The pandemic and lockdowns have been so hard on the beauty industry, and most of us have been unable to operate our businesses as usual for best part of a year.
But if I know anything about us therapists, it’s that we’re resourceful, and many beauty business owners actually found or thought about new opportunities during the pandemic.
Did you manage to diversify your business in the past year, or has the turbulence caused by the pandemic made you realise that you need to so you can protect your business in the future?
Here’s how to diversify and protect your beauty business.
There’s no better time to add new services to your treatment menu. One, if you add great new treatments to what you already offer, you’ll stand out from your competitors, and two, some treatments are probably going to become extra popular when this is all over.
People have been stressed, anxious, and fearful for a long time and many people’s mental health will have suffered, so I think that treatments that focus on wellness will become more popular than ever. Think treatments like Reflexology and Indian Head Massage.
Check out our course page for inspiration.
You might do this already, but it makes sense if you’ve found some products you really believe in and you want to help clients look after themselves in between appointments. At home beauty has become big business over the past year and this is probably going to continue for the foreseeable future.
Partner with other businesses
In times like these, small businesses should support each other, and as a beauty business owner it makes sense for you to find ways to pair up with another business that complements yours. So for beauty businesses, think health clubs and gyms, wedding businesses etc
If you sell products, ask if you can stock them in their premises in return for a fee or commission. Keep their flyers on the reception desk in your salon. Ask them to promote your business- advertising a bridal beauty wellness package in a bridal shop is a no-brainer!
Make the partnership a win-win for both of your businesses and you won’t regret it.
Train with us…
If you’re looking to rebuild your business in 2021, you’ve come to the right place.
All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.
For more information on any of our courses, call Steph on 07825337342.