Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

Level 2 Beauty Therapy Training is Here!

You might have heard that the academy is now a VTCT accredited training centre and we’re all ready to start teaching Level 2 and Level 3 Beauty Therapy courses in the new year!

Why is this such good news?

Accredited courses are more recognised in the industry. Employers look for these qualifications, and they can open up a lot of doors for you, nationally and internationally. They’re also a brilliant foundation if you want to eventually move into other areas of the industry like aesthetics and teaching.

VTCT qualifications

Think of these qualifications as the gold standard in the industry. They’re recognised everywhere, and if you hold one, employers will know that you are trained to the required standard to help them comply with local authority regulations and insurance requirements. Not all qualifications are accredited by VTCT, some are insurance-based. These are usually further training qualifications that are taken by people who are already qualified therapists working in the industry, or those who are self-employed.

Where can you work with an accredited qualification?

Well, the world is your oyster once you’re qualified. You can work in health spas, salons and on cruise ships, you can start working for yourself, or you can go down the teaching and assessing route.

steph training 2

What’s involved?

  • On our level 2 course, you’ll cover a lot of comprehensive units including:
  • Facial Skin Care
  • Hair Waxing Techniques
  • Eyelash and Eyebrow Tinting
  • Manicure
  • Pedicure
  • Make-up
  • Tanning Techniques
  • Health and Safety
  • Client Care and Communication

The important details

The course is starting on 15th January and it will run every Tuesday from 10am-4pm for 18 weeks*

(*As long as all of your coursework and assessments are done. )

Speaking of coursework, you’ll do most of your theory and portfolio work at home, while your time at the academy will be spent doing practical work and assessments.

Course costs

The total cost is £1,850. Think of this as an investment in yourself and your future. If you’re just starting off in the industry, or you want to get into the industry, you’ll be opening up so many more opportunities and you’ll get your career off on the right foot. And what’s more, you’ll have the in-depth knowledge about treatments you’ll need to be a confident and competent therapist.

What do the course costs include?

The VTCT course prices include training, coursework, standard assessment and registration fees. Kits are required towards coursework and assessments. These will cost around £200 and they’re not included in the price.

Why should you do your training with us?

VTCT learners

You’ll have a highly experienced tutor with 20 years’ experience in the industry and 10 years’ teaching experience (that’s me!). I believe in helping everyone get the best from their training, so class numbers are kept to a maximum of 3. That way, it’s a nice informal, relaxed atmosphere and I can give you all of the help and attention you need.

Our level 2 is the course for you!

If you want to get into the beauty industry and have an accredited qualification to kick start your career, our level 2 course is the course for you!

If you want great training in a relaxed, friendly, and informal environment at an academy with onsite parking and excellent transport links, get in touch.

To find out more, to book, or to discuss payment options, contact me at steph@essentialbeautyacademy.co.uk or on 07825 337342

 

 

Say Goodbye to Mascara with a Lash Lift

lash lift course north east

A lash lift is a treatment that defines your lashes and lifts them from the root, making them point towards your eyebrows. This makes your lashes look fuller and longer, and it doesn’t damage your natural lashes.

What does the treatment involve?

Silicon moulds are adhered carefully and gently to your eyelid, and then a gel is applied to the eyelash roots that lifts them upwards towards the eyebrows.

How long does the treatment take?

It usually takes around 45 minutes to an hour to do a lash lift, and longer if you decide to add any treatment like a lash tint to further enhances the look of your lashes.

How long does a lash lift last?

The treatment lasts for 6-8 weeks, and this can vary. Some things can cause the lashes to drop more quickly, such as swimming, or using harsh products or heat on your lashes.

What about wearing makeup?

You can wear makeup, but leave your lashes bare for at least 24 hours after the treatment. You will probably find that you won’t need mascara anyway. If you do want to wear mascara, wear a non-waterproof one, as waterproof formulas are harder to remove and can weaken the lash lift.

Why your clients will love a lash lift

  • It makes the eyes look brighter and more awake instantly
  • The lashes look lusciously fuller and longer
  • A lash lift is a great alternative to eyelash extensions; you get fuller, longer lashes without the maintenance
  • The treatment doesn’t damage the natural eyelashes

Why should you sign up for our lash lift training?

The treatment gives clients such fab results, they will become addicted to having it done, and because it lasts for 6-8 weeks, that means repeat bookings; great news for you and your business!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342

The Benefits of Massage

swedish-body-massage-course

Massage is a technique that involves pressing, rubbing, and manipulating the skin, muscles, tendons, and ligaments. There are many different types of massage, and it is often considered as a type of complementary or alternative medicine. It is commonly being used alongside other treatments for different health conditions as its benefits become more well-known.

The benefits of massage

Several studies of the benefits of massage have found that it can be effective for reducing stress, pain, and tension in the muscles. More research is needed into what the wider benefits are, but there is evidence to suggest that it might also be helpful for:

Anxiety

Digestive problems

Fibromyalgia

Headaches and migraine

Stress-related sleeping problems

Are there any risks involved with massage?

Most people will benefit from a massage, however, getting a massage might not be appropriate for you if:

  • You have a bleeding disorder or you take blood-thinning medication
  • You have burns or other skin wounds
  • You have a fracture or severe osteoporosis

People who have cancer, or pregnant women, should discuss massage therapy with their doctor.

What to expect during a massage

Before your massage, your therapist will ask about any health conditions you may have. They will then leave the room so you can get undressed. You will only need to undress to the point where you feel comfortable, and you will be asked to lie on the massage table and cover yourself with a towel or sheet that is provided.

A massage session can last up to 90 minutes, depending on the type of massage you have. Don’t be afraid to tell your therapist if you prefer less or more pressure. Sometimes, if you have a knot that needs working out, it can feel uncomfortable, but if anything feels too uncomfortable, don’t hesitate to say so.

The different types of massage

There are many different types of massage you can get but let’s look at a few of the most common types that clients love;

Swedish Massage

Swedish massage is one of the most well-known types of massage and it forms the basis of other types of massage that you’re probably familiar with, including deep tissue massage and aromatherapy massage.

If you are new to massage, or you don’t get one that often, a Swedish massage is a good place to start.

What to expect 

When you have a Swedish massage, the therapist will use oil and perform different types of massage strokes to warm up the muscle tissues, release any tension and work out any knots. The therapist will usually start working on your arms, move to the front of your legs, then the back of your legs, and finish with your back.

Swedish massage should generally be very relaxing, but remember to tell your therapist if you would prefer lighter or stronger pressure.

Hot stone massage

hot-stone-massage-course

Hot stone massage is a special massage, where the therapist places smooth, heated stones on the body. The heat is very relaxing and it also helps to warm up the tissues so the therapist can give you a deeper massage.

What to expect

The stones will have been heated before you arrive. You will usually lie on the massage table face down, then the therapist will start working on your back. The therapist will warm up the tissues with a Swedish massage, then they will massage you while holding a heated stone. As the original stone cools down, it is replaced with another. Larger stones are used on bigger muscle groups, while smaller stones are used on smaller muscle groups.

The therapist might also place some heated stones on certain points along your spine, in the palms of your hand, on your stomach, or even between your toes, which is believed to improve the flow of energy in your body.

Always tell the therapist if the stones feel too warm or the pressure is too much.

When to avoid a hot stone massage

A hot stone massage is not appropriate for you if you are pregnant, you have diabetes, high blood pressure, heart disease, or if you are on blood thinning medication.

Indian head massage

indian-head-massage-course

An Indian head massage is a relaxing treatment that uses acupressure massage on the head, face, neck, and shoulders. This type of massage has been practised in India since ancient times, and it’s geared towards encouraging balance and healing throughout your entire body.

As well as this, the massage can relieve aches, pains, and tension in your neck, back and shoulders, relieve stress and help you sleep better.

What to expect

The massage can be quite firm but you’ll feel so relaxed afterwards.

The day you get an Indian head massage is not the day to have your best hair do. You will most likely have oils massaged into your scalp so your hair might look like an oil slick! Just plan to do nothing but relax afterwards.

Tell your therapist if:

You are, or you think you might be, pregnant

You have any medical conditions, or you are on medication

You have any skin allergies

Why not train with us?

Who doesn’t love a massage? Why not join one of our massage courses and make your clients feel like they’re walking on air? A relaxed client is a happy client!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342