Why You Should Never Be Afraid of Change

Graphic containing the quote 'nothing changes if nothing changes.'

Change can be scary. It can stir up self-doubt and make us question everything. But often, the alternative to changing things is to stay as we are. Stale, stuck, and uninspired. When you have the courage to make changes in your life, amazing things can happen. Here’s why you should never be afraid of change.

It Helps You See Life Differently

When you wake up in the morning and think about the day ahead, how do you feel? Are you excited to get up and make a difference or are you filled with a feeling of dread? Making positive changes in your life can help you see things differently. Imagine challenging yourself to train in a new treatment, or deciding that you want to completely pivot and change the direction of your business. You’ll feel inspired and enthusiastic, and that makes you look at life through completely different eyes.

Change Opens Your Mind

If you’ve been in the industry for a long time, you might think ‘there’s nothing you can tell me.’ I want to tell you that you’re wrong. There’s always something to learn and training in something completely new like Helenergy can open your mind to new possibilities.

It Helps You Keep Moving Forward

There’s nothing worse than feeling stuck. Embracing change can make you vulnerable. But if you try new things and see that nothing bad happens, it will motivate you to keep pushing on and moving forward in life.

Change Reminds You of How Resilient You Are

Changing direction in business or life can feel terrifying, but when you go through change and you thrive, it can remind you about how resilient and capable you are.

Amazing Things Can Happen When You Embrace Change

Often, no matter how stuck or down in the dumps we feel about how things are, our mind tells us that change is something to be scared of. ‘What if it doesn’t work out?’ it tells us. I say what if it does? It’s natural to be wary of change, but what if it ends up being the best thing you’ve ever done? There’s only one way to find out.

Are You Ready to Embrace Change and Change Lives?

Therapist practising Helenergy Healing

Do you feel you are here for something more? Do your days not fill you with joy as they should? Do you love to help people not only with treatments, but in their whole life?

Training to be a Helenergy Therapist and Healing Mentor is a career that will light you up from the inside out. I know because I have done it.

I held an in-person Helenergy Horizons event recently and if you didn’t attend you really missed out.

Train as a Helenergy Therapist and you’ll get award-winning training and products that give you and your clients the chance to soar in life.

You’ll have my complete support and business mentoring once you are trained, you will not be left on your own.

I will be holding another in-person event in a few months’ time but in the meantime, if you want to know about Helenergy and how you can change lives, book a free discovery call via my Calendly link.

The Helenergy Facial Experience: A Gentle Approach to Holistic Healing

As therapists, we are so privileged to be able to help clients improve their wellbeing. It’s not just about looking good on the outside, clients want to feel good on the inside too. After the last few years, there’s a definite need for treatments that help treat the client as a whole. Introducing the Helenergy Facial Experience, a gentle, unique approach to holistic healing.

Not Just a Facial

A great facial has so many benefits. Glowing skin, relaxation, and reduced muscle tension to name just a few. But have you ever experienced a facial that’s combined with healing energy treatment that treats the client as whole?

That’s the Helenergy Facial Experience in a nutshell and it’s unlike anything you or your clients will ever have experienced.

If you train as a Helenergy Therapist, you’ll use facial techniques, beautiful bespoke vegan products, and a gentle healing energy flow to help clients feel good, inside and out.

What Makes the Helenergy Facial Experience different?

It treats the client as a whole. As part of the experience, they receive a Helenergy 7-Day Journal. In the journal, there is space to write how they are feeling every day as well as small daily rituals to improve their wellbeing and them move forward in life.

They also get bespoke Helenergy product recommendations so they can carry on experiencing the benefits at home. This is what it’s all about; making them feel supported long after they have left the treatment room.

Another thing clients will love is that as part of the Helenergy Facial Experience, they’ll receive a gorgeous programmed rose quartz pendant that they can carry with them every day.

Who’s it For?

Absolutely anyone can benefit from the Helenergy Facial Experience, especially people who just want to feel better and lighter every day. People who feel stuck and want to move forward in life. People who are dealing with stress or other negative emotions they just can’t shake off.

Why Should I Train as a Helenergy Therapist?

As a Helenergy Therapist, you will be get to help your client before, during, and after their Helenergy experience. How many times does a client have a treatment and the effects of that treatment only last for a day or two afterwards? As a Helenergy Therapist, you will have the privilege of impacting on your client’s wellbeing in a way that no other therapist does.

When you decide to become a Helenergy Therapist, you will be starting on a journey to being able to offer a beautiful healing modality that is so needed in people’s lives right now.

It’s a completely authentic treatment that you’ll be delivering from your heart and soul. You won’t be just ‘doing facials’, you’ll be transforming lives.

For more information on how to train as a Helenergy Therapist, contact me on 07825 337342 or via the Helenergy Facebook page. I can’t wait to help you get started on this beautiful journey.

How to Attract Clients to Your Beauty Business in January

After 2020, all of us beauty business owners were looking forward to a better year. But it’s been a bit topsy turvy, hasn’t it? For many beauty therapists, business still isn’t consistent as many clients still feel nervous about Covid.

Not only that, lockdown has had a huge impact on what treatments clients are deciding to have and what they have found they can do without. Clients are also going longer between appointments which can have a negative impact on your business.

And then there’s January. If your business is already quiet, you’ll be worried that it will die a slow death as bad weather and a lack of cash after Christmas means that clients are more reluctant to book treatments.  

So how can you beat the slump and attract clients to your beauty business in January?

Start marketing now

If you’re planning on running any new year offers, get them out there now so clients know about them. Start marketing early to attract clients to your beauty business in January.

Remember too that people are looking for gifts and stocking fillers at this time of year, so if you sell products, make sure you create a gorgeous display. Product sales might not completely make up for a slow down in your business, but every little helps.

Don’t panic and start slashing prices

You can attract clients to your beauty business in January without harming your profits. It can be tempting to start offering crazy discounts to get people through the door. However, remember that you need to earn a level of income that reflects your skills, training, and experience.

Instead of just discounting treatments across the board, why now offer deals on the days when you are usually quieter like midweek?

Want to attract clients to your beauty business in January? Get inside of their heads!

Come the new year, everyone’s in the ‘new year, new me’ mindset, so you need to capitalise on that. Now more than ever, clients want to feel relaxed and recharged. It’s not just about how they look any more.

January is cold and dark, and everyone feels a bit ‘meh’ after Christmas, so it’s the perfect time to push your wellbeing treatments. Think about offering wellbeing or pamper packages. Combine a manicure and a pedicure (with heated mitts and booties, of course). Offer a hot stone massage with a mini facial. The possibilities are endless. Brainstorm some ways that you can make your clients feel like new when they walk out of your salon.

How will you attract clients to your beauty business in January?

Will it be putting on an irresistible midweek promotion? Maybe you’ve come up with the perfect pamper package that will help people escape the January blues. Or maybe you’ve decided that you’ll finally train in that niche treatment that will make you stand out from the competition. The new year is almost here and it’s never too soon to start boosting your business for 2022.

Train with us!

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

What Makes a Good Beauty Therapist?

Has the pandemic made you rethink your career choices? Are you ready to take the plunge and train to be a beauty therapist? If you’re thinking of starting a beauty career, it pays to know exactly what the job involves and what kind of person you need to be to succeed. So what makes a good beauty therapist?

You’re willing to work long hours

This is a given in the beauty industry. You’ll work late nights and weekends, and you’ll hardly ever finish work on time. You have to tidy up and clean after each client and at the end of the day. Appointments can run over time. The reality is that you’ll probably finish at least 20 minutes later than you expect.

A good beauty therapist is always on top form

To be able to provide your clients with an exceptional service, you need to look after yourself and be well rested. You won’t be able to give from a place of being sleep-deprived or rundown, so make self-care a priority.

You’re approachable

It’s important to make clients feel welcome and comfortable with you. You’ll find out that some of them will open up to you about all kinds of things.

A good beauty therapist maintains professional boundaries

You might find that you end up becoming friends with some of your clients, which can be nice, but don’t forget to maintain your professional boundaries. For example, you don’t want your next client to be waiting forever for their treatment because you’re too busy chatting with a client you’re friendly with. Another thing about boundaries-they can benefit you. You will get existing and potential clients contacting you at all times of the day or night about appointments. Make sure you set boundaries around this. Set up an auto-reply on your social media page which states when they can expect a response. If clients really want to book in with you, they’ll be patient enough to reply. If they decide to go elsewhere, that’s fine too. You might have dodged the bullet of having an extremely demanding and draining client.

You keep your training and skills up to date

Trends and treatments are constantly changing in the beauty industry so you need to keep your skills up to date and think regularly about new treatments you can bring in for clients.

A good beauty therapist presents a professional image

No matter how long you’ve been in the industry, don’t let your professional standards slip. Always have your hair tied back, wear a professional uniform, and be well-groomed.

You’ll focus on what’s best for your clients

Yes, you want to make money, but don’t try to upsell products or services to clients that aren’t in their best interest. The best way to attract clients and keep them is to be open and honest with them, and focus on their needs.

You won’t be afraid to charge what you’re worth

One of the most common mistakes made by beauty therapists who are just starting off is underselling themselves. Don’t be afraid to charge what you’re worth. You work hard and you invest a lot of time and money into training in treatments.

Did you read through this and think ‘Id make a good beauty therapist?’. Make no mistake, beauty therapy can be a demanding career but it’s also a really rewarding one. Are you ready to start your beauty therapy journey?

Train with us…

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Step Out of Your Comfort Zone

Have you ever got to a point in your life where you feel stuck, like something needs to change? Where you’ve been stumbling down the same path for a long time, pushing and working hard, yet nothing seems to be getting better?

Before you know it, what you thought you wanted leaves your life. This can often happen with your work or career. It can seem scary, especially if it’s something you’ve set your heart on, or something you’ve worked hard for. But believe me when I say, when things leave your life, it’s because something better is waiting in the wings to replace them.

What’s often needed when it comes to living the life you want is taking a step out of your comfort zone. This can often look like:

  • Leaving a stable job and income to go it alone;
  • Daring to break from the crowd and doing something you believe in;
  • Letting go of things that just aren’t working, even if it’s painful or scary to do so.

This involves making some brave and tough decisions, and plenty of people will have something to say about it. But at the end of the day, if you know you’re being true to yourself, that’s all you need to know.

You’ve probably heard it said that the magic happens outside of your comfort zone, and it really does. It’s not easy leaving what you’re comfortable with, but the thing is, you won’t grow if you don’t.

Stepping outside of your comfort zone can mean the difference between living your dream life and a life where you’re left wondering ‘what if?’ But how do you leave the fear behind?

Why you should step out of your comfort zone

You’ll find it easier to adapt to challenges and changes

If the past year and a bit has taught us anything it’s that life can often throw us a complete curveball when we are happily bobbing along. If you step out of your comfort zone regularly, you’ll find that you won’t be so thrown when challenges and changes do happen.

You’ll have more confidence in yourself

Have you ever done something that’s scared you to death but made you feel so good afterwards? You feel good because doing something you thought you couldn’t makes you feel more confident in yourself.

Your life will feel so much richer

Trying new things and breaking out of your comfort zone helps you experience new things and learn a lot about yourself. We all impose boundaries and restrictions on ourselves which keep us small. Pushing beyond them helps us feel free and makes our lives so much richer.

How to step out of your comfort zone

Write down a list of things you want to do

Whether it’s starting your own beauty business or training in a new treatment, write a list of things you want to do. Then break each thing down into small steps-how can you make them happen?

Do the thing you’ve been putting off

This is the scary bit; it might be handing in your notice and actually telling people you’re going to be starting your own business. It could be that you want to take your beauty business down a completely different path, but you aren’t sure how clients are going to react. Do that thing that’s been buzzing around in your head for a while now. I guarantee you’ll feel like a weight has been lifted once you’ve actually made a decision.

Get some inspiration

When you feel scared or stuck, a great way to feel less fearful is to read some inspirational books or blogs, or listen to some podcasts by people who have stepped out of their comfort zone. If you want to start your own business, read something by an amazing female entrepreneur. If you want to feel inspired, read or listen to something by someone who has succeeded against the odds.

It all starts with one tiny step outside your comfort zone. I promise you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

The Importance of Charging What You’re Worth

Image of money and a calculator

One of the biggest pitfalls you’ll face when you start your own business is how much you should charge for your services. When you’re a newly-qualified therapist and you lack experience, it can be tempting, and understandable to price yourself on the lower end of the scale. But as time goes on, you’ll find that you’re working yourself into the ground to make ends meet if you keep charging bargain basement prices, and this is not sustainable if you want a viable business.

I recently raised course prices at the academy and I was so nervous doing it, but I realised that I could no longer offer my expertise, personalised care and attention, and quality teaching at the old prices.

So why do so many self-employed therapists (and small business owners in general) find it so hard to charge their worth, and how can you turn things around if you find yourself in this situation? Read on to find out!

When it comes to pricing, do you tell yourself these things?

  • My customers just wouldn’t pay a higher price.
  • I’m not sure I’m good enough to charge more.
  • Times are hard and I don’t want to be yet another person asking people to pay more.

Why you need to stop undercharging-now!

  • Your business won’t make any money.
  • You’ll be forever working more and more hours to make ends meet.
  • It hurts industry standards. If you provide your services at too low a price, it cheapens what you do and what other therapists do.
  • You’ll attract problem clients. It can be tempting to think that you’ll get more customers if you price yourself low, but that doesn’t mean you’ll get quality clients. You’ll be stuck providing your services to clients who just want something cheap and cheerful, and even something for nothing; probably not who you imagined you’d attract when you started your business. If you don’t value yourself and what you offer, don’t expect other people to.
  • Constantly offering deals and discounts makes you look desperate for business and cheapens what you do. Deals and discounts are a good way of filling up your appointment book at quiet times of the year, or when you launch a new service, but they should not become the norm for your business.

What’s up with customers who want everything cheap?

For every customer that happily pays you what you’re worth and is grateful for your time and expertise, there’s one that doesn’t really value what you do and just shops around on price. But let’s take Mr or Mrs Cheap and Cheerful out of the equation for the minute. There are two common reasons why people won’t pay a higher price for your services:

They genuinely can’t afford to

Money is tight these days, and for some people, beauty treatments are an unaffordable luxury. This makes sense, and these people might book in when they have a little spare cash.

They don’t get what you offer

You don’t ‘just paint nails’ or wax eyebrows. You might have spent hundreds of hours honing your skills on courses and on clients, and you’ve probably spent thousands on courses, and let’s not forget, treating clients is a big responsibility. Then there’s the long hours, the blood sweat and tears you put into building your business every single day, and sometimes having to juggle this with a family life and other responsibilities. Clients don’t see this, and our prices should reflect the value of what we do, our expertise, effort, and our desire to build a successful business for ourselves and to support our families.

How to take control and charge your worth, at last!

  • Sit down with a notebook and write down what you offer, what makes you different from your competitors, what you do well, and how things could be better. This is a good starting point from which to think about your prices. Is there something about your business that makes you a more attractive proposition than your nearest competitor? In terms of the academy, I always say that our unique selling point is the caring and personal service we offer compared to some of the bigger training providers. We always keep classes small so everyone gets the individual attention and support that they need, and I’ve priced what we offer to reflect that.
  • Don’t rely on word of mouth only to get customers. Much of your business will come from recommendations, but don’t be afraid to promote your business in other ways, like on social media, to spread the word about your services further afield. Note: Great social media pages will make you look busier, more popular, and more professional, and this will translate into you being able to charge more for your services.
  • Don’t be afraid to say no. Some people will try to negotiate cheaper prices or ask you to do things for free, but it’s important to remember what your time is worth and set boundaries. You wouldn’t go to a hairdresser and ask for a free haircut, and you wouldn’t walk out of Asda with a trolley full of stuff for free (well you could, but you’d get arrested!) so people shouldn’t expect you, a professional therapist and business owner, to offer something for nothing all of the time.
  • Know your numbers. Make a point of getting to grips with what’s coming in and what’s going out of your business. If you don’t know where you’re at, you won’t be able to see what you need to do to improve things.
  • Charge more. Once you know your numbers and how much you’re actually making, bite the bullet and bump them up. Yes, I know it’s scary, but you don’t want to be caught in the trap of charging too little and working too much forever. Imagine what it will be like to actually know you’re charging your worth. Imagine how much more motivated you’ll feel. Imagine being able to take days off and spend them with your friends and family, and not having to work every hour God sends? Well you can!

 

Want to be your own boss?

Train with us and get on track to starting your very own beauty business.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.