Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

The Importance of Self-Care When You’re Self-Employed

self-care

You might love the freedom of being your own boss, but it can come at a price. It can be isolating, you can end up working really long hours, your earnings might be up and down, and you can end up feeling like you can never switch off. Does this sound familiar?

Setting up your own business is a huge achievement, but when you have to balance it with a busy family life and everything else that gets thrown at you, how do you find the time to take care of yourself?

Self-care is important for everybody, but it’s probably even more of a priority for people who are self-employed. How can you provide your clients with the best service and make the best decisions if you’re constantly exhausted and feeling burned out? You can’t.

Here are some of my top tips self-care tips for people who are self-employed.

Make time for yourself

This is non-negotiable if you want to be your best self. I don’t know about you, but I work harder now I’m self-employed than I ever did when I worked for a boss. But all work and no play leads to burnout and resentment. Your business is important, but it’s not everything. Time spent relaxing, doing things you enjoy, and being with family and friends is priceless. Nobody at the end of their lives wishes they had worked more.

Get into a routine

Your routine should not consist of work, work, and more work. Try to set regular working hours, and factor in rest, exercise, time for hobbies, and time with family and friends. One of the best things about being your own boss is that you’re in charge of your own diary-take advantage of it!

Be protective of your time

In these days of instant messaging and instant everything, it seems like everyone wants a reply to emails and messages straight away. I know you might feel obliged to reply at 10pm on a Saturday, but the fact is, you don’t have to, and you shouldn’t. You have to set boundaries between work and your own personal time. Decide that you won’t answer work-related messages after a certain time in the evening and set up an auto reply telling people when they can expect a response. Answering messages at all hours gives the impression that you’re always available. If you don’t protect your time, nobody else will.

Take care of your mind, body, and soul

Think about what your routine looks like overall. Do you do more things that deplete you rather than adding to your life and giving you a bit of a lift? If so, start bringing a bit more balance into your life by doing things that are good for your mind, body, and soul like having a massage, meditating, doing yoga, and having relaxing baths. Whatever is good for your soul, do more of that.

Be kind to yourself

Even if you love your business and being your own boss, it’s a steep learning curve. There’s a lot of trial and error, and not everyone knows everything about how to build a business (despite what you might see on social media!). Be kind to yourself if you make mistakes, or something doesn’t go as planned. Celebrate your achievements and don’t focus too much on what you think your shortcomings are.

Focus on a few goals rather than spinning plates

If you find that you’re constantly trying to do more of everything at once-posting more on Facebook, offering more services, doing more training, and doing more marketing, just slow down. There are only so many hours in the day, and unless you want an endless to do list forever, it makes sense to focus on one or two goals at a time. What is the most important thing for your business right now? Focus on that and you’ll get so much more done instead of trying to do a million things at once.

 

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why Keeping Your Beauty Therapy Skills Up to Date is So Important

Beauty therapy CPD

Beauty Therapy is an industry that’s constantly changing, just like any other field of work you could name. There are always new treatments, techniques, products, standards, and guidelines coming in, so it’s important to keep on top of what’s going on and keep your skills up to date.

Continuing professional development (CPD) helps you to stay at the top of your game as a therapist, opens up new opportunities, and it gives your clients the peace of mind that you’re competent and qualified to a high standard.

The benefits of CPD

Keeping your skills up to date and gaining new qualifications helps you:

  • Keep up to date with what’s going on in the industry
  • Maintain and add to the knowledge and skills you need to give your clients an excellent service
  • Find new opportunities to advance in your career
  • Stay motivated and interested in your job. There’s nothing worse than the same old, same old
  • Raise standards in the beauty industry

Our courses

So you know that keeping your skills up to date is important, but sometimes it’s hard to find a course that’s relevant and fits around your life. Sometimes it’s hard to find courses that actually prepare you for doing treatments on real life clients. This is where Essential Beauty Academy comes in.

We run courses to suit both beginners and seasoned therapists, and our courses will teach you the knowledge and skills that will kickstart your beauty career, or take it to the next level.

We care about every learner who walks through our door, and that’s why our courses are taught in small groups. Everyone gets the attention and help they need, in a friendly, relaxed atmosphere where there’s no pressure to get things done. If there’s something you just can’t quite get, I’ll help you until you’re comfortable with it.

But don’t just take my word for it

We’ve worked with countless learners who’ve gone on to get fantastic jobs, or who have started their own businesses.

One of our beauty therapy students

My lovely learner Anouska has been in the industry for over 19 years. She’s a self-employed mobile therapist and for quite a few years, she’s juggled running her business with being a single parent. She didn’t have the time or the money to do extra qualifications to take her business forward, until this year. I spoke to her about what a difference doing the extra qualifications has made to her business and this is what she said;

“ I decided that this year is my year, so I contacted Stephanie and booked some nails courses, followed by Hopi Ear Candling, and a Lash Lift course. I’m so happy with what I’ve done so far. Stephanie has made me feel so positive and confident in what I’m doing. The atmosphere is so relaxed and my models have loved it. I definitely recommend the academy for all of your training needs.”

Would you like to learn add to your skills and offer your clients more?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.