Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Feel Motivated Again After Lockdown

Motivational quote on a neon sign saying 'you got this'

We’ve been in and out of lockdown for the best part of a year, and for us in the beauty industry, many of us haven’t worked for what is probably the longest time since we started.

Being forced out of our routines and having to deal with a very strange ‘new normal’ where we’ve felt very much in limbo has affected motivation for many. It’s been really hard not to feel defeated and deflated.

But now as restrictions ease, are you torn between feeling excited to get back to doing what you love and wondering if you have the motivation to go back to work and resume life as it was at all?

You’re not alone.

Here’s how to feel motivated again after lockdown.

Start with your lifestyle

Your physical and mental wellbeing influences everything else you do. If you’re not sleeping well, you can’t expect to be motivated and want to give the best to your clients. One of the best things you can do to help you sleep better is to get outside in the sunlight earlier on in the day. This will reset your body’s natural rhythms and help you get back into a better pattern.

If you find that your mind just won’t quieten down when you go to bed, put a wind down routine in place. Have a warm bath, meditate, read a book, or write down your thoughts and worries in a journal before you go to bed so they are out of your head.

After you’ve got your sleep sorted, the next thing to do is to make time for some exercise during the day. It doesn’t matter what it is, just move your body. It will lift your mood and reduce stress, as well as keeping you energised and healthy.

And it goes without saying, if you’ve let things slide with eating a healthy diet during lockdown (and most of us have), make a promise to yourself to start eating better to boost your energy and make you feel good from the inside out.

Make plans

Not being able to plan ahead has been one of the toughest things about this situation for many of us. We’ve been stuck in this weird limbo, unable to move forward. That’s why now that the restrictions are easing, making plans can carry us towards that light at the end of the tunnel.

On a personal level, this might be drinks in the garden with friends now that the rule of 6 applies, or on a professional level, it might be that you want to complete a new qualification, or even change your career or the focus of your business altogether.

Take baby steps when you do get back to work

Don’t worry about tackling a huge to do list when you do get back to work, start off with practical things like contacting clients to rearrange appointments made before lockdown (if you haven’t already) and going in to work for a day or two to get things nice and clean and ready to go.

Take baby steps when it comes to easing yourself back in. Look at your list of jobs and categorise them into Absolute Priority (things that must be done), Important (things that need doing but not in a hurry), and Not so important. Trust me, everything is not an absolute priority, even though it feels like it. If your motivation is lacking when you go back to work, just commit to achieving one small thing every day to take your business forward, and before you know it, you’ll be flying!

Don’t forget to look after yourself

Anyone who knows me knows that I’m really passionate about self-care. You can’t help anyone else if you don’t look after yourself, and whether that’s making the time to go for a walk in the sun or knowing when to take a day off, it’s so important. If you don’t put yourself first, who will?

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Go into 2021 Feeling More Positive

Instead of making the usual New Year’s Resolutions this year, why not learn from the lessons of 2020 and make a promise to yourself to focus on what’s positive, important, and empowering in 2021?

The event of 2020 brought a lot of changes, some good, some not so good. But for me personally, it’s helped me think about what’s really important in my life and what I need to focus on.

Here’s how to go into 2021 feeling more positive.  

What do you want 2021 to look like?

A lot of things felt out of our control in 2020, but 2021 is your chance to focus on what you can control and what you want your future to look like. What are your main priorities? How will you live more by your values? How will you live a more authentic life, that makes YOU happy?

Let go of what is keeping you trapped

All of us have the potential to have an amazing life, but sometimes there are things that are keeping us stuck. This can be things we are very conscious of like having too many responsibilities or toxic relationships, or they can be unconscious, like negative beliefs or thoughts we have about ourselves. Make 2021 the year that you finally let go of what is keeping you trapped.

Take steps towards your dreams

Even if you feel like the world has stopped turning, it hasn’t, and it’s more important now than ever to pursue your dreams. Do you want to start a beauty career or get more qualified so you can offer more services to your clients? There’s nothing stopping you!

Have a plan

I remember having a plan for 2020 and it all went up in flames, but actually, things usually work out how they are supposed to. You can’t plan for every eventuality, but you can have a think about your beauty business goals for next year, what might make you life easier, and how you can feel better and more positive in 2021. Do you struggle with social media? Get some help. Do you want to offer clients more services? Book a course. Do you struggle with overwhelm? Promise that you’ll spend more time on self-care. Every baby step you take could make a huge difference to 2021 and beyond.

Make a promise to overhaul your life

If 2020 has shown us anything, it’s what we need more of in our lives and what we don’t need. Think about what doesn’t enhance your life and be ready to let it go.

Are there people who don’t support you and your dreams?

Are there toxic people who don’t add to your life, but take away from it?

Are you being kept trapped by negative and unhelpful thoughts?

Do you spend all of your time at work wishing you had another job?

Are you stuck in the past?

Make 2021 the year that you let the bad things go and focus on building the happy and fulfilling life that you want!

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Look After Your Mental Well-being During the Coronavirus Outbreak

Woman relaxing drinking cup of tea

The coronavirus has had a huge impact on our daily lives, and whether you’re young or old, employed or self-employed, you will have felt its effects. For many of us, it has caused anxiety around health and money, and now there are also a growing amount of restrictions on our daily lives.

There’s no doubt about it, the coronavirus and its impact is having an effect on many people’s mental health. The virus itself is an unknown enemy and what will happen, and how long this situation will go on for is uncertain; and it’s the fear of the unknown that’s driving our anxiety.

So how can you look after your mental wellbeing during the coronavirus outbreak?

Admit you’re anxious and express it-but don’t spiral

Given the situation, it’s completely normal to feel anxious. Express how you feel to other supportive people or write it down in a journal. But make sure you don’t get let yourself drawn into other people’s anxieties as this will only make you feel worse.

Limit how often you watch the news or check social media updates

If you’re constantly checking the news and social media for coronavirus updates, you’ll increase your anxiety and feelings of overwhelm. There’s nothing wrong with keeping yourself up to date with what’s going on, but stick to official sources like the government or the NHS.

A word on Facebook groups: There are a lot of Facebook groups popping up at the moment and the majority are all about people supporting each other which is so great to see. But watch out for those that are a constant stream of negativity, scaremongering, false information, or trolling. Everything you take in affects your mental health and overall anxiety levels, remember that.

Get moving

If you can’t work at the moment, your gym is shut, or your exercise class is cancelled for the foreseeable future, you might not be as active as you usually are. Staying active is crucial for your physical and mental health so make exercise a priority. The current guidelines from the government say that you are allowed outside to exercise once per day, as long as you maintain a sensible distance from others, so you can go for a walk, jog, or bike ride. But if you’d rather stay at home, or you’re self-isolating, there are plenty of great workouts on YouTube from yoga to Pilates, high-intensity workouts and much more.

Stay connected

If you can’t see friends or family at the moment, it can feel quite lonely and this can affect mental health. We are very lucky to have access to technology that makes staying connected easier. You can text, call, or video call your friends and family, and even get together for a virtual cuppa or glass of wine!

Keep to a routine

If your life is upside down at the minute, sticking to a routine will help you feel just a little bit in control of things. Try to get up and go to bed at the same time and make time for exercise, self-care, and work (if you are able to work and are working from home.)

Fill your time with meaningful things

If you’ve suddenly found yourself with a lot of time on your hands, instead of scrolling through your phone every few minutes, use the time to do something you’ve been meaning to do for a while. If you’re self-employed, learn something new related to your business or tweak your website, or if you just want anything non-coronavirus related to fill your time, why not clear out your wardrobe, read that book you’ve been meaning to read, or do a free online course?

I hope you’ve found these tips helpful. I’ll be sharing lots more on the Facebook page in the coming weeks. Until next time, keep calm and carry on as best you can.

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

The Importance of Self-Care When You’re Self-Employed

self-care

You might love the freedom of being your own boss, but it can come at a price. It can be isolating, you can end up working really long hours, your earnings might be up and down, and you can end up feeling like you can never switch off. Does this sound familiar?

Setting up your own business is a huge achievement, but when you have to balance it with a busy family life and everything else that gets thrown at you, how do you find the time to take care of yourself?

Self-care is important for everybody, but it’s probably even more of a priority for people who are self-employed. How can you provide your clients with the best service and make the best decisions if you’re constantly exhausted and feeling burned out? You can’t.

Here are some of my top tips self-care tips for people who are self-employed.

Make time for yourself

This is non-negotiable if you want to be your best self. I don’t know about you, but I work harder now I’m self-employed than I ever did when I worked for a boss. But all work and no play leads to burnout and resentment. Your business is important, but it’s not everything. Time spent relaxing, doing things you enjoy, and being with family and friends is priceless. Nobody at the end of their lives wishes they had worked more.

Get into a routine

Your routine should not consist of work, work, and more work. Try to set regular working hours, and factor in rest, exercise, time for hobbies, and time with family and friends. One of the best things about being your own boss is that you’re in charge of your own diary-take advantage of it!

Be protective of your time

In these days of instant messaging and instant everything, it seems like everyone wants a reply to emails and messages straight away. I know you might feel obliged to reply at 10pm on a Saturday, but the fact is, you don’t have to, and you shouldn’t. You have to set boundaries between work and your own personal time. Decide that you won’t answer work-related messages after a certain time in the evening and set up an auto reply telling people when they can expect a response. Answering messages at all hours gives the impression that you’re always available. If you don’t protect your time, nobody else will.

Take care of your mind, body, and soul

Think about what your routine looks like overall. Do you do more things that deplete you rather than adding to your life and giving you a bit of a lift? If so, start bringing a bit more balance into your life by doing things that are good for your mind, body, and soul like having a massage, meditating, doing yoga, and having relaxing baths. Whatever is good for your soul, do more of that.

Be kind to yourself

Even if you love your business and being your own boss, it’s a steep learning curve. There’s a lot of trial and error, and not everyone knows everything about how to build a business (despite what you might see on social media!). Be kind to yourself if you make mistakes, or something doesn’t go as planned. Celebrate your achievements and don’t focus too much on what you think your shortcomings are.

Focus on a few goals rather than spinning plates

If you find that you’re constantly trying to do more of everything at once-posting more on Facebook, offering more services, doing more training, and doing more marketing, just slow down. There are only so many hours in the day, and unless you want an endless to do list forever, it makes sense to focus on one or two goals at a time. What is the most important thing for your business right now? Focus on that and you’ll get so much more done instead of trying to do a million things at once.

 

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.