Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

The Importance of Charging What You’re Worth

Image of money and a calculator

One of the biggest pitfalls you’ll face when you start your own business is how much you should charge for your services. When you’re a newly-qualified therapist and you lack experience, it can be tempting, and understandable to price yourself on the lower end of the scale. But as time goes on, you’ll find that you’re working yourself into the ground to make ends meet if you keep charging bargain basement prices, and this is not sustainable if you want a viable business.

I recently raised course prices at the academy and I was so nervous doing it, but I realised that I could no longer offer my expertise, personalised care and attention, and quality teaching at the old prices.

So why do so many self-employed therapists (and small business owners in general) find it so hard to charge their worth, and how can you turn things around if you find yourself in this situation? Read on to find out!

When it comes to pricing, do you tell yourself these things?

  • My customers just wouldn’t pay a higher price.
  • I’m not sure I’m good enough to charge more.
  • Times are hard and I don’t want to be yet another person asking people to pay more.

Why you need to stop undercharging-now!

  • Your business won’t make any money.
  • You’ll be forever working more and more hours to make ends meet.
  • It hurts industry standards. If you provide your services at too low a price, it cheapens what you do and what other therapists do.
  • You’ll attract problem clients. It can be tempting to think that you’ll get more customers if you price yourself low, but that doesn’t mean you’ll get quality clients. You’ll be stuck providing your services to clients who just want something cheap and cheerful, and even something for nothing; probably not who you imagined you’d attract when you started your business. If you don’t value yourself and what you offer, don’t expect other people to.
  • Constantly offering deals and discounts makes you look desperate for business and cheapens what you do. Deals and discounts are a good way of filling up your appointment book at quiet times of the year, or when you launch a new service, but they should not become the norm for your business.

What’s up with customers who want everything cheap?

For every customer that happily pays you what you’re worth and is grateful for your time and expertise, there’s one that doesn’t really value what you do and just shops around on price. But let’s take Mr or Mrs Cheap and Cheerful out of the equation for the minute. There are two common reasons why people won’t pay a higher price for your services:

They genuinely can’t afford to

Money is tight these days, and for some people, beauty treatments are an unaffordable luxury. This makes sense, and these people might book in when they have a little spare cash.

They don’t get what you offer

You don’t ‘just paint nails’ or wax eyebrows. You might have spent hundreds of hours honing your skills on courses and on clients, and you’ve probably spent thousands on courses, and let’s not forget, treating clients is a big responsibility. Then there’s the long hours, the blood sweat and tears you put into building your business every single day, and sometimes having to juggle this with a family life and other responsibilities. Clients don’t see this, and our prices should reflect the value of what we do, our expertise, effort, and our desire to build a successful business for ourselves and to support our families.

How to take control and charge your worth, at last!

  • Sit down with a notebook and write down what you offer, what makes you different from your competitors, what you do well, and how things could be better. This is a good starting point from which to think about your prices. Is there something about your business that makes you a more attractive proposition than your nearest competitor? In terms of the academy, I always say that our unique selling point is the caring and personal service we offer compared to some of the bigger training providers. We always keep classes small so everyone gets the individual attention and support that they need, and I’ve priced what we offer to reflect that.
  • Don’t rely on word of mouth only to get customers. Much of your business will come from recommendations, but don’t be afraid to promote your business in other ways, like on social media, to spread the word about your services further afield. Note: Great social media pages will make you look busier, more popular, and more professional, and this will translate into you being able to charge more for your services.
  • Don’t be afraid to say no. Some people will try to negotiate cheaper prices or ask you to do things for free, but it’s important to remember what your time is worth and set boundaries. You wouldn’t go to a hairdresser and ask for a free haircut, and you wouldn’t walk out of Asda with a trolley full of stuff for free (well you could, but you’d get arrested!) so people shouldn’t expect you, a professional therapist and business owner, to offer something for nothing all of the time.
  • Know your numbers. Make a point of getting to grips with what’s coming in and what’s going out of your business. If you don’t know where you’re at, you won’t be able to see what you need to do to improve things.
  • Charge more. Once you know your numbers and how much you’re actually making, bite the bullet and bump them up. Yes, I know it’s scary, but you don’t want to be caught in the trap of charging too little and working too much forever. Imagine what it will be like to actually know you’re charging your worth. Imagine how much more motivated you’ll feel. Imagine being able to take days off and spend them with your friends and family, and not having to work every hour God sends? Well you can!

 

Want to be your own boss?

Train with us and get on track to starting your very own beauty business.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why Do Your Beauty Courses as a Bundle?

beauty courses package bundle

Many students who train with me complete a few beauty courses at a time. So what are the benefits of doing your courses as a bundle? Well there are quite a few and I want to talk about just some of them in this blog.

The benefits of doing your beauty courses as a bundle

It usually works out cheaper

Often I’ll run an offer where courses will be discounted if you sign up for more than one course at the time of booking. I always advertise our latest offers in my newsletter and on the Facebook page, so keep an eye out if you’re looking to book a course anytime soon.

You’ll be able to start earning sooner rather than later

If you get your qualifications under your belt quicker, it means that you can put your new skills to use a lot sooner and start earning money, whether as your own boss or working for someone else as a more skilled therapist.

It will give you more career options

The more skills you learn in one go, the more options you have. So if you did a bundle of say a spray tanning course and a nail course, it gives you more options (maybe you want to go mobile?), it makes you more attractive to employers, and you’ll have a higher earning potential.

You can mix and match according to your needs

Is there a treatment you desperately want to add to your treatment menu or something that your employer wants to bring into their salon? By booking a bundle of courses, you can select the exact training that meets you/your employer’s needs.

Flexibility

Here at the academy, we pride ourselves on offering flexible training, and we know how busy life can get. So rather than booking one course then taking a year to do another because you simply don’t have the time, why not book a bundle and complete your qualifications quickly and easily when you know you have the time?

Consistency

When you train with us, you can expect high-quality training, small classes, and our undivided attention. Doing a bundle of courses with us keeps things consistent with the quality of your training. You probably know that the quality of training varies widely between different training providers, so why risk going out and working with clients feeling unprepared? If an employer takes you on, they can rest assured that your training will more than meet the required standards.

Personalised training that recognises your prior achievements

We tailor all of our courses to the individual, so if you’re completely new to the industry, your training will reflect that, and we won’t try to hurry you everything just to get your qualification. If you are a beginner, you can choose a bundle of courses that will be a nice introduction to the industry and get you up and running as a therapist.

If you’re an experienced therapist, your training will recognise your prior achievements, so we’ll refresh the basics, but not hold you back. You can choose a bundle of slightly more specialist courses to take your career and skills to the next level.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

The Importance of Self-Care When You’re Self-Employed

self-care

You might love the freedom of being your own boss, but it can come at a price. It can be isolating, you can end up working really long hours, your earnings might be up and down, and you can end up feeling like you can never switch off. Does this sound familiar?

Setting up your own business is a huge achievement, but when you have to balance it with a busy family life and everything else that gets thrown at you, how do you find the time to take care of yourself?

Self-care is important for everybody, but it’s probably even more of a priority for people who are self-employed. How can you provide your clients with the best service and make the best decisions if you’re constantly exhausted and feeling burned out? You can’t.

Here are some of my top tips self-care tips for people who are self-employed.

Make time for yourself

This is non-negotiable if you want to be your best self. I don’t know about you, but I work harder now I’m self-employed than I ever did when I worked for a boss. But all work and no play leads to burnout and resentment. Your business is important, but it’s not everything. Time spent relaxing, doing things you enjoy, and being with family and friends is priceless. Nobody at the end of their lives wishes they had worked more.

Get into a routine

Your routine should not consist of work, work, and more work. Try to set regular working hours, and factor in rest, exercise, time for hobbies, and time with family and friends. One of the best things about being your own boss is that you’re in charge of your own diary-take advantage of it!

Be protective of your time

In these days of instant messaging and instant everything, it seems like everyone wants a reply to emails and messages straight away. I know you might feel obliged to reply at 10pm on a Saturday, but the fact is, you don’t have to, and you shouldn’t. You have to set boundaries between work and your own personal time. Decide that you won’t answer work-related messages after a certain time in the evening and set up an auto reply telling people when they can expect a response. Answering messages at all hours gives the impression that you’re always available. If you don’t protect your time, nobody else will.

Take care of your mind, body, and soul

Think about what your routine looks like overall. Do you do more things that deplete you rather than adding to your life and giving you a bit of a lift? If so, start bringing a bit more balance into your life by doing things that are good for your mind, body, and soul like having a massage, meditating, doing yoga, and having relaxing baths. Whatever is good for your soul, do more of that.

Be kind to yourself

Even if you love your business and being your own boss, it’s a steep learning curve. There’s a lot of trial and error, and not everyone knows everything about how to build a business (despite what you might see on social media!). Be kind to yourself if you make mistakes, or something doesn’t go as planned. Celebrate your achievements and don’t focus too much on what you think your shortcomings are.

Focus on a few goals rather than spinning plates

If you find that you’re constantly trying to do more of everything at once-posting more on Facebook, offering more services, doing more training, and doing more marketing, just slow down. There are only so many hours in the day, and unless you want an endless to do list forever, it makes sense to focus on one or two goals at a time. What is the most important thing for your business right now? Focus on that and you’ll get so much more done instead of trying to do a million things at once.

 

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Bring Reflexology into Your Beauty Business

reflexology-courses

Reflexology is one of the most in-demand holistic treatments in the industry, as more and more stressed out and run down clients look for something that’s relaxing, enhances their wellbeing, and promotes healing of the body.

What is reflexology?

Reflexology dates back thousands of years and has its roots in China and Ancient Egypt. It’s believed that energy channels run throughout the body, and if any of these channels become blocked, health problems can occur. Over time, practitioners of reflexology developed a map of pressure points in the hands and feet which are thought to be connected to different parts of the body.

What can reflexology help with?

Reflexology doesn’t claim to be able to cure health conditions, but there is research that says it can help with stress, anxiety, headaches, sinus problems, neck and back pain, digestive problems, PMS, insomnia, and more.

The benefits of bringing reflexology into your business

You can offer it in a salon or mobile

Whether you’re based in a salon or you’re a self-employed mobile therapist, you will be able to offer reflexology. All you need is a couch, towels, a blanket, products to cleanse your client’s feet, and the balm or oil you perform the treatment with.

Reflexology is a niche and can make you stand out from your competitors

While reflexology is a popular treatment, not every salon offers it so there’s scope for you to really target and attract particular client groups, for example, pregnant clients.

It’s ideal for encouraging repeat customers

For best results, clients usually need a course of reflexology treatments regardless of what the treatment is for, which means repeat bookings for you. The treatment is also so relaxing and often enhances wellbeing so much that clients want to keep coming in for maintenance treatments, even if their original symptoms have improved.

It’s personally and financially rewarding

It will be hugely rewarding for you as a therapist to see that you’re enhancing your client’s wellbeing, and you’ll also reap the financial rewards of being able to offer a more specialist treatment.

Our reflexology course

Our reflexology course is suitable for complete beginners and it will teach you the essential reflexology massage movements you can do on your clients to improve their wellbeing. After you’ve completed the course, you’ll have all the tools and knowledge you need to start working on clients. To find out more about our reflexology course, click here.