Why You Should Never Be Afraid of Change

Graphic containing the quote 'nothing changes if nothing changes.'

Change can be scary. It can stir up self-doubt and make us question everything. But often, the alternative to changing things is to stay as we are. Stale, stuck, and uninspired. When you have the courage to make changes in your life, amazing things can happen. Here’s why you should never be afraid of change.

It Helps You See Life Differently

When you wake up in the morning and think about the day ahead, how do you feel? Are you excited to get up and make a difference or are you filled with a feeling of dread? Making positive changes in your life can help you see things differently. Imagine challenging yourself to train in a new treatment, or deciding that you want to completely pivot and change the direction of your business. You’ll feel inspired and enthusiastic, and that makes you look at life through completely different eyes.

Change Opens Your Mind

If you’ve been in the industry for a long time, you might think ‘there’s nothing you can tell me.’ I want to tell you that you’re wrong. There’s always something to learn and training in something completely new like Helenergy can open your mind to new possibilities.

It Helps You Keep Moving Forward

There’s nothing worse than feeling stuck. Embracing change can make you vulnerable. But if you try new things and see that nothing bad happens, it will motivate you to keep pushing on and moving forward in life.

Change Reminds You of How Resilient You Are

Changing direction in business or life can feel terrifying, but when you go through change and you thrive, it can remind you about how resilient and capable you are.

Amazing Things Can Happen When You Embrace Change

Often, no matter how stuck or down in the dumps we feel about how things are, our mind tells us that change is something to be scared of. ‘What if it doesn’t work out?’ it tells us. I say what if it does? It’s natural to be wary of change, but what if it ends up being the best thing you’ve ever done? There’s only one way to find out.

Are You Ready to Embrace Change and Change Lives?

Therapist practising Helenergy Healing

Do you feel you are here for something more? Do your days not fill you with joy as they should? Do you love to help people not only with treatments, but in their whole life?

Training to be a Helenergy Therapist and Healing Mentor is a career that will light you up from the inside out. I know because I have done it.

I held an in-person Helenergy Horizons event recently and if you didn’t attend you really missed out.

Train as a Helenergy Therapist and you’ll get award-winning training and products that give you and your clients the chance to soar in life.

You’ll have my complete support and business mentoring once you are trained, you will not be left on your own.

I will be holding another in-person event in a few months’ time but in the meantime, if you want to know about Helenergy and how you can change lives, book a free discovery call via my Calendly link.

Train as a Helenergy Therapist and Start Transforming Lives

How many courses have you done where you can genuinely say that it’s helped you transform your clients’ lives? Helenergy Therapist training is training like you’ve never seen before. Here’s how it can help you change your clients’ lives, and yours, for the better.

How Helenergy Was Born

Being a therapist is about more than making clients look good on the outside, it’s about making them feel good on the inside. It’s about providing treatments that take care of their mind, body, and soul.

Helenergy Healing was a modality I created after experiencing the devastating loss of my mother, Helen.  I felt stuck, anxious, lost, and totally disconnected to myself and my life for a long time. I threw myself in to work at the Academy, but I just couldn’t get rid of that feeling of being completely lost.

I had to dig really deep to try and come to terms with the loss and the grief, and I had to do this alone. I knew I had to find some way just to feel better and get out of that seemingly bottomless pit I found myself in. I fought so hard to try and feel good each day and I did this by doing small daily rituals.

Around 18 months after I lost my mam, I had a spiritual awakening-I know how that sounds, but bear with me- her energy connected with mine and I finally realised why I was here; to help people heal. People who felt just like I did.

Creating Helenergy Therapist Training

After that experience, I started working on creating healing programmes that would help transform clients’ lives. I also wanted to be able to train a network of Helenergy Therapists who could transform clients’ lives as well as their own. The dream is for Helenergy to help as many people as possible.

Who is Helenergy Therapist Training Perfect For?

Helenergy Therapist training is perfect for the Empaths and sensitive souls who think and feel deeply for others. It’s also for those of you who might feel a little lost in your own life and the direction of your career, and anyone who really wants to serve others from your heart and soul and live a life of abundance.

Introducing The Helenergy Facial Experience Course

The first course on offer will be the Helenergy Facial Experience Course. I’ve used my two decades of industry experience and all of my skills to bring you this wonderful facial training that is like no other. The training will give you the tools to help clients feel better inside and out, so they’ll keep coming back. This is no ‘hi and bye’ treatment; your clients will feel the benefits long after they have left your treatment room.

What’s Included in the Training?

The Helenergy Facial Experience Course is delivered over 2.5 hours. You will be trained in Helenergy itself which is a gentle healing energetic flow that you will transfer to your clients. As well as that, you’ll be taught how to perform a beautiful facial technique and ritual.

You also get EXCLUSIVE use of the Helenergy Facial Products to use during the treatments and to retail.

In addition to the treatment training, you will be given daily and rituals and techniques to pass on to your clients. This is an essential part of helping them heal and improving their wellbeing in between appointments.

I will also be here as your Business Mentor for the first six months after training to help you build an amazing career as a Helenergy Therapist.

Are there any Prerequisites to Helenergy Therapist Training?

There is a pre-exquisite required to train in Helenergy because it is important that you learn the fundamentals of Helenergy and feel amazing every day of your own life. I always say that you can’t give your clients the best if you aren’t feeling good yourself.

You are required to complete the ‘Elevate Your Energy’ programme before any training can take place. It’s a way of elevating your own life and knowing exactly how Helenergy will work for your clients.

Want to Find Out More?

My new Helenergy Website will be launching soon and there’ll be so much more info on there. But I do understand that you might have many questions and will want to chat about potential training…

So, I will be hosting a free event at some point to talk about the Helenergy Therapist opportunity. Keep an eye out for updates on that.

There is also an option to reach out to me by booking a free 30-minute discovery call via this link:

https://calendly.com/helenergy/30min?month=2022-02

I already have many calls booked in with potential Therapists wanting to train so be quick and get yourself an appointment so I can share this amazing and exclusive opportunity with you.

Deciding to train to be a Helenergy Therapist takes a one of a kind person, training is totally exclusive and is not available anywhere else in the world.

I can’t wait for you to join me in offering something so unique, beautiful, and special to clients!

The Helenergy Facial Experience: A Gentle Approach to Holistic Healing

As therapists, we are so privileged to be able to help clients improve their wellbeing. It’s not just about looking good on the outside, clients want to feel good on the inside too. After the last few years, there’s a definite need for treatments that help treat the client as a whole. Introducing the Helenergy Facial Experience, a gentle, unique approach to holistic healing.

Not Just a Facial

A great facial has so many benefits. Glowing skin, relaxation, and reduced muscle tension to name just a few. But have you ever experienced a facial that’s combined with healing energy treatment that treats the client as whole?

That’s the Helenergy Facial Experience in a nutshell and it’s unlike anything you or your clients will ever have experienced.

If you train as a Helenergy Therapist, you’ll use facial techniques, beautiful bespoke vegan products, and a gentle healing energy flow to help clients feel good, inside and out.

What Makes the Helenergy Facial Experience different?

It treats the client as a whole. As part of the experience, they receive a Helenergy 7-Day Journal. In the journal, there is space to write how they are feeling every day as well as small daily rituals to improve their wellbeing and them move forward in life.

They also get bespoke Helenergy product recommendations so they can carry on experiencing the benefits at home. This is what it’s all about; making them feel supported long after they have left the treatment room.

Another thing clients will love is that as part of the Helenergy Facial Experience, they’ll receive a gorgeous programmed rose quartz pendant that they can carry with them every day.

Who’s it For?

Absolutely anyone can benefit from the Helenergy Facial Experience, especially people who just want to feel better and lighter every day. People who feel stuck and want to move forward in life. People who are dealing with stress or other negative emotions they just can’t shake off.

Why Should I Train as a Helenergy Therapist?

As a Helenergy Therapist, you will be get to help your client before, during, and after their Helenergy experience. How many times does a client have a treatment and the effects of that treatment only last for a day or two afterwards? As a Helenergy Therapist, you will have the privilege of impacting on your client’s wellbeing in a way that no other therapist does.

When you decide to become a Helenergy Therapist, you will be starting on a journey to being able to offer a beautiful healing modality that is so needed in people’s lives right now.

It’s a completely authentic treatment that you’ll be delivering from your heart and soul. You won’t be just ‘doing facials’, you’ll be transforming lives.

For more information on how to train as a Helenergy Therapist, contact me on 07825 337342 or via the Helenergy Facebook page. I can’t wait to help you get started on this beautiful journey.

How to Attract Clients to Your Beauty Business in January

After 2020, all of us beauty business owners were looking forward to a better year. But it’s been a bit topsy turvy, hasn’t it? For many beauty therapists, business still isn’t consistent as many clients still feel nervous about Covid.

Not only that, lockdown has had a huge impact on what treatments clients are deciding to have and what they have found they can do without. Clients are also going longer between appointments which can have a negative impact on your business.

And then there’s January. If your business is already quiet, you’ll be worried that it will die a slow death as bad weather and a lack of cash after Christmas means that clients are more reluctant to book treatments.  

So how can you beat the slump and attract clients to your beauty business in January?

Start marketing now

If you’re planning on running any new year offers, get them out there now so clients know about them. Start marketing early to attract clients to your beauty business in January.

Remember too that people are looking for gifts and stocking fillers at this time of year, so if you sell products, make sure you create a gorgeous display. Product sales might not completely make up for a slow down in your business, but every little helps.

Don’t panic and start slashing prices

You can attract clients to your beauty business in January without harming your profits. It can be tempting to start offering crazy discounts to get people through the door. However, remember that you need to earn a level of income that reflects your skills, training, and experience.

Instead of just discounting treatments across the board, why now offer deals on the days when you are usually quieter like midweek?

Want to attract clients to your beauty business in January? Get inside of their heads!

Come the new year, everyone’s in the ‘new year, new me’ mindset, so you need to capitalise on that. Now more than ever, clients want to feel relaxed and recharged. It’s not just about how they look any more.

January is cold and dark, and everyone feels a bit ‘meh’ after Christmas, so it’s the perfect time to push your wellbeing treatments. Think about offering wellbeing or pamper packages. Combine a manicure and a pedicure (with heated mitts and booties, of course). Offer a hot stone massage with a mini facial. The possibilities are endless. Brainstorm some ways that you can make your clients feel like new when they walk out of your salon.

How will you attract clients to your beauty business in January?

Will it be putting on an irresistible midweek promotion? Maybe you’ve come up with the perfect pamper package that will help people escape the January blues. Or maybe you’ve decided that you’ll finally train in that niche treatment that will make you stand out from the competition. The new year is almost here and it’s never too soon to start boosting your business for 2022.

Train with us!

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Making a Difference: How Oncology Massage Benefits You and Your Clients

If you’ve trained at the Academy before, or you follow us on social media, you’ll know that we are the only training provider in the north east that offers Oncology Massage training.

Training in Oncology Massage is not only great for your business, it has plenty of other benefits for you and your potential clients.

How Oncology Massage benefits you and your clients

It helps you to work safely with people who have cancer

You’ve probably always been told that cancer is a contraindication to massage and that your insurance won’t cover you for working with clients with cancer. It’s true that you should not work directly on the site of the cancer or work on an area where there is lymphoedema (swelling that can be caused by the disease itself or treatments). However, Oncology Massage training can help you learn about cancer, different treatments and their effects, and safe massage techniques to use.

You can meet the physical and emotional needs of your clients

Being told that you have cancer can be devastating and traumatic. The effects of the illness and the side effects of treatment can leave people feeling anxious, depleted, and in pain. We all know that there are lots of physical benefits to massage. For example, in people with cancer, massage can help to relieve pain and nausea, but the emotional benefits can be even more valuable.

Training in Oncology Massage will enable you to provide some respite to people who need it most. Imagine being able to help someone relax and feel good when they are going through one of the most difficult times in their lives.

Oncology massage training will help you work confidently

It might seem scary, to start working with a client group that you’ve always been told you can’t work with. But our Oncology Massage will give you the skills and knowledge you need to confidently work with clients who have cancer, or who’ve had a previous diagnosis.

Making a difference is always worth it

Research* has found that Oncology Massage improves quality of life for cancer patients. The benefits for patients include better relaxation, sleep, and immune function as well as relief from anxiety, pain, fatigue, and nausea.

As an Oncology Massage therapist, you’ll be able to meet people wherever they are in their journey and offer them a beautiful specialist massage treatment that will comfort and support them.

Do you want to make a difference?

Our next Oncology Massage course is running on Wednesday 17th November. Spaces are limited, so get in quick to book and start offering this beautiful treatment that makes a difference to people’s lives.

Book now by emailing me at steph@essentialbeautyacademy.co.uk or call 07825 337342.

* Reference:

Integrating Oncology Massage Into Chemoinfusion Suites: A Program Evaluation

Jun J. Mao, Karen E. Wagner, Christina M. Seluzicki, Audra Hugo, Laura K. Galindez, Heather Sheaffer, and Kevin R. Fox

Journal of Oncology Practice 2017 13:3, e207-e216

What Makes a Good Beauty Therapist?

Has the pandemic made you rethink your career choices? Are you ready to take the plunge and train to be a beauty therapist? If you’re thinking of starting a beauty career, it pays to know exactly what the job involves and what kind of person you need to be to succeed. So what makes a good beauty therapist?

You’re willing to work long hours

This is a given in the beauty industry. You’ll work late nights and weekends, and you’ll hardly ever finish work on time. You have to tidy up and clean after each client and at the end of the day. Appointments can run over time. The reality is that you’ll probably finish at least 20 minutes later than you expect.

A good beauty therapist is always on top form

To be able to provide your clients with an exceptional service, you need to look after yourself and be well rested. You won’t be able to give from a place of being sleep-deprived or rundown, so make self-care a priority.

You’re approachable

It’s important to make clients feel welcome and comfortable with you. You’ll find out that some of them will open up to you about all kinds of things.

A good beauty therapist maintains professional boundaries

You might find that you end up becoming friends with some of your clients, which can be nice, but don’t forget to maintain your professional boundaries. For example, you don’t want your next client to be waiting forever for their treatment because you’re too busy chatting with a client you’re friendly with. Another thing about boundaries-they can benefit you. You will get existing and potential clients contacting you at all times of the day or night about appointments. Make sure you set boundaries around this. Set up an auto-reply on your social media page which states when they can expect a response. If clients really want to book in with you, they’ll be patient enough to reply. If they decide to go elsewhere, that’s fine too. You might have dodged the bullet of having an extremely demanding and draining client.

You keep your training and skills up to date

Trends and treatments are constantly changing in the beauty industry so you need to keep your skills up to date and think regularly about new treatments you can bring in for clients.

A good beauty therapist presents a professional image

No matter how long you’ve been in the industry, don’t let your professional standards slip. Always have your hair tied back, wear a professional uniform, and be well-groomed.

You’ll focus on what’s best for your clients

Yes, you want to make money, but don’t try to upsell products or services to clients that aren’t in their best interest. The best way to attract clients and keep them is to be open and honest with them, and focus on their needs.

You won’t be afraid to charge what you’re worth

One of the most common mistakes made by beauty therapists who are just starting off is underselling themselves. Don’t be afraid to charge what you’re worth. You work hard and you invest a lot of time and money into training in treatments.

Did you read through this and think ‘Id make a good beauty therapist?’. Make no mistake, beauty therapy can be a demanding career but it’s also a really rewarding one. Are you ready to start your beauty therapy journey?

Train with us…

If you’re looking to kickstart your beauty career, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Step Out of Your Comfort Zone

Have you ever got to a point in your life where you feel stuck, like something needs to change? Where you’ve been stumbling down the same path for a long time, pushing and working hard, yet nothing seems to be getting better?

Before you know it, what you thought you wanted leaves your life. This can often happen with your work or career. It can seem scary, especially if it’s something you’ve set your heart on, or something you’ve worked hard for. But believe me when I say, when things leave your life, it’s because something better is waiting in the wings to replace them.

What’s often needed when it comes to living the life you want is taking a step out of your comfort zone. This can often look like:

  • Leaving a stable job and income to go it alone;
  • Daring to break from the crowd and doing something you believe in;
  • Letting go of things that just aren’t working, even if it’s painful or scary to do so.

This involves making some brave and tough decisions, and plenty of people will have something to say about it. But at the end of the day, if you know you’re being true to yourself, that’s all you need to know.

You’ve probably heard it said that the magic happens outside of your comfort zone, and it really does. It’s not easy leaving what you’re comfortable with, but the thing is, you won’t grow if you don’t.

Stepping outside of your comfort zone can mean the difference between living your dream life and a life where you’re left wondering ‘what if?’ But how do you leave the fear behind?

Why you should step out of your comfort zone

You’ll find it easier to adapt to challenges and changes

If the past year and a bit has taught us anything it’s that life can often throw us a complete curveball when we are happily bobbing along. If you step out of your comfort zone regularly, you’ll find that you won’t be so thrown when challenges and changes do happen.

You’ll have more confidence in yourself

Have you ever done something that’s scared you to death but made you feel so good afterwards? You feel good because doing something you thought you couldn’t makes you feel more confident in yourself.

Your life will feel so much richer

Trying new things and breaking out of your comfort zone helps you experience new things and learn a lot about yourself. We all impose boundaries and restrictions on ourselves which keep us small. Pushing beyond them helps us feel free and makes our lives so much richer.

How to step out of your comfort zone

Write down a list of things you want to do

Whether it’s starting your own beauty business or training in a new treatment, write a list of things you want to do. Then break each thing down into small steps-how can you make them happen?

Do the thing you’ve been putting off

This is the scary bit; it might be handing in your notice and actually telling people you’re going to be starting your own business. It could be that you want to take your beauty business down a completely different path, but you aren’t sure how clients are going to react. Do that thing that’s been buzzing around in your head for a while now. I guarantee you’ll feel like a weight has been lifted once you’ve actually made a decision.

Get some inspiration

When you feel scared or stuck, a great way to feel less fearful is to read some inspirational books or blogs, or listen to some podcasts by people who have stepped out of their comfort zone. If you want to start your own business, read something by an amazing female entrepreneur. If you want to feel inspired, read or listen to something by someone who has succeeded against the odds.

It all starts with one tiny step outside your comfort zone. I promise you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Feel Motivated Again After Lockdown

Motivational quote on a neon sign saying 'you got this'

We’ve been in and out of lockdown for the best part of a year, and for us in the beauty industry, many of us haven’t worked for what is probably the longest time since we started.

Being forced out of our routines and having to deal with a very strange ‘new normal’ where we’ve felt very much in limbo has affected motivation for many. It’s been really hard not to feel defeated and deflated.

But now as restrictions ease, are you torn between feeling excited to get back to doing what you love and wondering if you have the motivation to go back to work and resume life as it was at all?

You’re not alone.

Here’s how to feel motivated again after lockdown.

Start with your lifestyle

Your physical and mental wellbeing influences everything else you do. If you’re not sleeping well, you can’t expect to be motivated and want to give the best to your clients. One of the best things you can do to help you sleep better is to get outside in the sunlight earlier on in the day. This will reset your body’s natural rhythms and help you get back into a better pattern.

If you find that your mind just won’t quieten down when you go to bed, put a wind down routine in place. Have a warm bath, meditate, read a book, or write down your thoughts and worries in a journal before you go to bed so they are out of your head.

After you’ve got your sleep sorted, the next thing to do is to make time for some exercise during the day. It doesn’t matter what it is, just move your body. It will lift your mood and reduce stress, as well as keeping you energised and healthy.

And it goes without saying, if you’ve let things slide with eating a healthy diet during lockdown (and most of us have), make a promise to yourself to start eating better to boost your energy and make you feel good from the inside out.

Make plans

Not being able to plan ahead has been one of the toughest things about this situation for many of us. We’ve been stuck in this weird limbo, unable to move forward. That’s why now that the restrictions are easing, making plans can carry us towards that light at the end of the tunnel.

On a personal level, this might be drinks in the garden with friends now that the rule of 6 applies, or on a professional level, it might be that you want to complete a new qualification, or even change your career or the focus of your business altogether.

Take baby steps when you do get back to work

Don’t worry about tackling a huge to do list when you do get back to work, start off with practical things like contacting clients to rearrange appointments made before lockdown (if you haven’t already) and going in to work for a day or two to get things nice and clean and ready to go.

Take baby steps when it comes to easing yourself back in. Look at your list of jobs and categorise them into Absolute Priority (things that must be done), Important (things that need doing but not in a hurry), and Not so important. Trust me, everything is not an absolute priority, even though it feels like it. If your motivation is lacking when you go back to work, just commit to achieving one small thing every day to take your business forward, and before you know it, you’ll be flying!

Don’t forget to look after yourself

Anyone who knows me knows that I’m really passionate about self-care. You can’t help anyone else if you don’t look after yourself, and whether that’s making the time to go for a walk in the sun or knowing when to take a day off, it’s so important. If you don’t put yourself first, who will?

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Diversify and Protect Your Beauty Business

The pandemic and lockdowns have been so hard on the beauty industry, and most of us have been unable to operate our businesses as usual for best part of a year.

But if I know anything about us therapists, it’s that we’re resourceful, and many beauty business owners actually found or thought about new opportunities during the pandemic.

Did you manage to diversify your business in the past year, or has the turbulence caused by the pandemic made you realise that you need to so you can protect your business in the future?

Here’s how to diversify and protect your beauty business.

Upskill

There’s no better time to add new services to your treatment menu. One, if you add great new treatments to what you already offer, you’ll stand out from your competitors, and two, some treatments are probably going to become extra popular when this is all over.

People have been stressed, anxious, and fearful for a long time and many people’s mental health will have suffered, so I think that treatments that focus on wellness will become more popular than ever. Think treatments like Reflexology and Indian Head Massage.

Check out our course page for inspiration.

Sell products

You might do this already, but it makes sense if you’ve found some products you really believe in and you want to help clients look after themselves in between appointments. At home beauty has become big business over the past year and this is probably going to continue for the foreseeable future.

Partner with other businesses

In times like these, small businesses should support each other, and as a beauty business owner it makes sense for you to find ways to pair up with another business that complements yours. So for beauty businesses, think health clubs and gyms, wedding businesses etc

If you sell products, ask if you can stock them in their premises in return for a fee or commission. Keep their flyers on the reception desk in your salon. Ask them to promote your business- advertising a bridal beauty wellness package in a bridal shop is a no-brainer!

Make the partnership a win-win for both of your businesses and you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.