s personally and financially rewarding

It will be hugely rewarding for you as a therapist to see that you’re enhancing your client’s wellbeing, and you’ll also reap the financial rewards of being able to offer a more specialist treatment.

Our reflexology course

Our reflexology course is suitable for complete beginners and it will teach you the essential reflexology massage movements you can do on your clients to improve their wellbeing. After you’ve completed the course, you’ll have all the tools and knowledge you need to start working on clients. To find out more about our reflexology course, click here.

Why Training in Niche Treatments is Great for Your Beauty Career

oncology massage

If you’ve been following us on Facebook, you’ll have seen that we recently ran our first Oncology Massage course. We had a gorgeous day training therapists just like you to be able to do massage treatments on people with cancer.

Aside from being hugely rewarding, training in niche treatments like these is great for your beauty therapy career. Here’s why;

Having a niche puts you ahead of your competitors

It used to be that word of mouth was all that was needed to get custom for salons and mobile therapists, and while that’s still important, if people want to find a therapist who does something in particular, they often go to Google.

How do you stand out among the countless other salons and therapists who offer a similar treatment menu based around massages, manicures, pedicures, and facials? The answer is you offer a niche service- something specialised that they won’t easily be able to find elsewhere.

Instead of trying to offer all things to all people, offer something that meets the needs of a very specific group of people.

You’ll build a great reputation

When you offer niche treatments, the specific customers you’re targeting will always come back to you because they’ll see you as a specialist. Going back to Oncology Massage, who will someone who has cancer visit for a relaxing therapeutic treatment- you with the specialist skills who is aware of contraindications and massage techniques for people with cancer, or a generic therapist who will probably who will probably have to turn them away for insurance reasons?

It’s amazing for personal development

If you train in a niche, you’ll learn about a specific treatment in-depth, and you can even go onto specialise further once you’re qualified. Imagine being able to market yourself as the go to person in your area for Oncology Massage, or another specialist treatment?

It helps you focus your marketing

When you have a niche, you’re aiming your services at a very specific group of people, so it’s far easier to target them with your marketing than just marketing to everyone and hoping for the best.

You’ll be easier to find online

If you offer your customers a niche treatment, you’ll be far easier to find on Google than if you only offer generic treatments. Type your area followed by ‘massage’ into Google and see how many results come up. I bet there’s a lot. Now type in your area plus ‘Oncology Massage’ and I’m betting there won’t be half as many (if any at all). Imagine if your business came top of the search results for a particular treatment your area and what that would mean for your profits.

It will open doors

Having a niche qualification could open up a lot of opportunities for you and take your career in a completely different direction from what you expected. Imagine being excited going to work every day, and not knowing what each day will bring. A niche qualification might help you discover a new passion and reawaken your enthusiasm if you feel like you’ve just been trundling along.

Would you like to learn more about Oncology massage or any of our other courses?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.