Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

The Importance of Self-Care When You’re Self-Employed

self-care

You might love the freedom of being your own boss, but it can come at a price. It can be isolating, you can end up working really long hours, your earnings might be up and down, and you can end up feeling like you can never switch off. Does this sound familiar?

Setting up your own business is a huge achievement, but when you have to balance it with a busy family life and everything else that gets thrown at you, how do you find the time to take care of yourself?

Self-care is important for everybody, but it’s probably even more of a priority for people who are self-employed. How can you provide your clients with the best service and make the best decisions if you’re constantly exhausted and feeling burned out? You can’t.

Here are some of my top tips self-care tips for people who are self-employed.

Make time for yourself

This is non-negotiable if you want to be your best self. I don’t know about you, but I work harder now I’m self-employed than I ever did when I worked for a boss. But all work and no play leads to burnout and resentment. Your business is important, but it’s not everything. Time spent relaxing, doing things you enjoy, and being with family and friends is priceless. Nobody at the end of their lives wishes they had worked more.

Get into a routine

Your routine should not consist of work, work, and more work. Try to set regular working hours, and factor in rest, exercise, time for hobbies, and time with family and friends. One of the best things about being your own boss is that you’re in charge of your own diary-take advantage of it!

Be protective of your time

In these days of instant messaging and instant everything, it seems like everyone wants a reply to emails and messages straight away. I know you might feel obliged to reply at 10pm on a Saturday, but the fact is, you don’t have to, and you shouldn’t. You have to set boundaries between work and your own personal time. Decide that you won’t answer work-related messages after a certain time in the evening and set up an auto reply telling people when they can expect a response. Answering messages at all hours gives the impression that you’re always available. If you don’t protect your time, nobody else will.

Take care of your mind, body, and soul

Think about what your routine looks like overall. Do you do more things that deplete you rather than adding to your life and giving you a bit of a lift? If so, start bringing a bit more balance into your life by doing things that are good for your mind, body, and soul like having a massage, meditating, doing yoga, and having relaxing baths. Whatever is good for your soul, do more of that.

Be kind to yourself

Even if you love your business and being your own boss, it’s a steep learning curve. There’s a lot of trial and error, and not everyone knows everything about how to build a business (despite what you might see on social media!). Be kind to yourself if you make mistakes, or something doesn’t go as planned. Celebrate your achievements and don’t focus too much on what you think your shortcomings are.

Focus on a few goals rather than spinning plates

If you find that you’re constantly trying to do more of everything at once-posting more on Facebook, offering more services, doing more training, and doing more marketing, just slow down. There are only so many hours in the day, and unless you want an endless to do list forever, it makes sense to focus on one or two goals at a time. What is the most important thing for your business right now? Focus on that and you’ll get so much more done instead of trying to do a million things at once.

 

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why Keeping Your Beauty Therapy Skills Up to Date is So Important

Beauty therapy CPD

Beauty Therapy is an industry that’s constantly changing, just like any other field of work you could name. There are always new treatments, techniques, products, standards, and guidelines coming in, so it’s important to keep on top of what’s going on and keep your skills up to date.

Continuing professional development (CPD) helps you to stay at the top of your game as a therapist, opens up new opportunities, and it gives your clients the peace of mind that you’re competent and qualified to a high standard.

The benefits of CPD

Keeping your skills up to date and gaining new qualifications helps you:

  • Keep up to date with what’s going on in the industry
  • Maintain and add to the knowledge and skills you need to give your clients an excellent service
  • Find new opportunities to advance in your career
  • Stay motivated and interested in your job. There’s nothing worse than the same old, same old
  • Raise standards in the beauty industry

Our courses

So you know that keeping your skills up to date is important, but sometimes it’s hard to find a course that’s relevant and fits around your life. Sometimes it’s hard to find courses that actually prepare you for doing treatments on real life clients. This is where Essential Beauty Academy comes in.

We run courses to suit both beginners and seasoned therapists, and our courses will teach you the knowledge and skills that will kickstart your beauty career, or take it to the next level.

We care about every learner who walks through our door, and that’s why our courses are taught in small groups. Everyone gets the attention and help they need, in a friendly, relaxed atmosphere where there’s no pressure to get things done. If there’s something you just can’t quite get, I’ll help you until you’re comfortable with it.

But don’t just take my word for it

We’ve worked with countless learners who’ve gone on to get fantastic jobs, or who have started their own businesses.

One of our beauty therapy students

My lovely learner Anouska has been in the industry for over 19 years. She’s a self-employed mobile therapist and for quite a few years, she’s juggled running her business with being a single parent. She didn’t have the time or the money to do extra qualifications to take her business forward, until this year. I spoke to her about what a difference doing the extra qualifications has made to her business and this is what she said;

“ I decided that this year is my year, so I contacted Stephanie and booked some nails courses, followed by Hopi Ear Candling, and a Lash Lift course. I’m so happy with what I’ve done so far. Stephanie has made me feel so positive and confident in what I’m doing. The atmosphere is so relaxed and my models have loved it. I definitely recommend the academy for all of your training needs.”

Would you like to learn add to your skills and offer your clients more?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why Training in Niche Treatments is Great for Your Beauty Career

oncology massage

If you’ve been following us on Facebook, you’ll have seen that we recently ran our first Oncology Massage course. We had a gorgeous day training therapists just like you to be able to do massage treatments on people with cancer.

Aside from being hugely rewarding, training in niche treatments like these is great for your beauty therapy career. Here’s why;

Having a niche puts you ahead of your competitors

It used to be that word of mouth was all that was needed to get custom for salons and mobile therapists, and while that’s still important, if people want to find a therapist who does something in particular, they often go to Google.

How do you stand out among the countless other salons and therapists who offer a similar treatment menu based around massages, manicures, pedicures, and facials? The answer is you offer a niche service- something specialised that they won’t easily be able to find elsewhere.

Instead of trying to offer all things to all people, offer something that meets the needs of a very specific group of people.

You’ll build a great reputation

When you offer niche treatments, the specific customers you’re targeting will always come back to you because they’ll see you as a specialist. Going back to Oncology Massage, who will someone who has cancer visit for a relaxing therapeutic treatment- you with the specialist skills who is aware of contraindications and massage techniques for people with cancer, or a generic therapist who will probably who will probably have to turn them away for insurance reasons?

It’s amazing for personal development

If you train in a niche, you’ll learn about a specific treatment in-depth, and you can even go onto specialise further once you’re qualified. Imagine being able to market yourself as the go to person in your area for Oncology Massage, or another specialist treatment?

It helps you focus your marketing

When you have a niche, you’re aiming your services at a very specific group of people, so it’s far easier to target them with your marketing than just marketing to everyone and hoping for the best.

You’ll be easier to find online

If you offer your customers a niche treatment, you’ll be far easier to find on Google than if you only offer generic treatments. Type your area followed by ‘massage’ into Google and see how many results come up. I bet there’s a lot. Now type in your area plus ‘Oncology Massage’ and I’m betting there won’t be half as many (if any at all). Imagine if your business came top of the search results for a particular treatment your area and what that would mean for your profits.

It will open doors

Having a niche qualification could open up a lot of opportunities for you and take your career in a completely different direction from what you expected. Imagine being excited going to work every day, and not knowing what each day will bring. A niche qualification might help you discover a new passion and reawaken your enthusiasm if you feel like you’ve just been trundling along.

Would you like to learn more about Oncology massage or any of our other courses?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Oncology Massage Has Arrived at the Academy!

Oncology massage

Cancer patients go through so much when they’re battling their illness. As well as the emotional effects of being diagnosed, they have to deal with the horrible physical side effects of cancer treatments like chemotherapy and radiotherapy. That’s why it’s so important that they have the chance to feel good about themselves, and find something that will comfort them during the tough times.

Massage is a wonderfully relaxing treatment, and even though studies have found that it reduces symptoms like pain, anxiety, depression, and fatigue in cancer patients, those of us in the industry have had to turn them away. Insurance providers haven’t been willing to take the risk that clients might be harmed or that massage would somehow make the cancer worse.

The benefits of massage for cancer patients

Massage is actually very beneficial for people suffering from cancer. It can:

  • relax the mind and body
  • relieve tension
  • improve the flow of lymph, which is the fluid in the lymphatic system (part of the immune system)
  • improve mood

What type of massage is suitable for cancer patients?

Most doctors would advise a patient to have a gentle massage rather than a deep tissue treatment, that avoids the area surrounding a tumour or any affected lymph nodes. Some patients worry that massage will cause their cancer to spread, but studies have not found any evidence of this.

What should therapists be aware of?

When working with people with cancer, it’s important to avoid massaging:

  • any areas that are bruised or sensitive
  • areas that are being treated with radiotherapy. This rule applies during treatment and for a few weeks after
  • areas around IV lines or pain relief patches
  • areas affected by blood clots, varicose veins, or bad circulation

NB: It’s particularly important that patients who bleed or bruise easily, or who have cancer that’s spread to their bones, speak to their doctor before having massage treatments.

Would you like to work with cancer patients?

Are YOU ready to make a difference to cancer patients’ lives and add a cutting edge massage to your treatment menu and business?

If you follow our Facebook page, you might have seen that I was recently in Glasgow, completing my Oncology Massage training so I can start training therapists to work with clients who have cancer. I’m very passionate about these types of treatments, as I lost my beautiful mother to cancer and I know how important it is to be able to give someone a bit of comfort and serenity during such a difficult time.

What are the benefits of offering Oncology Massage treatments to clients?

By qualifying in Oncology Massage, you’ll stand out from your competitors, and you’ll be able to offer clients with cancer a gorgeous nourishing massage.

What does the course cover?

You’ll learn about types of cancer, cancer treatments, and how to safely use oncology massage techniques on cancer patients.

How long is the course?

It’s run over two days. You’ll attend our training day for the practical training, then you’ll complete written assignments to check your understanding of the theory. After you’ve submitted your assignments, you’ll have to complete a practical case study then attend for a final assessment around six weeks later to qualify.

Is the course accredited?

Yes. It’s accredited by Think Tree Hub which allows you to gain insurance to do the massage, so you’re completely covered to work safely with clients with cancer.

When is the next available course?

Our first training date for Oncology Massage is Tuesday 9th July. The course runs from 10am-4.30pm.

How much does it cost?

The course investment is £275. If you do voluntary work with cancer patients, you can train for the special reduced price of £180* This is a bargain price for an absolutely amazing qualification.

*If you want to take advantage of the special price, you’ll need to show us proof that you volunteer, such as a letter or email from the organisation.

Are there any entry requirements?

You must have a level 3 Body Massage qualification to attend this course.

How can I book?

To book your place, contact me on 07825337342. I’ll be happy to answer any questions you have. Be quick though, as spaces are limited. We only teach in small groups so you get the best out of your training.

Why train with us?

All our courses are taught in small groups which makes for a relaxed learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

 

Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

How to Choose a Beauty Therapy Training Provider

steph training

How to Choose a Beauty Therapy Training Provider

So you want to do some beauty therapy training. You know what type of course you want to do, and depending on the course, you might have saved up for it for a long time. But how do you know which training provider you can trust to give you high quality training, value for money, and a great experience?

All beauty courses are not equal. Standards and prices can vary, and some courses won’t prepare you very well for working in the industry at all.

We want to take the headache out of deciding where to do your training, by giving you some tips on how to choose a beauty therapy training provider.

Choosing a training provider; what you need to know

What experience does the training provider have?

How long have they been providing training and what relevant industry experience do they have?

How much is the training going to cost?

Training is a big financial investment usually, and while more expensive training is not necessarily better quality, neither is going cheap. It’s difficult, but before you part with any cash, try thinking about the benefits that the course is going to give you in the medium to long term.

Ask if the course cost involves materials and equipment or not, and factor in how much travelling to and from the course is going to cost too.

What facilities does the training provider give you access to?

Is there adequate space for delivery of the training, and is there ample car parking? Is all equipment you’ll be using safe and in good working order?

How is the training delivered?

Are training dates flexible and do you know exactly what will be required of you? For some courses, you might need to do written coursework for example.

Is the course accredited?

Check that your chosen course is accredited. This means that by passing it, you have been assessed to be of a certain standard. Employers will always ask for industry standard courses.

Do you get support after your course?

Will your tutor be accessible after the course so you can ask questions and get some guidance?

Do they have good feedback from learners?

This is a really good test of how good a training provider is. Have people left good reviews about the training they received or are the reviews not so good?

Why choose Essential Beauty Academy for your training?

Our director, Steph, has over 20 years’ experience in the industry, and she’s worked everywhere from salons, to cruise ships, in schools, and now she’s the lead tutor in her own business.

Steph moved into teaching because she wanted to share her knowledge, skills, and experience with others, and to teach them how to do the job she loves.

She strives to provide learners with a friendly and supportive learning environment, because she understands that students can lose their confidence if they feel like they can’t quite get the hang of something. Doing your training with someone who really cares makes all the difference.

Steph teaches almost every course and classes are kept small, which makes for a relaxed learning environment.

When you leave the academy, you’ll not only leave with the skills to do treatments, you’ll leave with the confidence to be a very successful therapist.

Choose Essential Beauty Academy for a great learning experience.

For more information on any of our courses, call Steph on 07825337342

 

 

Why I Chose A Career in Beauty Therapy

steph training

There’s nothing better in life than being able to do what you love, and make other people feel amazing in the process!

And this is exactly what made Steph, our academy director, choose a career in beauty therapy. We spoke to her about why she started her own business and why she’s so happy to be doing what she loves, every single day.

What made you choose beauty therapy?

“I was only about 9 years old when I realised that I wanted to do beauty therapy. I got some nail varnishes for Christmas, and I remember feeling so excited. I was full of joy as I opened the lid and started painting my nails, even though they looked a total mess!

I shouted to my dad, “What do you call those people who paint nails?”, and he replied that they were beauticians. I knew from that moment that was what I wanted to be, and even though I hate the word beautician now, I guess I was lucky to have known what I wanted to be from such a young age.”

What do you love most about working in beauty therapy?

Stephanie Holland Academy Tutor and Beauty Therapist

“I loved working as a therapist, but I mainly teach others now, so there’s more of an emphasis on me passing my knowledge and skills on to others. I love watching my students grow and seeing their confidence build, and they can do that when they train at the academy because it’s such a relaxed environment.

I can’t narrow down what I love about beauty therapy to just one thing, but making people feel good about themselves and watching them leave the salon feeling amazing has to be pretty high up the list.

I adore my job and I always have done. I never wanted to do anything other than beauty therapy and I would never leave the profession.”

What do you love most about being self-employed?

“I like the flexibility it gives you. I can work the hours I want and I’m in control. There’s no boss breathing down my neck, and I don’t have to work with people I don’t like. I also feel a huge sense of achievement when I think about how far my business has come. Every year, I set goals and I’m so proud when I achieve them.”

What have your biggest career challenges been?

steph cruise photo career

“There have been so many challenges over the years. When I first started my beauty therapy training, I really lacked confidence, and I realised this has a lot to do with the person who trains you. This is what inspires me to be supportive and understanding with my students.

I worked on cruise ships and I aspired to be a manager, but unfortunately, I was put off this idea because I didn’t have a good manager who inspired me, and my time at sea ended.

Self-employment can be a bumpy ride, and having your own business requires plenty of motivation and determination to keep going, especially during the tough times.”

What advice would you give to anyone wanting to work in beauty therapy?

“I would say go for it, be committed to it, work hard, and always keep your skills up to date. This is how you get to be the best you can be.

Go for a job that will give you the most experience in the industry, for example, working in a spa will be a very different experience compared to working in a salon. When you apply for a job, always keep in your mind what you would like to specialise in.

Beauty Therapy isn’t a well-paid job, though you will find that it gives you so much satisfaction. Your job is a huge part of your life, so make sure you’re doing something you love.”

If you’re thinking about a career in Beauty Therapy, why not train with us, and put yourself on the path to doing your dream job?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 0782533734

How to Start a Mobile Beauty Therapy Business

mobile-beautician-courses-north-east

Making someone look and feel their best is so rewarding, and this is one of the main reasons why people choose a career in beauty therapy.

After you have completed your qualifications, you might want your own salon, but what if this is not a practical option straight away? Well, one option is that you can set up your own mobile beauty therapy business. It gives you the chance to do your dream job, and fit it around your other commitments.

Many clients use a mobile therapist to do their treatments when it’s convenient for them. Clients can have the same choice of treatments in the privacy of their own home as they can have in a salon. Here’s how to start a mobile beauty therapy business.

Gain beauty therapy qualifications from a reputable training provider

Here at the academy, we offer a mobile beauty therapist qualification, which is a comprehensive 8-day course, focusing on the most popular and most often requested treatments, to get you on the path to running your own successful mobile beauty therapy business. Once you have completed your training, you can add on further courses if you wish. The more you can offer clients, the more they will book with you, time and time again.

What are the benefits of being a mobile beauty therapist?

  • You can choose your working hours
  • You can determine which clients you work with
  • You can increase your skills whenever and however you want

These are just some of the benefits of working for yourself.

Starting up as a mobile beauty therapist

What will you need?

You might need some kind of trolley to transport any kit like a mobile couch, and a reliable car is essential. You will need to make sure you update your car insurance to include business usage. Any other equipment you need will depend on the services you offer.

Some equipment you will probably need to consider includes:

  • Makeup and associated products: If you’re going to be doing makeup, you’ll need a full makeup kit, and a chair for your client.
  • Waxing kit: You’ll need things like paper towels, wax products, a heater to melt the wax, wax strips, and any aftercare products.
  • Manicure and pedicure equipment: You’ll need a variety of different nail colours, possibly a gel or nail extension kit if you’re going to be offering them, nail files, buffers, cuticle remover tools, and other hand and nail treatment products like cuticle oils.
  • Massage kit: You will probably need to invest in a folding treatment table, towels, massage oils, and maybe some scented candles or similar.

Insurance

Insurance is a must when you are starting up, because you need to protect yourself and your clients. Look around for the most comprehensive insurance you can afford, even of it costs you a bit more, but make sure you’re getting a good deal. Not being fully insured could cost you more in the long run if you end up exposing yourself or your client to unnecessary risk. Remember too, that if you qualify in any new treatments, they will need to be covered by insurance too.

You’ll need

  • Public liability insurance: Which insures you against claims made against your business by a member of the public. This can include injury and loss or damage to property.
  • Product liability insurance: This applies to you if you sell products to customers. It insures you against any injury the product might cause to a client.
  • Professional indemnity insurance: This insurance will cover the cost of compensation for customers who suffer loss or damage in the event of being provided with negligent advice or services by you.

How to promote your mobile beauty business

Choosing a business name

Your business name is a part of your brand, and it will give your potential customers an idea of what you’re all about. It’s fine to be creative, but remember that your business name and any logos will be associated with the business for a long time. Check that the name is not too similar to other businesses, especially those operating in the same area you’re going to be working in.

Getting your business out there

You’ve set up your business, but now people need to know about it! Here’s the different ways you can promote your business:

Word of mouth

This is one of the most effective ways of advertising. Tell your friends and family that you have set up a business, what you are offering, and ask them to hand out some business cards or flyers for you. Think about offering some discounts to entice people to use your services. Ask your clients to leave reviews, make sure they get an excellent service, and they’ll be sure to tell people all about you.

Social media

A social media presence is a must for any business. Facebook is a great place to advertise your business as you can reach a lot of potential customers for quite a small amount of money. You can run competitions to win free treatments, or discounted treatments, you can post photos of your work, reviews from happy customers, and anything else you feel might be relevant to your current and potential customers. And as most of your services will be aimed at ladies, think about this; 76% of women have a Facebook account.

Set up a website

Most people will look on the internet for recommendations when they are looking for beauticians. You can either create your own site for free, or you can invest in a professional web designer that will put a little professional polish on a site for you.

Leaflets

Leaflets are an effective way of letting people in your local area know about your services, especially your prices and how they can contact you.

Business cards

They contain all the vital contact details clients need, plus they can double up as appointment cards, if you leave some space on the back.

Top tip!

Don’t expect your business to take off straight away. Building a client base takes time. Focus on promoting your business through social media and word of mouth, and ask clients to leave reviews. Your reputation will soon grow.

You can do a job you love and build a business to be proud of. The key is to offer a wide range of services at reasonable prices. One way to continually offer clients more, is to advance your skills by gaining more qualifications.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be. For more information on any of our courses, call Steph on 07825337342