The Secrets to My Success

North East Beauty Awards 2019

If you follow us on social media, you will have seen that we have been nominated for an award at the North East Beauty Awards 2019, in the Best Training Provider category. It’s truly an honour to even be nominated and recognised for the work we do. I’ve put my heart and soul into building the academy from the ground up and I couldn’t be prouder of what we’ve achieved.

Where it all began

You might have seen my career story in my previous blogs; I knew I wanted to a beauty therapist from the age of nine, and when I finally qualified, I worked in health spas, travelled the world working on cruise ships, and finally set up my own salon in 2004. I loved working as a therapist (and I still love doing treatments on clients), but every time I thought about my future, I thought about the natural next step for my career, which was going into teaching. I wanted to teach the next generation of therapists the skills and knowledge they’d need to do the job I loved so much.

From teaching to opening the academy

I gained my Certificate in Education from Sunderland University, then I went on to teach for different charities in the North East and worked in a local school for a few years. Then in 2010, I opened the doors to the academy, and I’ve never looked back.

My vision for the academy

My aim was always to deliver excellent training to students while making them feel at ease and building their confidence. I remember what it was like to train with impatient tutors who made you feel inadequate if you didn’t get the hang of something; it can have a really negative impact on you.

That’s why my approach to teaching is being patient and caring about every person who walks through my door. I don’t just want to get bums on seats and hurry people through their qualification, I like to give my learners personalised, high-quality training in small groups. It’s all about giving them a positive learning experience so they can go out into the world as confident and competent therapists.

The secrets to my success (and yours!)

I always hope that people are inspired by my story and the way I do things, and I love the thought that some of my learners will then go on to inspire other people. I’ve been in the industry now for over 20 years, and I’ve given, and been given, a lot of advice on how to run a successful business.

I want to share the five tips that have pretty much been the key to my success. They’re universal though, and I’m sure they will help you when you set up your own business.

  1. Look after yourself first

Yes you’re busy, yes you have to juggle a million different priorities, but you should always make yourself your number one priority. If you don’t look after yourself, mind, body, and soul, how do you expect to give the best to your clients? If you want to keep loving what you do and avoid burnout, start making time for self-care.

  1. Update your skills regularly

Things move fast in the beauty industry, just like in any other industry, so you need to move with the times and learn new treatments and techniques. This makes good business sense-you don’t want to be left lagging miles behind your competitors who offer the very latest treatments.

  1. Keep on top of your marketing

Granted, most of us get the majority of our business through word of mouth, but you can’t neglect your marketing, especially when it comes to getting through the quieter times of year. Stay active on social media, and don’t just try to attract new clients (this takes a lot of effort), but make sure you offer something to existing clients. Loyal customers equal repeat business and healthy profits.

  1. Delegate what you can’t do yourself

This has been a huge game-changer for me. There’s nothing more frustrating than not being able to grow your business because you’re buried under piles of admin, dealing with social media, or spending hours trying to work out how to fix something on your website. You might think that you can’t afford to pay someone to do these things for you, but believe me, what it saves you in time (and sanity!) is well worth it.

  1. Competition is healthy but they’ll never be you…

Competitors exist in any industry, and you might constantly worry about someone copying what you do, or even trying to put you down on a public domain, but the good news is, customers come to you because they like YOU. You are the most unique selling point of your business, never forget that. Regardless of how good someone is at doing treatments, if they have terrible customer service and they’re unreliable, they will never get repeat custom. Think about how you want your business to be perceived, and let this guide you in everything you do.

 

 

 

The Importance of Self-Care When You’re Self-Employed

self-care

You might love the freedom of being your own boss, but it can come at a price. It can be isolating, you can end up working really long hours, your earnings might be up and down, and you can end up feeling like you can never switch off. Does this sound familiar?

Setting up your own business is a huge achievement, but when you have to balance it with a busy family life and everything else that gets thrown at you, how do you find the time to take care of yourself?

Self-care is important for everybody, but it’s probably even more of a priority for people who are self-employed. How can you provide your clients with the best service and make the best decisions if you’re constantly exhausted and feeling burned out? You can’t.

Here are some of my top tips self-care tips for people who are self-employed.

Make time for yourself

This is non-negotiable if you want to be your best self. I don’t know about you, but I work harder now I’m self-employed than I ever did when I worked for a boss. But all work and no play leads to burnout and resentment. Your business is important, but it’s not everything. Time spent relaxing, doing things you enjoy, and being with family and friends is priceless. Nobody at the end of their lives wishes they had worked more.

Get into a routine

Your routine should not consist of work, work, and more work. Try to set regular working hours, and factor in rest, exercise, time for hobbies, and time with family and friends. One of the best things about being your own boss is that you’re in charge of your own diary-take advantage of it!

Be protective of your time

In these days of instant messaging and instant everything, it seems like everyone wants a reply to emails and messages straight away. I know you might feel obliged to reply at 10pm on a Saturday, but the fact is, you don’t have to, and you shouldn’t. You have to set boundaries between work and your own personal time. Decide that you won’t answer work-related messages after a certain time in the evening and set up an auto reply telling people when they can expect a response. Answering messages at all hours gives the impression that you’re always available. If you don’t protect your time, nobody else will.

Take care of your mind, body, and soul

Think about what your routine looks like overall. Do you do more things that deplete you rather than adding to your life and giving you a bit of a lift? If so, start bringing a bit more balance into your life by doing things that are good for your mind, body, and soul like having a massage, meditating, doing yoga, and having relaxing baths. Whatever is good for your soul, do more of that.

Be kind to yourself

Even if you love your business and being your own boss, it’s a steep learning curve. There’s a lot of trial and error, and not everyone knows everything about how to build a business (despite what you might see on social media!). Be kind to yourself if you make mistakes, or something doesn’t go as planned. Celebrate your achievements and don’t focus too much on what you think your shortcomings are.

Focus on a few goals rather than spinning plates

If you find that you’re constantly trying to do more of everything at once-posting more on Facebook, offering more services, doing more training, and doing more marketing, just slow down. There are only so many hours in the day, and unless you want an endless to do list forever, it makes sense to focus on one or two goals at a time. What is the most important thing for your business right now? Focus on that and you’ll get so much more done instead of trying to do a million things at once.

 

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Why You Should Bring Reflexology into Your Beauty Business

reflexology-courses

Reflexology is one of the most in-demand holistic treatments in the industry, as more and more stressed out and run down clients look for something that’s relaxing, enhances their wellbeing, and promotes healing of the body.

What is reflexology?

Reflexology dates back thousands of years and has its roots in China and Ancient Egypt. It’s believed that energy channels run throughout the body, and if any of these channels become blocked, health problems can occur. Over time, practitioners of reflexology developed a map of pressure points in the hands and feet which are thought to be connected to different parts of the body.

What can reflexology help with?

Reflexology doesn’t claim to be able to cure health conditions, but there is research that says it can help with stress, anxiety, headaches, sinus problems, neck and back pain, digestive problems, PMS, insomnia, and more.

The benefits of bringing reflexology into your business

You can offer it in a salon or mobile

Whether you’re based in a salon or you’re a self-employed mobile therapist, you will be able to offer reflexology. All you need is a couch, towels, a blanket, products to cleanse your client’s feet, and the balm or oil you perform the treatment with.

Reflexology is a niche and can make you stand out from your competitors

While reflexology is a popular treatment, not every salon offers it so there’s scope for you to really target and attract particular client groups, for example, pregnant clients.

It’s ideal for encouraging repeat customers

For best results, clients usually need a course of reflexology treatments regardless of what the treatment is for, which means repeat bookings for you. The treatment is also so relaxing and often enhances wellbeing so much that clients want to keep coming in for maintenance treatments, even if their original symptoms have improved.

It’s personally and financially rewarding

It will be hugely rewarding for you as a therapist to see that you’re enhancing your client’s wellbeing, and you’ll also reap the financial rewards of being able to offer a more specialist treatment.

Our reflexology course

Our reflexology course is suitable for complete beginners and it will teach you the essential reflexology massage movements you can do on your clients to improve their wellbeing. After you’ve completed the course, you’ll have all the tools and knowledge you need to start working on clients. To find out more about our reflexology course, click here.

Why Keeping Your Beauty Therapy Skills Up to Date is So Important

Beauty therapy CPD

Beauty Therapy is an industry that’s constantly changing, just like any other field of work you could name. There are always new treatments, techniques, products, standards, and guidelines coming in, so it’s important to keep on top of what’s going on and keep your skills up to date.

Continuing professional development (CPD) helps you to stay at the top of your game as a therapist, opens up new opportunities, and it gives your clients the peace of mind that you’re competent and qualified to a high standard.

The benefits of CPD

Keeping your skills up to date and gaining new qualifications helps you:

  • Keep up to date with what’s going on in the industry
  • Maintain and add to the knowledge and skills you need to give your clients an excellent service
  • Find new opportunities to advance in your career
  • Stay motivated and interested in your job. There’s nothing worse than the same old, same old
  • Raise standards in the beauty industry

Our courses

So you know that keeping your skills up to date is important, but sometimes it’s hard to find a course that’s relevant and fits around your life. Sometimes it’s hard to find courses that actually prepare you for doing treatments on real life clients. This is where Essential Beauty Academy comes in.

We run courses to suit both beginners and seasoned therapists, and our courses will teach you the knowledge and skills that will kickstart your beauty career, or take it to the next level.

We care about every learner who walks through our door, and that’s why our courses are taught in small groups. Everyone gets the attention and help they need, in a friendly, relaxed atmosphere where there’s no pressure to get things done. If there’s something you just can’t quite get, I’ll help you until you’re comfortable with it.

But don’t just take my word for it

We’ve worked with countless learners who’ve gone on to get fantastic jobs, or who have started their own businesses.

One of our beauty therapy students

My lovely learner Anouska has been in the industry for over 19 years. She’s a self-employed mobile therapist and for quite a few years, she’s juggled running her business with being a single parent. She didn’t have the time or the money to do extra qualifications to take her business forward, until this year. I spoke to her about what a difference doing the extra qualifications has made to her business and this is what she said;

“ I decided that this year is my year, so I contacted Stephanie and booked some nails courses, followed by Hopi Ear Candling, and a Lash Lift course. I’m so happy with what I’ve done so far. Stephanie has made me feel so positive and confident in what I’m doing. The atmosphere is so relaxed and my models have loved it. I definitely recommend the academy for all of your training needs.”

Would you like to learn add to your skills and offer your clients more?

Train with us!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Building Customer Loyalty for Your Business

building customer loyalty for your business

Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.

Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.

Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.

How you can build customer loyalty

Make your services personal

If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.

Encourage them to make regular bookings

Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!

Have regular special offers

Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.

Introduce a loyalty scheme

If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.

So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.

Speaking of loyalty…

Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?

Why train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

 

 

 

 

The Ultimate Guide to Bridal Hair and Makeup

bridal hair and makeup

Of all of the decisions a bride has to make on her wedding day, how she is going to wear her hair and what makeup look she should go for are two of the biggest. When you’re the centre of attention all day, you can feel pressure to look perfect, and every bride wants to look like the best version of them. Here’s our ultimate guide to bridal hair and makeup that you just might be referring back to if you opt to work with bridal clients!

Bridal Hair

A beautiful bridal hairstyle pulls the whole look together, and deciding whether the hair is going to be worn up, half up half down, or down can be a difficult choice.

If you’re doing bridal hair for a client, there are some things to ask them to consider which might make the choice a little easier:

  • Whatever style they choose needs to last all day
  • They’ll have the weather conditions to deal with, whether it’s humidity, wind, or the dreaded rain.
  • What type of hair they have-does it tend to hold styles well?

When in doubt, wear it up

This is my advice. There are so many beautiful and creative ways updo choices that your client is sure to find something they love.

The pros of an updo for a wedding

  • If your client wore a fancy updo to other occasions they might feel a bit overdone, but what better day to go extra glam than their wedding day?
  • There are so many options for updos.
  • An updo will hold its shape all day, meaning that they can pose for photos all day long and not have a hair out of place.
  • It will stay out of their face, so if they’re eating canapes outside, a fresh breeze won’t give them a mouthful of hair.
  • It’s easier to attach a veil to an updo. If the hair is down, the veil has to be pinned extra carefully and it still can slip while an updo is a far more secure anchor for it.
  • An updo has a far better chance of surviving changing weather conditions and the constant hugs from family and friends.

Top updo tips

  • The decision about the perfect bridal hairstyle should be based on the overall look that your client is going for. Is the back of their dress adorned with gorgeous detail? If so, wearing the hair down might mean that it’s not as visible as they would like. Are they wearing a veil? Explain how an updo is a better choice to avoid the veil slipping.
  • Make sure that your client loves how the updo looks from the front, back and side.

 

Bridal Makeup

bridal makeup course

If you’re going to do bridal makeup, always do a trial so you can make sure your client is definitely happy. Many brides will request to look ‘natural’ then decide you haven’t applied enough makeup, and some will ask for smoky eyes when they don’t really wear a lot of makeup day to day and they’ll recoil in shock when they see the heavier makeup. Bridal makeup shouldn’t look caked on, but it needs to be stronger than every day makeup so it stands out on the photographs. Here’s a quick step by step guide on bridal makeup application.

Use primer

Aside from the odd touch up, bridal makeup needs to last all day. Primer will even out the skin tone and allow products to go on smoother and stay on.

Apply concealer

The right concealer can be used to cover a multitude of sins, especially dark circles around the eyes and blemishes. Make sure you get into the inner corners of the eyes as this is usually where there is the most discolouration.

Achieve the perfect base

As I said earlier, you don’t want foundation to look caked on, but you do want natural looking, breathable coverage. Make sure you apply it to the neck and blend it well, and considering adding colour to the décolletage especially if your client is going to be wearing a strapless dress. Dust over foundation with a loose powder to set the foundation.

Highlight the eyes

Apply long wearing eyeshadow, and avoid anything too shiny or shimmer, as it can reflect light from camera flashes and on more mature brides, shimmer can draw attention to fine lines around the eyes. Use a waterproof eyeliner, not necessarily in black if your client wants a natural look, and go over the eyeliner with the same shade of eyeshadow to seal it and soften harsh lines.

Add flutter to lashes

Many brides opt for false lashes or lash extensions for their wedding day. Otherwise, use a waterproof mascara to lengthen and volumise the lashes.

Add a natural flush

Add a flush of peach or pink blusher to the apples of the cheeks to bring a natural, fresh glow to the face. Remember to start with a little and build up the colour as it’s far easier to add colour than take it away.

Use highlighter-sparingly

Highlight the top of the cheekbones, the brow bones, and the inner corner of the eyes, but don’t overdo it as your client might look shiny on camera. Just add enough to make them look radiant.

Give them a pretty pout

Use a natural lip liner to outline the lips, then fill them in with a pretty lipstick or gloss.

 

Do you want to work with brides?

On our 1 day Cosmetic Makeup course, you’ll learn how to apply makeup expertly and beautifully to achieve amazing results for your clients. You’ll be taught how to apply day & evening Makeup, corrective makeup & bridal makeup.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Spotlight on Indian Head Massage

indian-head-massage-course

Indian head massage is a super relaxing holistic treatment where acupressure massage is done on the head, face, neck and shoulders.

It’s been practiced in India for thousands of years, and it was originally done to improve the condition of the hair and scalp.

Indian Head Massage is quite a deep massage that uses a variety of different techniques and pressures, for example circular movements on the scalp, deep tissue work on the shoulders, and some stretching of the neck.

Indian head massage has become a popular addition to spa treatments or rituals, such as massage and facials.

It’s a popular choice for relaxing and pampering treatments, and once you’ve had one yourself, you’ll see why your clients love it so much!

What can an Indian head massage do for you?

The massage targets the mind, body, and spirit chakras, and the aim is to balance the energy. It’s so relaxing that your clients might tell you that they feel a little ‘out of it,’ yet they can also feel alert and able to think more clearly at the same time.

Not only that, it relieves aches and pains in the back, neck, and shoulders, that many people have. It also encourages healthy hair growth, relieves stress, promotes good sleep, relieves headaches, reduces anxiety, and improves concentration; all in one massage!

Advice for your clients

At the appointment

  • They should wear loose fitting clothing which will give you access to their neck and shoulders.
  • Advise clients to remove any hair bands or hair clips, and not to book a treatment straight after they have had their hair done, as oils might be used on the scalp.

Use caution with:

Clients who are, or think they might be pregnant

Anyone with a medical condition who may be taking medication

Clients who have recently had an injury or an operation

Anyone who has allergies, particularly skin allergies

Clients who have sores on the scalp

Giving an Indian head massage

Usually a treatment will last from 25 to 45 minutes. You should talk to your client about their lifestyle, their medical history, and what type of pressure they prefer. Tell your client that having their head firmly massaged can feel strange but reassure them that they will feel unbelievably relaxed afterwards. Always ask your client if the pressure you’re using during the massage is okay.

After the massage

Your client will probably tell you that they feel incredibly relaxed and serene but warn them that using oils on the scalp might make them look like they haven’t washed their hair in a while, so it’s a good idea to bring something to strategically tie the hair up or cover it until they get where they are going.

Want to train in Indian head massage?

If you’re thinking about adding Indian head massage to your beauty services, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Give Your Clients Better Manicures with Gel Polish

2-day-nail-gel-polish-course

Gel nail polish is a liquid gel which usually comes in a bottle or a pot. The nails are painted just like you would paint them with normal nail polish, but it’s easier, and you’ll notice that you won’t leave streaks or brush strokes like you sometimes get with normal varnish.

When you do a gel manicure, you normally push back the client’s cuticles and buff the nail before applying the gel polish.

When you apply a coat of gel polish, the nails need to be put under an LED lamp for up to 60 seconds, or for a few minutes if you’re using a UV lamp. Putting the nails under the lamp makes the gel go solid. The coat of polish will have a sticky layer so that the next layer of polish can bond to it more easily. A top coat seals the polish and either adds shine or gives a matte effect, depending on what your client wants. The top coat has to be put under the lamp too. You can finish the nails off by giving them a wipe with cleanser to remove any stickiness that’s left.

Is gel polish bad for the nails?

No, but incorrect removal of the polish, like picking it off or scraping the nails to remove it can cause damage. If the polish is removed properly, there should be no damage to your client’s nails. You should apply cuticle oil to your client’s nails after each gel polish removal to nourish the nails and encourage healthy growth. If they’re getting another gel polish straight away, don’t use the cuticle oil on them until afterwards.

How long does gel polish last?

Gel polish can last from one to three weeks depending on the quality of products you use. If gel polish is applied properly, your clients should get at least two weeks out of it with no chipping or smudging.

The benefits of gel polish

Here’s what your clients need to know about gel polish;

  • It dries immediately: So no worrying about getting things out of your purse or bag and smudging your nails straight away.
  • It protects the nails from damage and moisture: You’ll most likely notice that your nails grow when you have gel polish on.
  • The shine does last: you’ll catch yourself looking at your nails all the time and admiring their healthy sheen.
  • They won’t chip or smudge: This is one of the biggest benefits of gel polish. Even expensive nail polishes can chip just hours after you apply them.
  • They last for at least two weeks: So they’re great for when you’re going on holiday.
  • The range of colours is bigger: You’ll notice that many salons have a better range of gel polish colours than normal polish colours.

Train with us

Why not learn how to do gel polish with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

What You Need to Know About Microdermabrasion

woman getting microdermabrasion treatment in a salon

Microdermabrasion is a cosmetic procedure that rejuvenates the skin by encouraging faster turn over of the skin cells.

As we age, this cell turnover slows down. Normally, our skin renews itself every 28 days, but when things slow down, skin can look dry and dull, and the skin tone can look uneven. This is when it might be worth mentioning microdermabrasion to your clients.

How does microdermabrasion work?

Microdermabrasion causes very slight trauma to the skin, and when skin experiences any sort of damage or trauma, its natural healing mechanism kicks in, and it speeds up the renewal of the skin cells.

What does it involve?

A microdermabrasion machine sprays a fine mist of exfoliating grains on to the client’s skin. As well as exfoliating, the machine also has a sucking action, which can help to improve the skin’s circulation and work on skin health in the deeper levels of the skin too.

During the treatment

The therapist gently moves a wand over the skin, which sprays the client’s face with fine grains. The wand then sucks away any particles and debris.

The treatment is not invasive, and it will be painless for your client. Many people say they feel as if they are being massaged with a strong facial scrub when they are getting the treatment.

After the treatment

Your client may notice that their skin appears flushed or pink, and it may become dry or flaky a few days after the treatment, but this is normal, and it settles down. This is just the skin renewing itself.

Clients should notice that the skin looks softer and smoother even after one treatment, and after a course of treatments, fine lines will be less noticeable, skin tone will be more even, and sun spots or age spots will fade. This is a big selling point for this treatment and an excellent way of encouraging clients to return for further treatments.

What can microdermabrasion be used for?

  • People who want to combat the first signs of ageing
  • Dull, dry skin with uneven tone and texture
  • Acne scarring
  • Hyperpigmentation and melasma
  • Keratosis Pilaris

A word about Acne

Reducing acne scarring might take a course of treatment over a longer period of time and the treatment won’t get rid of serious acne scars. If your clients want to use it to treat acne, it’s best for people who have mild breakouts, or whiteheads and blackheads. Microdermabrasion can clear the pores and reduce breakouts, but it won’t treat moderate or severe acne. This requires targeted medical treatments.

If your client’s acne is inflamed, you should advise them that microdermabrasion isn’t suitable for them as it can further irritate the skin.

Who is microdermabrasion not suitable for?

Microdermabrasion has quite a strong effect on the skin, so if your client has sensitive skin, or any of the following, it won’t be suitable:

  • Acne with lesions
  • Skin lesions
  • Rosacea
  • Dermatitis
  • Psoriasis
  • Fragile capillaries

We’re introducing microdermabrasion at the academy soon, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why You Should Offer Facials as Part of Your Services

facial-skincare-courses-north-east

The chances are, you won’t need to convince your clients to have a facial as a treat, but they offer so much more than an hour of pampering. Facials are seen as an indulgence, but you should be encouraging clients to have them regularly; it won’t just benefit their skin, the repeat business won’t do you any harm either.

Why You Should Offer Facials as Part of Your Services

You’ll help your clients get the most from their skincare

If your clients invest in the best skincare products, they just won’t work as well if their pores are clogged. Facials will help to keep your clients’ pores clean and their skin smooth, so products can do their job better.

Your clients will have healthier skin and fewer breakouts

Blackhead and pimple extraction is done as part of some facials. Regularly giving the pores a good clear out results in healthier skin and less breakouts.

Facials can help skin adjust between seasons

What the skin needs changes with the seasons. In the winter, a hydrating facial will help to restore moisture that’s been lost because of cold weather and central heating, and a summer facial can calm and freshen sun damaged, oilier skin, for example.

They can instantly boost radiance

A good facial can show immediately in the skin. Whether it’s a radiant glow or some plumping they want, a facial can give your client just what they’re looking for.

Facial massage boosts circulation

Many facials include a face, décolletage, or scalp massage, which is not only super relaxing, but it helps to get rid of toxins and fluid retention, and it also boosts circulation which will make skin glow.

They give the skin a deeper cleanse

A facial makes up for any lazy cleansing habits by thoroughly removing grime and oil build-up, which will make the skin look so much healthier.

You can give your clients skincare advice

You can give your clients the benefit of your skincare knowledge. After assessing their skin, you can advise them on what kind of products they should be using and what they definitely shouldn’t use. Once they see the improvement in their skin, you’ll have their trust and they’ll always come back to you.

Facials relieve stress

Many of your clients will have busy lives, so they might not often get the chance to do something relaxing, just for themselves. Spending a relaxing hour getting a treatment is great for the mind too.

You can help your clients achieve younger looking skin

Wanting to reduce the first signs of ageing is a common goal that many clients have when they come for treatments. Regular facials promote cell renewal, boost collagen, and keep the skin healthy and balanced, all of which have an antiaging effect on the skin.

Train with us!

If you would love to be able to offer relaxing and skin restoring facials to your clients, why not train with us? Our facial training will give you all the skills you need to do amazing facials for clients, and you’ll even get to learn our signature facial massage technique; exclusively used by us and our learners!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.