Which Beauty Course Should I Invest in?

Has the pandemic made you think that you want to change careers completely? With more of a focus on wellbeing and people wanting to de-stress after such a tough year, it’s a great time to get into the beauty industry.

Or maybe you’re already in the industry but you’ve noticed that clients are demanding different treatments now so you need to upskill.

It can be confusing deciding which treatments to train in, so I’ve put together some food for thought.

Here’s my guide to which beauty course you should invest in.

Pick something you’re passionate about

Do you care about your clients’ wellbeing and want to help them relax? It might be a good idea to go down the holistic treatments route when you’re thinking about which beauty course you should invest in. Look for a course that matches your passion with your values.

Think about how you want to train

When you’re deciding on which beauty course you want to do and which provider to choose, is flexibility important to you? Do you need training that fits around your family and other commitments? Here at the Academy, we always aim to be flexible with training days and dates because we know that people have such busy lives.

Look at other beauty businesses in your area

If there are a lot of nail technicians in your local area, it makes sense that you might want to avoid specialising in nails. Look at what your actual/potential competitors are doing-what beauty course could you invest in that would set you apart?

Think about a course that trains you in multiple treatments

If you’re just starting off, you’ll want to start earning as soon as possible. A combination course like our 6-Day Beauty Specialist Diploma covers all of the treatments clients would expect on a menu of services and it will get you off to a great start.

Consider going mobile

Some clients will be itching to get back in the salon, but some will be fearful, even with Covid-safe measures in place. This makes it a good time to think about investing in a mobile beauty therapist course. As well as being able to offer clients treatments in the comfort of their own home, it will give you a lot more flexibility too.

Think about going back to basics

One thing about the lockdown was that clients went back to basics; they started looking after their skin because they were wearing less makeup and rather than rely on nail extensions, they started looking after their nails at home. That’s not to say they won’t ever want extensions again, but it wouldn’t hurt to go back to basics with the course you train in and the treatments you offer. Think offering facial treatments and teaching clients how to look after their skin, and offering gel polish or manicures with products that promote healthy strong natural nail growth.

Has the lockdown made you think about switching careers or changing up the treatments you offer? There’s no better time to get into a rewarding career in the beauty industry to help people feel good again.

Are you confused about which beauty course you should invest in? Get in touch for a chat about your next career move!

Steph xx

How to Feel Motivated Again After Lockdown

Motivational quote on a neon sign saying 'you got this'

We’ve been in and out of lockdown for the best part of a year, and for us in the beauty industry, many of us haven’t worked for what is probably the longest time since we started.

Being forced out of our routines and having to deal with a very strange ‘new normal’ where we’ve felt very much in limbo has affected motivation for many. It’s been really hard not to feel defeated and deflated.

But now as restrictions ease, are you torn between feeling excited to get back to doing what you love and wondering if you have the motivation to go back to work and resume life as it was at all?

You’re not alone.

Here’s how to feel motivated again after lockdown.

Start with your lifestyle

Your physical and mental wellbeing influences everything else you do. If you’re not sleeping well, you can’t expect to be motivated and want to give the best to your clients. One of the best things you can do to help you sleep better is to get outside in the sunlight earlier on in the day. This will reset your body’s natural rhythms and help you get back into a better pattern.

If you find that your mind just won’t quieten down when you go to bed, put a wind down routine in place. Have a warm bath, meditate, read a book, or write down your thoughts and worries in a journal before you go to bed so they are out of your head.

After you’ve got your sleep sorted, the next thing to do is to make time for some exercise during the day. It doesn’t matter what it is, just move your body. It will lift your mood and reduce stress, as well as keeping you energised and healthy.

And it goes without saying, if you’ve let things slide with eating a healthy diet during lockdown (and most of us have), make a promise to yourself to start eating better to boost your energy and make you feel good from the inside out.

Make plans

Not being able to plan ahead has been one of the toughest things about this situation for many of us. We’ve been stuck in this weird limbo, unable to move forward. That’s why now that the restrictions are easing, making plans can carry us towards that light at the end of the tunnel.

On a personal level, this might be drinks in the garden with friends now that the rule of 6 applies, or on a professional level, it might be that you want to complete a new qualification, or even change your career or the focus of your business altogether.

Take baby steps when you do get back to work

Don’t worry about tackling a huge to do list when you do get back to work, start off with practical things like contacting clients to rearrange appointments made before lockdown (if you haven’t already) and going in to work for a day or two to get things nice and clean and ready to go.

Take baby steps when it comes to easing yourself back in. Look at your list of jobs and categorise them into Absolute Priority (things that must be done), Important (things that need doing but not in a hurry), and Not so important. Trust me, everything is not an absolute priority, even though it feels like it. If your motivation is lacking when you go back to work, just commit to achieving one small thing every day to take your business forward, and before you know it, you’ll be flying!

Don’t forget to look after yourself

Anyone who knows me knows that I’m really passionate about self-care. You can’t help anyone else if you don’t look after yourself, and whether that’s making the time to go for a walk in the sun or knowing when to take a day off, it’s so important. If you don’t put yourself first, who will?

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How to Diversify and Protect Your Beauty Business

The pandemic and lockdowns have been so hard on the beauty industry, and most of us have been unable to operate our businesses as usual for best part of a year.

But if I know anything about us therapists, it’s that we’re resourceful, and many beauty business owners actually found or thought about new opportunities during the pandemic.

Did you manage to diversify your business in the past year, or has the turbulence caused by the pandemic made you realise that you need to so you can protect your business in the future?

Here’s how to diversify and protect your beauty business.

Upskill

There’s no better time to add new services to your treatment menu. One, if you add great new treatments to what you already offer, you’ll stand out from your competitors, and two, some treatments are probably going to become extra popular when this is all over.

People have been stressed, anxious, and fearful for a long time and many people’s mental health will have suffered, so I think that treatments that focus on wellness will become more popular than ever. Think treatments like Reflexology and Indian Head Massage.

Check out our course page for inspiration.

Sell products

You might do this already, but it makes sense if you’ve found some products you really believe in and you want to help clients look after themselves in between appointments. At home beauty has become big business over the past year and this is probably going to continue for the foreseeable future.

Partner with other businesses

In times like these, small businesses should support each other, and as a beauty business owner it makes sense for you to find ways to pair up with another business that complements yours. So for beauty businesses, think health clubs and gyms, wedding businesses etc

If you sell products, ask if you can stock them in their premises in return for a fee or commission. Keep their flyers on the reception desk in your salon. Ask them to promote your business- advertising a bridal beauty wellness package in a bridal shop is a no-brainer!

Make the partnership a win-win for both of your businesses and you won’t regret it.

Train with us…

If you’re looking to rebuild your business in 2021, you’ve come to the right place.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Do a Job You Love

‘Do what you love and you’ll never work a day in your life’ is what they say.

But how many people actually do a job they love? Probably not many.

I’m not saying that there’s something wrong with doing a job just because it puts food on the table, but if you spend your life dreading Mondays, watching the clock, and struggling to get going every day, you have to ask yourself about the real cost of not doing a job that you really enjoy.

Here’s why you should do a job you love.

You’ll feel satisfied and fulfilled

Even when you do a job you love, you can be exhausted at the end of the day, but you’ll be tired in a good way. You’ll have enjoyed what you were doing and you’ll have made a difference to someone. This is far better than watching the clock all day and counting the hours until you can go home.

You’ll be a happier person

Think about it this way, most people spend around half of their waking hours at work. If you spend this time doing something you hate, you can’t expect to feel happy. If you do a job you love, you’ll find that there’s just so much more meaning and purpose to life, and you’ll be happier knowing that you’re doing what you were always meant to do.

You’ll be motivated to keep on doing better

If you don’t care about your job, you won’t be motivated to do well. You’ll probably just do the minimum you can get away with, then go home, because you’ll get your pay cheque anyway, right?

If you love your job, you’ll feel a lot different. You’ll want to always push yourself, get more qualified, and do better.

You’ll find even the tough days easier to handle

There are ups and downs in any job, and even if you love what you do, there’ll still be days where things happen to challenge or annoy you. If you love your job, these storms are a lot easier to weather though than if you’re facing issues while you’re in a job you hate.

So what should you do if you don’t love your work?

My advice would be to take a step towards doing something you love, no matter how small. Anything you do will be better than just wishing that things were different.

Do you want to get more qualified so you can earn more and have more variety in your days?

Do you want to change careers completely?

Or what about being your own boss?

A career in beauty therapy can be very rewarding, and you can use your skills in many different settings from salons to cruise ships, or you can go mobile for ultimate flexibility with your working hours.

Browse our courses and see what takes your fancy. We have courses suitable for those who are completely new to the industry, or for experienced therapists wanting to advance their skills.

For more information on our courses, or to book, contact me on 07825 337342 or at steph@essentialbeautyacademy.co.uk

How to Go into 2021 Feeling More Positive

Instead of making the usual New Year’s Resolutions this year, why not learn from the lessons of 2020 and make a promise to yourself to focus on what’s positive, important, and empowering in 2021?

The event of 2020 brought a lot of changes, some good, some not so good. But for me personally, it’s helped me think about what’s really important in my life and what I need to focus on.

Here’s how to go into 2021 feeling more positive.  

What do you want 2021 to look like?

A lot of things felt out of our control in 2020, but 2021 is your chance to focus on what you can control and what you want your future to look like. What are your main priorities? How will you live more by your values? How will you live a more authentic life, that makes YOU happy?

Let go of what is keeping you trapped

All of us have the potential to have an amazing life, but sometimes there are things that are keeping us stuck. This can be things we are very conscious of like having too many responsibilities or toxic relationships, or they can be unconscious, like negative beliefs or thoughts we have about ourselves. Make 2021 the year that you finally let go of what is keeping you trapped.

Take steps towards your dreams

Even if you feel like the world has stopped turning, it hasn’t, and it’s more important now than ever to pursue your dreams. Do you want to start a beauty career or get more qualified so you can offer more services to your clients? There’s nothing stopping you!

Have a plan

I remember having a plan for 2020 and it all went up in flames, but actually, things usually work out how they are supposed to. You can’t plan for every eventuality, but you can have a think about your beauty business goals for next year, what might make you life easier, and how you can feel better and more positive in 2021. Do you struggle with social media? Get some help. Do you want to offer clients more services? Book a course. Do you struggle with overwhelm? Promise that you’ll spend more time on self-care. Every baby step you take could make a huge difference to 2021 and beyond.

Make a promise to overhaul your life

If 2020 has shown us anything, it’s what we need more of in our lives and what we don’t need. Think about what doesn’t enhance your life and be ready to let it go.

Are there people who don’t support you and your dreams?

Are there toxic people who don’t add to your life, but take away from it?

Are you being kept trapped by negative and unhelpful thoughts?

Do you spend all of your time at work wishing you had another job?

Are you stuck in the past?

Make 2021 the year that you let the bad things go and focus on building the happy and fulfilling life that you want!

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why You Should Always Be Authentic

Staying true and authentic to who you really are is one of the most important things in life, and you should try to do this in business too.

In a time when we are all feeling a bit disconnected, people want something genuine, and they’ll come to you for treatments and a really nice experience if you are honest, real, and can offer them a genuine sense of connection.

What does being authentic mean?

When you’re authentic, you stay true to who you are and your values are reflected in everything you do. This doesn’t just make for a much happier and more fulfilling life, it also really benefits your business because:

  • It helps you stand out from the competition
  • Customers will relate to you better
  • People will see you and your business as reliable and trustworthy

How can you be authentic?

Be real.  

This is really important. Think about why you started your business and find the best way to share your passion and your mission with customers. You don’t have to pretend to be something you’re not or spend all of your time copying what your competitors are doing. This is YOUR business and you have to build it according to your values. What is important to you?

For me, a lot of my training at the academy is done one to one or in very small groups, and that’s how I like it. It’s never been about getting bums on seats for me; I want to see my students do well and thrive.

Another thing that’s really important to me is only bringing in new training and treatments if I believe in them 100% myself. If I didn’t believe that they worked or were of any benefit, why would I expect my students and clients to believe in them?

Finally, I am always transparent with my prices and I don’t slash prices ridiculously just to get people in the door. I know that it’s tempting with the way things are now, but be realistic about exactly what you’re offering people and what you’re worth. If you are offering your services for far less than what you know you’re worth, you won’t be as motivated to do a good job and you won’t attract customers who’ll value you, your services, or your experience. I’m not saying don’t offer people incentives, just don’t stray too far from what you know you’re worth in your own heart.

Being authentic pays off

Being authentic and not just doing as others do has really paid off for me. I still love what I do after more than 20 years in the industry, and I’ve recently won the ‘Best Beauty Therapist Education Enterprise -North East.’ This is the second award I’ve won in recent years and it shows that people value my honest and authentic teaching style and the way I do business.

Being authentic could pay off for you too. Think about it; rather than wasting all of your energy on creating and maintaining an impression of yourself and your business that isn’t real for all the world to see, you can focus on building a business that you genuinely love that aligns with your deepest values. That will attract more customers that value you, any day of the week.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Never Skip Patch Testing

patch test allergic reaction

I’ve had a lot of questions about patch testing in the last few weeks, so I thought I’d cover it in this month’s blog. I know that your clients will be desperate to get in and get their treatments done, but with treatments like lash lift or perm and lash/brow tinting, patch tests are crucial.

There is never any excuse for cutting corners when it comes to safety, especially now, when keeping ourselves and our clients safe is more important than ever. Here’s why you should never skip patch testing.

The potential risks are too big

Clients have waited months for their treatments so they might try to convince you that they don’t need a patch test especially if it means they have to wait at least another 48 hours, but skipping patch testing is really not worth it.

It can put the client’s health at risk if they have a serious allergic reaction to a product, and it opens you up to potentially being sued, fined, or losing your business. Also, how many people do you think a client will tell if they have a really bad allergic reaction and what effect will this have on your reputation?

Something else to think about is if you don’t patch test a client and they have a reaction, it can invalidate your insurance. You know you should have done a patch test and they can decide that you have been negligent and refuse to pay out any money. In this case, it will probably be more difficult and expensive to get the insurance cover you need.

Allergies can develop over time

You’ve probably had clients telling you that they don’t need a patch test as they had one elsewhere not so long ago. It doesn’t matter, they still have to get one done, because:

  • You could be using different products to the place where they got their last treatment.
  • Allergies can develop over time with repeated exposure to a product.
  • Allergic reactions can happen out of the blue, even when a client has never had a reaction to a product before.

Good practice for patch testing

For all treatments that require a patch test (check the manufacturer’s instructions on products if you’re not sure), make sure it’s clearly stated on any price lists and your website.

Make sure new clients are aware that they’ll need a patch test before any applicable treatment. If they try to convince you that they don’t need one, just explain to them that it’s for their safety and that it’s an important part of how you operate your business safely and maintain standards.

If you are afraid that clients will go elsewhere rather than get a patch test, let them. Clients should be running a mile from therapists who don’t patch test and it’s really not worth skipping them and risking your reputation and business.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

 

 

 

How to Feel Less Anxious About Coming Out of Lockdown

open sign on shop, easing of lockdown

After being in lockdown for what seems like forever, we’ve all dreamed of having some normality back, but now that the restrictions are easing and things are opening back up, you might be feeling a bit nervous as well. We all had to adjust to being in lockdown, and you might have even enjoyed having the chance to slow down a bit. Now we have to adjust to coming out of it, and it will take some doing.

Here’s how to feel less anxious about coming out of lockdown.

Know that you’re not alone in feeling anxious

If you’re nervous about what it’s going to be like getting back into normal life, you’re not alone. Even if you’ve been desperate to get back to work, see your friends, and go to the pub, part of you might still be cautious about what the weeks and months ahead might bring.

When things feel uncertain, think about what you can control

While there have been a lot of things that have been out of control during this pandemic, focusing on the things you can control can help reduce your anxiety.

You can wear gloves and a mask when you go out and about if you want. You can make sure you social distance from others. You can wash your hands often.

When you open your business again, you can put measures in place to protect yourself, your staff (if you have them), and your customers. All of these things are within your control. If you’re anxious about opening the doors to your business again, read our last blog for some helpful guidance.

Remember, you don’t have to rush back in

Even if your hair is desperate and you long for a few glasses of wine with the girls at the pub, you don’t have to rush into doing everything all at once if you’re feeling nervous. Start small. Invite a friend round for a drink in the garden if the weather’s being kind, then build up gradually from there.

Don’t let anyone pressure you to do things you’re not ready to do. Get back to the swing of things in your own time.

Take some time to think about your life

Maybe you’ve enjoyed the chance to slow down during lockdown and you’ve had more time to do things just for you. For a lot of people, myself included, lockdown has shown me how out of balance my life had been getting, and it allowed me to focus on things I really wanted to do with my life. Do you want to change careers or learn something new? It’s never too late to follow your dreams.

Talk to people

I mentioned earlier in the blog that you won’t be the only one who’s feeling anxious about post-lockdown life, so rather than getting all chewed up about things, why not talk to a good friend, workmate or family member about how you’re feeling? The chances are they’ll feel exactly the same and you’ll be able to share tips on how to cope and support each other.

Getting back to some sort of normal won’t be easy, but we’ll all adapt, because we always do. You’re always tougher than you think.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.