How To Feel Less Stressed On The Run Up To Christmas

Christmas can be a lovely time of year but it can also be a stressful one at the best of times. It’s the busiest time by far for the beauty industry, and none of us need reminding that Christmas 2020 is probably going to look very different.

So how can you bring some balance in to your life, and reduce stress at home and at work at this Christmas?

Keep an eye on your stress levels day by day

A bit of short-term stress is not too harmful to health, but when it drags on and we don’t do anything to try and remedy it, it has a negative impact on our wellbeing.

If you’re feeling particularly stressed one day, do something that will help you feel balanced, like going for a walk or popping on a face mask and pampering yourself.

Make plans

Most of us always feel like we have too much to do and not enough time to do it in which can make our stress levels go through the roof. Write a to-do list for work and for home, try to prioritise what’s really important, and get other people to chip in and take some of the weight off too.

Take a break

Us therapists can often miss out on breaks when we have a packed diary, but it’s at the extra busy times that you really do need to take them to give your mind and body a rest, even if it’s for 10 minutes.

You might feel like you shouldn’t be taking breaks when you’re so busy, but not taking them can affect your energy and focus, and you won’t be able to give your clients your best.

Make the best of how things are

We’ve had to do this more than ever this year in the face of constantly changing restrictions, and Christmas is no exception. Don’t put pressure on yourself to try and make everything ‘perfect,’ just resolve to make the best of whatever happens. Be in the moment and make lots of nice new memories.

Try to eat well

There’s nothing wrong with a bit of indulgence at this time of year, but you won’t feel great if you’re existing for a month on alcohol, caffeine, and tins of celebrations! Try to eat a balanced diet, drink lots of water, and stick to regular mealtimes.

Know that it’s okay to say no

Whether that’s squeezing in more clients or taking on extra jobs at home, know that it’s okay to say no if you’re overwhelmed. With the pandemic this year, there has been a lot of online quizzes and other online social events going on, which is lovely, but the lack of face to face interaction can be quite draining. If you really can’t fit anything else into your already packed schedule and you feel exhausted, just say no.

Take some time out for yourself

I’m big on this because I know how important it is, especially at such a busy time of year for us therapists. To be at your best and to be able to fully enjoy life, as well as your time at work and at home, you need to look after yourself before you do anything else.

Quick ideas for self-care/chill time: read a book or magazine, listen to some music, watch a favourite film or TV show, do some yoga, have a nap, have a bath- just be.

Remember what’s really important

It’s all too easy to lose sight of what’s really important, but this year, we need to focus on that more than ever. Even if it feels like you haven’t got a lot to be grateful for this year, I bet if you think about it, you have. Time with loved ones, making moments and memories. Staying cosy on a cold day. Being thankful that you’re here to celebrate Christmas, whatever that looks like for you.

Why You Should Always Be Authentic

Staying true and authentic to who you really are is one of the most important things in life, and you should try to do this in business too.

In a time when we are all feeling a bit disconnected, people want something genuine, and they’ll come to you for treatments and a really nice experience if you are honest, real, and can offer them a genuine sense of connection.

What does being authentic mean?

When you’re authentic, you stay true to who you are and your values are reflected in everything you do. This doesn’t just make for a much happier and more fulfilling life, it also really benefits your business because:

  • It helps you stand out from the competition
  • Customers will relate to you better
  • People will see you and your business as reliable and trustworthy

How can you be authentic?

Be real.  

This is really important. Think about why you started your business and find the best way to share your passion and your mission with customers. You don’t have to pretend to be something you’re not or spend all of your time copying what your competitors are doing. This is YOUR business and you have to build it according to your values. What is important to you?

For me, a lot of my training at the academy is done one to one or in very small groups, and that’s how I like it. It’s never been about getting bums on seats for me; I want to see my students do well and thrive.

Another thing that’s really important to me is only bringing in new training and treatments if I believe in them 100% myself. If I didn’t believe that they worked or were of any benefit, why would I expect my students and clients to believe in them?

Finally, I am always transparent with my prices and I don’t slash prices ridiculously just to get people in the door. I know that it’s tempting with the way things are now, but be realistic about exactly what you’re offering people and what you’re worth. If you are offering your services for far less than what you know you’re worth, you won’t be as motivated to do a good job and you won’t attract customers who’ll value you, your services, or your experience. I’m not saying don’t offer people incentives, just don’t stray too far from what you know you’re worth in your own heart.

Being authentic pays off

Being authentic and not just doing as others do has really paid off for me. I still love what I do after more than 20 years in the industry, and I’ve recently won the ‘Best Beauty Therapist Education Enterprise -North East.’ This is the second award I’ve won in recent years and it shows that people value my honest and authentic teaching style and the way I do business.

Being authentic could pay off for you too. Think about it; rather than wasting all of your energy on creating and maintaining an impression of yourself and your business that isn’t real for all the world to see, you can focus on building a business that you genuinely love that aligns with your deepest values. That will attract more customers that value you, any day of the week.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why Beauty Therapy is About More Than Making People Look Good

At a time when many people’s mental health and wellbeing is suffering, there’s more of a need than ever to do what we can as beauty therapists to help people look and feel good.

Our job is about more than painting nails and waxing eyebrows, we provide people with a chance to chat and offload, as well as improving their confidence and wellbeing.

Here’s why beauty therapy is about more than making people look good.

The salon gives people the chance to open up and chat

The salon is a relaxed environment for people to come and get their treatments, as well as being a place where clients tend to feel comfortable about opening up. After months of being locked down and unable to see many other people, therapists provide that essential opportunity for interaction as well as the chance to chat.

A recent study found that 6% of people in the UK tell their hairdresser or beauty therapist more personal things than they tell their friends and family-I think that says it all about how much of a need there is for people like us.

Beauty treatments have a positive impact on wellbeing

Treatments like massage and reflexology have been proven to be beneficial for people suffering from the effects of stress as well as anxiety, depression, and much more.

Not only that, having your nails, eyebrows, and lashes done makes you look and feel good, and it can really lift your mood. Think about how we all felt during lockdown when we couldn’t have them.

Treatments are not about indulgence or vanity, they are essential self-care, and we all need to make time for that.

Treatments can really help when life happens

At the academy, we train therapists in Oncology Massage, and we are the only training provider in the North East to do so. Being able to give someone with cancer a beautiful relaxing massage at a time in their lives when they need it is absolutely priceless. It’s about offering someone comfort in a difficult time, and if this year has shown us anything, it’s that this is something that every single one of us needs.

Reflexology is another one of our all-star treatments. It’s one of our most popular treatments and for good reason. So many people are stressed out and run down right now, and people need something that’s relaxing and that enhances their wellbeing and promotes healing of the body more than ever.

Even if it doesn’t seem like it right now, the world is still turning, and it’s our job to help keep it that way. We do what we do to help people not just look better, but feel better. Never let anyone tell you that you ‘just paint nails’ ever again.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

Why You Should Never Skip Patch Testing

patch test allergic reaction

I’ve had a lot of questions about patch testing in the last few weeks, so I thought I’d cover it in this month’s blog. I know that your clients will be desperate to get in and get their treatments done, but with treatments like lash lift or perm and lash/brow tinting, patch tests are crucial.

There is never any excuse for cutting corners when it comes to safety, especially now, when keeping ourselves and our clients safe is more important than ever. Here’s why you should never skip patch testing.

The potential risks are too big

Clients have waited months for their treatments so they might try to convince you that they don’t need a patch test especially if it means they have to wait at least another 48 hours, but skipping patch testing is really not worth it.

It can put the client’s health at risk if they have a serious allergic reaction to a product, and it opens you up to potentially being sued, fined, or losing your business. Also, how many people do you think a client will tell if they have a really bad allergic reaction and what effect will this have on your reputation?

Something else to think about is if you don’t patch test a client and they have a reaction, it can invalidate your insurance. You know you should have done a patch test and they can decide that you have been negligent and refuse to pay out any money. In this case, it will probably be more difficult and expensive to get the insurance cover you need.

Allergies can develop over time

You’ve probably had clients telling you that they don’t need a patch test as they had one elsewhere not so long ago. It doesn’t matter, they still have to get one done, because:

  • You could be using different products to the place where they got their last treatment.
  • Allergies can develop over time with repeated exposure to a product.
  • Allergic reactions can happen out of the blue, even when a client has never had a reaction to a product before.

Good practice for patch testing

For all treatments that require a patch test (check the manufacturer’s instructions on products if you’re not sure), make sure it’s clearly stated on any price lists and your website.

Make sure new clients are aware that they’ll need a patch test before any applicable treatment. If they try to convince you that they don’t need one, just explain to them that it’s for their safety and that it’s an important part of how you operate your business safely and maintain standards.

If you are afraid that clients will go elsewhere rather than get a patch test, let them. Clients should be running a mile from therapists who don’t patch test and it’s really not worth skipping them and risking your reputation and business.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

 

 

 

How to Feel Less Anxious About Coming Out of Lockdown

open sign on shop, easing of lockdown

After being in lockdown for what seems like forever, we’ve all dreamed of having some normality back, but now that the restrictions are easing and things are opening back up, you might be feeling a bit nervous as well. We all had to adjust to being in lockdown, and you might have even enjoyed having the chance to slow down a bit. Now we have to adjust to coming out of it, and it will take some doing.

Here’s how to feel less anxious about coming out of lockdown.

Know that you’re not alone in feeling anxious

If you’re nervous about what it’s going to be like getting back into normal life, you’re not alone. Even if you’ve been desperate to get back to work, see your friends, and go to the pub, part of you might still be cautious about what the weeks and months ahead might bring.

When things feel uncertain, think about what you can control

While there have been a lot of things that have been out of control during this pandemic, focusing on the things you can control can help reduce your anxiety.

You can wear gloves and a mask when you go out and about if you want. You can make sure you social distance from others. You can wash your hands often.

When you open your business again, you can put measures in place to protect yourself, your staff (if you have them), and your customers. All of these things are within your control. If you’re anxious about opening the doors to your business again, read our last blog for some helpful guidance.

Remember, you don’t have to rush back in

Even if your hair is desperate and you long for a few glasses of wine with the girls at the pub, you don’t have to rush into doing everything all at once if you’re feeling nervous. Start small. Invite a friend round for a drink in the garden if the weather’s being kind, then build up gradually from there.

Don’t let anyone pressure you to do things you’re not ready to do. Get back to the swing of things in your own time.

Take some time to think about your life

Maybe you’ve enjoyed the chance to slow down during lockdown and you’ve had more time to do things just for you. For a lot of people, myself included, lockdown has shown me how out of balance my life had been getting, and it allowed me to focus on things I really wanted to do with my life. Do you want to change careers or learn something new? It’s never too late to follow your dreams.

Talk to people

I mentioned earlier in the blog that you won’t be the only one who’s feeling anxious about post-lockdown life, so rather than getting all chewed up about things, why not talk to a good friend, workmate or family member about how you’re feeling? The chances are they’ll feel exactly the same and you’ll be able to share tips on how to cope and support each other.

Getting back to some sort of normal won’t be easy, but we’ll all adapt, because we always do. You’re always tougher than you think.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why Now is the Perfect Time to Think About Your Hopes and Dreams

mug with the words 'have a dream' written on it

‘What now?’

Have you been asking yourself this question lately? We are living in such strange times. Our lives are upside down and we’re all having to adjust to a ‘new normal.’ We’re worried about our health, our loved ones, our businesses, our jobs, and the future.

There will come a time when things get back to some kind of normal, even if you can’t see it right now, and that’s why this is the perfect time to think about your hopes, dreams, and wishes for when that day comes, and beyond.

Most of us have had some time to slow down lately and reflect on what is really important to us and what we want for our lives. How do you want your future to look?

Here’s why now is the perfect time to think about your hopes and dreams.

The coronavirus has been a traumatic experience

There’s no getting away from it, the speed at which the virus has disrupted our lives has been traumatic, but the thing about traumatic experiences is no matter how terrible they seem on the surface, they do remind us about what is really important, and they can help us grow and move on to better things.

What the coronavirus has shown us

What really matters

There’s nothing like a global pandemic to focus your attention on what is really important; your health, your family, and your friends. We have found that we can actually live without many of the other things we held to be so important.

How important our relationships are

Traumatic experiences like this make us appreciate the people in our lives more, from the sister or brother who calls you to check in and make sure you’re okay, to the friend who leaves a thoughtful gift on your doorstep.

That there’s more to life and the possibility of bigger and better things

Something as life-changing as the coronavirus might have made you re-evaluate your life direction. You might be thinking about a new career path, or learning new skills so you can do what you’ve always really wanted to do. It can be devastating to lose a job or not know if your business will survive, but sometimes, the path is cleared because something better is in the pipeline for you.

How resilient you really are

While you may not feel so resilient when you’re in your pyjamas hiding away from the world in front of Netflix, I promise you, you’ll get through this. How do I know this? Because you’ve got through 100% of your worst days so far and you’re still here.

That the small things really are the big things

How many things have you realised you take for granted since the start of all of this? Just being able to go for a walk. Being able to get what you want from the supermarket. Being able to see your family and friends. When life gets busy and we’re chasing the next big thing, we forget that it’s actually the small things that matter, and they are the most important things.

Are you thinking about the future?

Now is the time to ask yourself how you want your future to look. Do you want to build a business when this is over, or learn a new skill so that you can offer new treatments to your clients who will be desperate to get back through your doors?

Take some time out while everything is in this strange limbo to plan ahead and browse our courses. There is always a future. There is always hope.

 

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

How to Look After Your Mental Well-being During the Coronavirus Outbreak

Woman relaxing drinking cup of tea

The coronavirus has had a huge impact on our daily lives, and whether you’re young or old, employed or self-employed, you will have felt its effects. For many of us, it has caused anxiety around health and money, and now there are also a growing amount of restrictions on our daily lives.

There’s no doubt about it, the coronavirus and its impact is having an effect on many people’s mental health. The virus itself is an unknown enemy and what will happen, and how long this situation will go on for is uncertain; and it’s the fear of the unknown that’s driving our anxiety.

So how can you look after your mental wellbeing during the coronavirus outbreak?

Admit you’re anxious and express it-but don’t spiral

Given the situation, it’s completely normal to feel anxious. Express how you feel to other supportive people or write it down in a journal. But make sure you don’t get let yourself drawn into other people’s anxieties as this will only make you feel worse.

Limit how often you watch the news or check social media updates

If you’re constantly checking the news and social media for coronavirus updates, you’ll increase your anxiety and feelings of overwhelm. There’s nothing wrong with keeping yourself up to date with what’s going on, but stick to official sources like the government or the NHS.

A word on Facebook groups: There are a lot of Facebook groups popping up at the moment and the majority are all about people supporting each other which is so great to see. But watch out for those that are a constant stream of negativity, scaremongering, false information, or trolling. Everything you take in affects your mental health and overall anxiety levels, remember that.

Get moving

If you can’t work at the moment, your gym is shut, or your exercise class is cancelled for the foreseeable future, you might not be as active as you usually are. Staying active is crucial for your physical and mental health so make exercise a priority. The current guidelines from the government say that you are allowed outside to exercise once per day, as long as you maintain a sensible distance from others, so you can go for a walk, jog, or bike ride. But if you’d rather stay at home, or you’re self-isolating, there are plenty of great workouts on YouTube from yoga to Pilates, high-intensity workouts and much more.

Stay connected

If you can’t see friends or family at the moment, it can feel quite lonely and this can affect mental health. We are very lucky to have access to technology that makes staying connected easier. You can text, call, or video call your friends and family, and even get together for a virtual cuppa or glass of wine!

Keep to a routine

If your life is upside down at the minute, sticking to a routine will help you feel just a little bit in control of things. Try to get up and go to bed at the same time and make time for exercise, self-care, and work (if you are able to work and are working from home.)

Fill your time with meaningful things

If you’ve suddenly found yourself with a lot of time on your hands, instead of scrolling through your phone every few minutes, use the time to do something you’ve been meaning to do for a while. If you’re self-employed, learn something new related to your business or tweak your website, or if you just want anything non-coronavirus related to fill your time, why not clear out your wardrobe, read that book you’ve been meaning to read, or do a free online course?

I hope you’ve found these tips helpful. I’ll be sharing lots more on the Facebook page in the coming weeks. Until next time, keep calm and carry on as best you can.

 

 

 

Why Do Your Beauty Courses as a Bundle?

beauty courses package bundle

Many students who train with me complete a few beauty courses at a time. So what are the benefits of doing your courses as a bundle? Well there are quite a few and I want to talk about just some of them in this blog.

The benefits of doing your beauty courses as a bundle

It usually works out cheaper

Often I’ll run an offer where courses will be discounted if you sign up for more than one course at the time of booking. I always advertise our latest offers in my newsletter and on the Facebook page, so keep an eye out if you’re looking to book a course anytime soon.

You’ll be able to start earning sooner rather than later

If you get your qualifications under your belt quicker, it means that you can put your new skills to use a lot sooner and start earning money, whether as your own boss or working for someone else as a more skilled therapist.

It will give you more career options

The more skills you learn in one go, the more options you have. So if you did a bundle of say a spray tanning course and a nail course, it gives you more options (maybe you want to go mobile?), it makes you more attractive to employers, and you’ll have a higher earning potential.

You can mix and match according to your needs

Is there a treatment you desperately want to add to your treatment menu or something that your employer wants to bring into their salon? By booking a bundle of courses, you can select the exact training that meets you/your employer’s needs.

Flexibility

Here at the academy, we pride ourselves on offering flexible training, and we know how busy life can get. So rather than booking one course then taking a year to do another because you simply don’t have the time, why not book a bundle and complete your qualifications quickly and easily when you know you have the time?

Consistency

When you train with us, you can expect high-quality training, small classes, and our undivided attention. Doing a bundle of courses with us keeps things consistent with the quality of your training. You probably know that the quality of training varies widely between different training providers, so why risk going out and working with clients feeling unprepared? If an employer takes you on, they can rest assured that your training will more than meet the required standards.

Personalised training that recognises your prior achievements

We tailor all of our courses to the individual, so if you’re completely new to the industry, your training will reflect that, and we won’t try to hurry you everything just to get your qualification. If you are a beginner, you can choose a bundle of courses that will be a nice introduction to the industry and get you up and running as a therapist.

If you’re an experienced therapist, your training will recognise your prior achievements, so we’ll refresh the basics, but not hold you back. You can choose a bundle of slightly more specialist courses to take your career and skills to the next level.

Train with us…

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Always Follow Your Dreams

learner success story

If you follow us on social media you will have seen that we shared one of the academy’s success stories recently.

One of my lovely former students recently started her own business after completing a full beauty therapist course (while on maternity leave!) followed by spray tan and lash lift training. She is now the proud owner of J.R.D Home Beauty in Amble, and she is finally doing her dream job.

Lots of people go to work on a Monday and dream about what they would be doing if they had the chance. But there’s a difference between dreaming and doing.

What’s stopping you?

Maybe you’re afraid to leave a steady wage, maybe life and your responsibilities got in the way, I get it. But if you don’t try, you’ll never know what kind of life you could be living.

Here’s why you should put your fears aside and follow your dreams…

They motivate you

Dreams get you up in the morning, get you through the tough days, and give you purpose.

You’ll attract your tribe

You know the saying, your vibe attracts your tribe, and this is definitely true when it comes to people who have goals and dreams that they want to pursue. Your passion will rub off on other people and you’ll motivate each other to succeed.

You’ll inspire other people

I love inspiring people to further their beauty careers or to become their own boss, just as many people have inspired me over the years. You might not think it, but you could inspire someone to change careers or be their own boss too.

Life is too short to do a job you hate

We spend a lot of time at work, and there’s nothing worse than spending precious days counting down the hours until you can go home. Why not do something that inspires you and that allows you to make a difference to people? Imagine being excited to go to work every day!

Life is too short to not be happy

When you’re doing something you love, it doesn’t even feel like work because you’re in a kind of flow. The time flies by, and you feel happy. If this feeling isn’t familiar, ask yourself whether what you’re doing is really making you happy. If it’s not, make some changes.

It just might prove people wrong

How many times have you been told by people around you that ‘that’ll never work’ or ‘you’ll never be able to do this or that’? Well when you decide to pursue your goals and dreams, you’ll have the added satisfaction of proving them wrong.

You’ll make yourself proud

Other people might be proud of what you achieve, but more importantly, you’ll make yourself proud. Not everyone has the drive, ambition, confidence, and resilience to go after what they want.

So take my advice. Dream big and never stop working for what you want. You won’t regret it.

Will you be our next success story?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

 

The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.