Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Feel Motivated Again After Lockdown

Motivational quote on a neon sign saying 'you got this'

We’ve been in and out of lockdown for the best part of a year, and for us in the beauty industry, many of us haven’t worked for what is probably the longest time since we started.

Being forced out of our routines and having to deal with a very strange ‘new normal’ where we’ve felt very much in limbo has affected motivation for many. It’s been really hard not to feel defeated and deflated.

But now as restrictions ease, are you torn between feeling excited to get back to doing what you love and wondering if you have the motivation to go back to work and resume life as it was at all?

You’re not alone.

Here’s how to feel motivated again after lockdown.

Start with your lifestyle

Your physical and mental wellbeing influences everything else you do. If you’re not sleeping well, you can’t expect to be motivated and want to give the best to your clients. One of the best things you can do to help you sleep better is to get outside in the sunlight earlier on in the day. This will reset your body’s natural rhythms and help you get back into a better pattern.

If you find that your mind just won’t quieten down when you go to bed, put a wind down routine in place. Have a warm bath, meditate, read a book, or write down your thoughts and worries in a journal before you go to bed so they are out of your head.

After you’ve got your sleep sorted, the next thing to do is to make time for some exercise during the day. It doesn’t matter what it is, just move your body. It will lift your mood and reduce stress, as well as keeping you energised and healthy.

And it goes without saying, if you’ve let things slide with eating a healthy diet during lockdown (and most of us have), make a promise to yourself to start eating better to boost your energy and make you feel good from the inside out.

Make plans

Not being able to plan ahead has been one of the toughest things about this situation for many of us. We’ve been stuck in this weird limbo, unable to move forward. That’s why now that the restrictions are easing, making plans can carry us towards that light at the end of the tunnel.

On a personal level, this might be drinks in the garden with friends now that the rule of 6 applies, or on a professional level, it might be that you want to complete a new qualification, or even change your career or the focus of your business altogether.

Take baby steps when you do get back to work

Don’t worry about tackling a huge to do list when you do get back to work, start off with practical things like contacting clients to rearrange appointments made before lockdown (if you haven’t already) and going in to work for a day or two to get things nice and clean and ready to go.

Take baby steps when it comes to easing yourself back in. Look at your list of jobs and categorise them into Absolute Priority (things that must be done), Important (things that need doing but not in a hurry), and Not so important. Trust me, everything is not an absolute priority, even though it feels like it. If your motivation is lacking when you go back to work, just commit to achieving one small thing every day to take your business forward, and before you know it, you’ll be flying!

Don’t forget to look after yourself

Anyone who knows me knows that I’m really passionate about self-care. You can’t help anyone else if you don’t look after yourself, and whether that’s making the time to go for a walk in the sun or knowing when to take a day off, it’s so important. If you don’t put yourself first, who will?

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Diversify and Protect Your Beauty Business

The pandemic and lockdowns have been so hard on the beauty industry, and most of us have been unable to operate our businesses as usual for best part of a year.

But if I know anything about us therapists, it’s that we’re resourceful, and many beauty business owners actually found or thought about new opportunities during the pandemic.

Did you manage to diversify your business in the past year, or has the turbulence caused by the pandemic made you realise that you need to so you can protect your business in the future?

Here’s how to diversify and protect your beauty business.

Upskill

There’s no better time to add new services to your treatment menu. One, if you add great new treatments to what you already offer, you’ll stand out from your competitors, and two, some treatments are probably going to become extra popular when this is all over.

People have been stressed, anxious, and fearful for a long time and many people’s mental health will have suffered, so I think that treatments that focus on wellness will become more popular than ever. Think treatments like Reflexology and Indian Head Massage.

Check out our course page for inspiration.

Sell products

You might do this already, but it makes sense if you’ve found some products you really believe in and you want to help clients look after themselves in between appointments. At home beauty has become big business over the past year and this is probably going to continue for the foreseeable future.

Partner with other businesses

In times like these, small businesses should support each other, and as a beauty business owner it makes sense for you to find ways to pair up with another business that complements yours. So for beauty businesses, think health clubs and gyms, wedding businesses etc

If you sell products, ask if you can stock them in their premises in return for a fee or commission. Keep their flyers on the reception desk in your salon. Ask them to promote your business- advertising a bridal beauty wellness package in a bridal shop is a no-brainer!

Make the partnership a win-win for both of your businesses and you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Do a Job You Love

‘Do what you love and you’ll never work a day in your life’ is what they say.

But how many people actually do a job they love? Probably not many.

I’m not saying that there’s something wrong with doing a job just because it puts food on the table, but if you spend your life dreading Mondays, watching the clock, and struggling to get going every day, you have to ask yourself about the real cost of not doing a job that you really enjoy.

Here’s why you should do a job you love.

You’ll feel satisfied and fulfilled

Even when you do a job you love, you can be exhausted at the end of the day, but you’ll be tired in a good way. You’ll have enjoyed what you were doing and you’ll have made a difference to someone. This is far better than watching the clock all day and counting the hours until you can go home.

You’ll be a happier person

Think about it this way, most people spend around half of their waking hours at work. If you spend this time doing something you hate, you can’t expect to feel happy. If you do a job you love, you’ll find that there’s just so much more meaning and purpose to life, and you’ll be happier knowing that you’re doing what you were always meant to do.

You’ll be motivated to keep on doing better

If you don’t care about your job, you won’t be motivated to do well. You’ll probably just do the minimum you can get away with, then go home, because you’ll get your pay cheque anyway, right?

If you love your job, you’ll feel a lot different. You’ll want to always push yourself, get more qualified, and do better.

You’ll find even the tough days easier to handle

There are ups and downs in any job, and even if you love what you do, there’ll still be days where things happen to challenge or annoy you. If you love your job, these storms are a lot easier to weather though than if you’re facing issues while you’re in a job you hate.

So what should you do if you don’t love your work?

My advice would be to take a step towards doing something you love, no matter how small. Anything you do will be better than just wishing that things were different.

Do you want to get more qualified so you can earn more and have more variety in your days?

Do you want to change careers completely?

Or what about being your own boss?

A career in beauty therapy can be very rewarding, and you can use your skills in many different settings from salons to cruise ships, or you can go mobile for ultimate flexibility with your working hours.

Browse our courses and see what takes your fancy. We have courses suitable for those who are completely new to the industry, or for experienced therapists wanting to advance their skills.

For more information on our courses, or to book, contact me on 07825 337342 or at steph@essentialbeautyacademy.co.uk

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why You Should Always Be Authentic

Staying true and authentic to who you really are is one of the most important things in life, and you should try to do this in business too.

In a time when we are all feeling a bit disconnected, people want something genuine, and they’ll come to you for treatments and a really nice experience if you are honest, real, and can offer them a genuine sense of connection.

What does being authentic mean?

When you’re authentic, you stay true to who you are and your values are reflected in everything you do. This doesn’t just make for a much happier and more fulfilling life, it also really benefits your business because:

  • It helps you stand out from the competition
  • Customers will relate to you better
  • People will see you and your business as reliable and trustworthy

How can you be authentic?

Be real.  

This is really important. Think about why you started your business and find the best way to share your passion and your mission with customers. You don’t have to pretend to be something you’re not or spend all of your time copying what your competitors are doing. This is YOUR business and you have to build it according to your values. What is important to you?

For me, a lot of my training at the academy is done one to one or in very small groups, and that’s how I like it. It’s never been about getting bums on seats for me; I want to see my students do well and thrive.

Another thing that’s really important to me is only bringing in new training and treatments if I believe in them 100% myself. If I didn’t believe that they worked or were of any benefit, why would I expect my students and clients to believe in them?

Finally, I am always transparent with my prices and I don’t slash prices ridiculously just to get people in the door. I know that it’s tempting with the way things are now, but be realistic about exactly what you’re offering people and what you’re worth. If you are offering your services for far less than what you know you’re worth, you won’t be as motivated to do a good job and you won’t attract customers who’ll value you, your services, or your experience. I’m not saying don’t offer people incentives, just don’t stray too far from what you know you’re worth in your own heart.

Being authentic pays off

Being authentic and not just doing as others do has really paid off for me. I still love what I do after more than 20 years in the industry, and I’ve recently won the ‘Best Beauty Therapist Education Enterprise -North East.’ This is the second award I’ve won in recent years and it shows that people value my honest and authentic teaching style and the way I do business.

Being authentic could pay off for you too. Think about it; rather than wasting all of your energy on creating and maintaining an impression of yourself and your business that isn’t real for all the world to see, you can focus on building a business that you genuinely love that aligns with your deepest values. That will attract more customers that value you, any day of the week.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Cope With Face Mask Anxiety

woman feeling anxious while wearing a face mask. This image is here to illustrate the topic of this blog.

Whether you’re in the salon doing treatments or doing your weekly shop, wearing a face mask is now required by law.

Whether you agree with them or not, they’re probably going to be around for a while, but let’s face it, they aren’t always practical, they can be uncomfortable, and they can provoke anxiety in a lot of people.

How do you feel about wearing a face mask; hot? Sweaty? Panicky? All of these are quite common. But even if you struggle with wearing your face mask, here’s how to cope with face mask anxiety.

Why can wearing a face mask make you feel anxious?

They can feel claustrophobic

Even though you aren’t in a closed space, a face mask can feel restrictive so it might seem that way which can trigger feelings of anxiety, especially as your nose and mouth are covered too.

They can produce sensations that feel like anxiety

Wearing a face mask can make you feel hot and like you can’t breathe, which the body might interpret as anxiety. You’ll notice that if your mask has a filter, it can feel like it’s more difficult to breathe because the filter resists the air flow.

They are uncomfortable

Face masks can be very uncomfortable to wear in hot weather, and if you wear glasses, they can steam up. The same goes for some face shields and visors which when combined with a mask can make it very difficult for us therapists to see what we’re doing during intricate treatments.

How to cope with face mask anxiety

Check your thoughts

Notice what you’re telling yourself about wearing a face mask. Is it something along the lines of ‘I can’t stand wearing this, I can’t wait to take it off!’? This is a normal thought to have, but instead try telling yourself that you might be uncomfortable right now, but you’re keeping yourself and your clients safe, and you can take it off between treatments. 

Breathe

If you’re feeling tense and anxious, you’ll probably be taking shallow breaths under your mask, which really won’t help. Shallow breathing creates an anxiety response in the body, so when you’re feeling anxious, take some deep breaths, breathing in through the nose and out through the mouth. Make the exhale longer than the inhale, and try to breathe in for a count of four, then out for a count of 6.

Try different styles of mask

Everyone is different, so finding the right mask for you might be a case of trial and error. If you feel anxious wearing a face mask, masks made from thicker material might not be the right choice for you, so try a lighter one. Try a few different ones until you find one that you feel comfortable with.

My top tip to reduce face mask anxiety

Try a little aromatherapy inside of your mask. Some essential oils are known to reduce anxiety, so what I like to do is to use my Helenergy Pulse Point Roller Ball inside of my mask. It’s full of essential oils which help to promote inner calm. Get in touch if you’d like to buy one and try it for yourself.

It’s a good idea to have regular breaks from your mask and visor too.

I hope these tips have helped. Let me know what helps keep your face mask anxiety in check.

Steph

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Reopening Your Salon in a Post Covid-19 World

manicure therapist wearing PPE

If all goes according to the government plan, salons may be able to open again in July after months of being closed due to the coronavirus outbreak. There has so much uncertainty for our industry, and so much heartbreak for us and our clients at having to close our doors for what was the foreseeable future.

But as the time fast approaches when we might finally be able to get back to doing what we love, there are naturally going to be worries and concerns about reopening and how we will operate in a post-Covid 19 world.

The cost of reopening

Most of us have had no income for months so money is a worry, and there will inevitably be costs involved in reopening our businesses. There are going to be very strict regulations that we’ll have to abide by around PPE and hygiene, and meeting the standards is going to cost money.

As well as having to invest in PPE, we’ll also have to rethink how we book in appointments. We’ll have to leave longer in between clients so this will mean we won’t earn as much as we usually would if we were booked up back to back as we often are. This means we’ll have to be creative in thinking about how we will bring in income and cover costs.

You might panic and go into overdrive with offers to entice people back, but the fact is, the country and the industry is unlikely to be back to any kind of normal anytime soon, and you can’t slash prices forever.

You might have to raise prices initially

This can seem scary, but you have to factor in the cost of PPE and other measures you’re having to introduce like extra cleaning. You might even decide to charge the client the cost of the PPE that’s needed during their treatment.

Upsell products from treatments

Sales will be so important in our industry going forwards, and upselling products from treatments is a good way to help clients continue to get the benefits at home in-between treatments. Let’s face it, many people have turned to at-home treatments anyway during the lockdown so this will not be unusual for them.

However you decide to bring in some income, Please remember to charge your worth for your hard work, qualifications, and training. Make sure you value yourself just as you did before all of this happened. If nothing else, clients will have realised during this time just how valuable you really are!

Reopening your salon: Practical tips

It’s not going to be as easy as just carrying on as normal as long as you wear a mask and gloves. There’s a lot to think about including:

Are there any treatments you feel you can’t safely provide, like facials, for example?

You might want to rethink your menu of services for now so you can focus on those you can safely do in the time you have.

How will you book appointments in going forward?

First, think about whether you’ll reopen full-time or only on certain days each week. Then you’ll be able to decide how to deal with bookings.

  • Are you going to prioritise people who were already booked in but had their appointments cancelled due to the enforced closure?
  • How much time will you dedicate to each appointment? (minimum and maximum)
  • How much time will you need between appointments so you can clean, dispose of PPE, and meet the strict new hygiene standards?
  • How many clients will you allow in the salon at any one time (bearing in mind the need to social distance).
  • Will you ban walk-ins and cash payments? Both of these will make it harder to adhere to the new hygiene regulations.

How will you organise your staff?

If you employ staff, you’ll have to think about:

  • How many staff can be in the salon at any one time?
  • Will you need to stagger shifts or limit the days they are at work?

Communicating with clients

Whether it’s via your website, social media channels, or both, you’ll need to communicate with clients about how things are going to change in the salon when you reopen.

First, announce when you’ll be reopening, then:

  • Tell them about your new opening hours and how to book appointments.
  • Reassure them that there will be strict hygiene measures in place and what they need to do when they attend the salon.
  • Remind them that under no circumstances should they attend the salon if they are feeling unwell.
  • Finally, don’t forget to thank clients for their patience, understanding, and loyalty!

 

When we reopen, there might be teething problems as we all try to get to grips with the post-coronavirus world. But we all love what we do and we love our clients, and this is half of the battle.

I’d love you to get in touch with me if you have any questions or concerns about reopening, or you just want to get something off your chest. My door is always open.

Steph

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Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

The Importance of Charging What You’re Worth

Image of money and a calculator

One of the biggest pitfalls you’ll face when you start your own business is how much you should charge for your services. When you’re a newly-qualified therapist and you lack experience, it can be tempting, and understandable to price yourself on the lower end of the scale. But as time goes on, you’ll find that you’re working yourself into the ground to make ends meet if you keep charging bargain basement prices, and this is not sustainable if you want a viable business.

I recently raised course prices at the academy and I was so nervous doing it, but I realised that I could no longer offer my expertise, personalised care and attention, and quality teaching at the old prices.

So why do so many self-employed therapists (and small business owners in general) find it so hard to charge their worth, and how can you turn things around if you find yourself in this situation? Read on to find out!

When it comes to pricing, do you tell yourself these things?

  • My customers just wouldn’t pay a higher price.
  • I’m not sure I’m good enough to charge more.
  • Times are hard and I don’t want to be yet another person asking people to pay more.

Why you need to stop undercharging-now!

  • Your business won’t make any money.
  • You’ll be forever working more and more hours to make ends meet.
  • It hurts industry standards. If you provide your services at too low a price, it cheapens what you do and what other therapists do.
  • You’ll attract problem clients. It can be tempting to think that you’ll get more customers if you price yourself low, but that doesn’t mean you’ll get quality clients. You’ll be stuck providing your services to clients who just want something cheap and cheerful, and even something for nothing; probably not who you imagined you’d attract when you started your business. If you don’t value yourself and what you offer, don’t expect other people to.
  • Constantly offering deals and discounts makes you look desperate for business and cheapens what you do. Deals and discounts are a good way of filling up your appointment book at quiet times of the year, or when you launch a new service, but they should not become the norm for your business.

What’s up with customers who want everything cheap?

For every customer that happily pays you what you’re worth and is grateful for your time and expertise, there’s one that doesn’t really value what you do and just shops around on price. But let’s take Mr or Mrs Cheap and Cheerful out of the equation for the minute. There are two common reasons why people won’t pay a higher price for your services:

They genuinely can’t afford to

Money is tight these days, and for some people, beauty treatments are an unaffordable luxury. This makes sense, and these people might book in when they have a little spare cash.

They don’t get what you offer

You don’t ‘just paint nails’ or wax eyebrows. You might have spent hundreds of hours honing your skills on courses and on clients, and you’ve probably spent thousands on courses, and let’s not forget, treating clients is a big responsibility. Then there’s the long hours, the blood sweat and tears you put into building your business every single day, and sometimes having to juggle this with a family life and other responsibilities. Clients don’t see this, and our prices should reflect the value of what we do, our expertise, effort, and our desire to build a successful business for ourselves and to support our families.

How to take control and charge your worth, at last!

  • Sit down with a notebook and write down what you offer, what makes you different from your competitors, what you do well, and how things could be better. This is a good starting point from which to think about your prices. Is there something about your business that makes you a more attractive proposition than your nearest competitor? In terms of the academy, I always say that our unique selling point is the caring and personal service we offer compared to some of the bigger training providers. We always keep classes small so everyone gets the individual attention and support that they need, and I’ve priced what we offer to reflect that.
  • Don’t rely on word of mouth only to get customers. Much of your business will come from recommendations, but don’t be afraid to promote your business in other ways, like on social media, to spread the word about your services further afield. Note: Great social media pages will make you look busier, more popular, and more professional, and this will translate into you being able to charge more for your services.
  • Don’t be afraid to say no. Some people will try to negotiate cheaper prices or ask you to do things for free, but it’s important to remember what your time is worth and set boundaries. You wouldn’t go to a hairdresser and ask for a free haircut, and you wouldn’t walk out of Asda with a trolley full of stuff for free (well you could, but you’d get arrested!) so people shouldn’t expect you, a professional therapist and business owner, to offer something for nothing all of the time.
  • Know your numbers. Make a point of getting to grips with what’s coming in and what’s going out of your business. If you don’t know where you’re at, you won’t be able to see what you need to do to improve things.
  • Charge more. Once you know your numbers and how much you’re actually making, bite the bullet and bump them up. Yes, I know it’s scary, but you don’t want to be caught in the trap of charging too little and working too much forever. Imagine what it will be like to actually know you’re charging your worth. Imagine how much more motivated you’ll feel. Imagine being able to take days off and spend them with your friends and family, and not having to work every hour God sends? Well you can!

 

Want to be your own boss?

Train with us and get on track to starting your very own beauty business.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.