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The Ultimate Guide to Bridal Hair and Makeup

bridal hair and makeup

Of all of the decisions a bride has to make on her wedding day, how she is going to wear her hair and what makeup look she should go for are two of the biggest. When you’re the centre of attention all day, you can feel pressure to look perfect, and every bride wants to look like the best version of them. Here’s our ultimate guide to bridal hair and makeup that you just might be referring back to if you opt to work with bridal clients!

Bridal Hair

A beautiful bridal hairstyle pulls the whole look together, and deciding whether the hair is going to be worn up, half up half down, or down can be a difficult choice.

If you’re doing bridal hair for a client, there are some things to ask them to consider which might make the choice a little easier:

  • Whatever style they choose needs to last all day
  • They’ll have the weather conditions to deal with, whether it’s humidity, wind, or the dreaded rain.
  • What type of hair they have-does it tend to hold styles well?

When in doubt, wear it up

This is my advice. There are so many beautiful and creative ways updo choices that your client is sure to find something they love.

The pros of an updo for a wedding

  • If your client wore a fancy updo to other occasions they might feel a bit overdone, but what better day to go extra glam than their wedding day?
  • There are so many options for updos.
  • An updo will hold its shape all day, meaning that they can pose for photos all day long and not have a hair out of place.
  • It will stay out of their face, so if they’re eating canapes outside, a fresh breeze won’t give them a mouthful of hair.
  • It’s easier to attach a veil to an updo. If the hair is down, the veil has to be pinned extra carefully and it still can slip while an updo is a far more secure anchor for it.
  • An updo has a far better chance of surviving changing weather conditions and the constant hugs from family and friends.

Top updo tips

  • The decision about the perfect bridal hairstyle should be based on the overall look that your client is going for. Is the back of their dress adorned with gorgeous detail? If so, wearing the hair down might mean that it’s not as visible as they would like. Are they wearing a veil? Explain how an updo is a better choice to avoid the veil slipping.
  • Make sure that your client loves how the updo looks from the front, back and side.

 

Bridal Makeup

bridal makeup course

If you’re going to do bridal makeup, always do a trial so you can make sure your client is definitely happy. Many brides will request to look ‘natural’ then decide you haven’t applied enough makeup, and some will ask for smoky eyes when they don’t really wear a lot of makeup day to day and they’ll recoil in shock when they see the heavier makeup. Bridal makeup shouldn’t look caked on, but it needs to be stronger than every day makeup so it stands out on the photographs. Here’s a quick step by step guide on bridal makeup application.

Use primer

Aside from the odd touch up, bridal makeup needs to last all day. Primer will even out the skin tone and allow products to go on smoother and stay on.

Apply concealer

The right concealer can be used to cover a multitude of sins, especially dark circles around the eyes and blemishes. Make sure you get into the inner corners of the eyes as this is usually where there is the most discolouration.

Achieve the perfect base

As I said earlier, you don’t want foundation to look caked on, but you do want natural looking, breathable coverage. Make sure you apply it to the neck and blend it well, and considering adding colour to the décolletage especially if your client is going to be wearing a strapless dress. Dust over foundation with a loose powder to set the foundation.

Highlight the eyes

Apply long wearing eyeshadow, and avoid anything too shiny or shimmer, as it can reflect light from camera flashes and on more mature brides, shimmer can draw attention to fine lines around the eyes. Use a waterproof eyeliner, not necessarily in black if your client wants a natural look, and go over the eyeliner with the same shade of eyeshadow to seal it and soften harsh lines.

Add flutter to lashes

Many brides opt for false lashes or lash extensions for their wedding day. Otherwise, use a waterproof mascara to lengthen and volumise the lashes.

Add a natural flush

Add a flush of peach or pink blusher to the apples of the cheeks to bring a natural, fresh glow to the face. Remember to start with a little and build up the colour as it’s far easier to add colour than take it away.

Use highlighter-sparingly

Highlight the top of the cheekbones, the brow bones, and the inner corner of the eyes, but don’t overdo it as your client might look shiny on camera. Just add enough to make them look radiant.

Give them a pretty pout

Use a natural lip liner to outline the lips, then fill them in with a pretty lipstick or gloss.

 

Do you want to work with brides?

On our 1 day Cosmetic Makeup course, you’ll learn how to apply makeup expertly and beautifully to achieve amazing results for your clients. You’ll be taught how to apply day & evening Makeup, corrective makeup & bridal makeup.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

Spotlight on Indian Head Massage

indian-head-massage-course

Indian head massage is a super relaxing holistic treatment where acupressure massage is done on the head, face, neck and shoulders.

It’s been practiced in India for thousands of years, and it was originally done to improve the condition of the hair and scalp.

Indian Head Massage is quite a deep massage that uses a variety of different techniques and pressures, for example circular movements on the scalp, deep tissue work on the shoulders, and some stretching of the neck.

Indian head massage has become a popular addition to spa treatments or rituals, such as massage and facials.

It’s a popular choice for relaxing and pampering treatments, and once you’ve had one yourself, you’ll see why your clients love it so much!

What can an Indian head massage do for you?

The massage targets the mind, body, and spirit chakras, and the aim is to balance the energy. It’s so relaxing that your clients might tell you that they feel a little ‘out of it,’ yet they can also feel alert and able to think more clearly at the same time.

Not only that, it relieves aches and pains in the back, neck, and shoulders, that many people have. It also encourages healthy hair growth, relieves stress, promotes good sleep, relieves headaches, reduces anxiety, and improves concentration; all in one massage!

Advice for your clients

At the appointment

  • They should wear loose fitting clothing which will give you access to their neck and shoulders.
  • Advise clients to remove any hair bands or hair clips, and not to book a treatment straight after they have had their hair done, as oils might be used on the scalp.

Use caution with:

Clients who are, or think they might be pregnant

Anyone with a medical condition who may be taking medication

Clients who have recently had an injury or an operation

Anyone who has allergies, particularly skin allergies

Clients who have sores on the scalp

Giving an Indian head massage

Usually a treatment will last from 25 to 45 minutes. You should talk to your client about their lifestyle, their medical history, and what type of pressure they prefer. Tell your client that having their head firmly massaged can feel strange but reassure them that they will feel unbelievably relaxed afterwards. Always ask your client if the pressure you’re using during the massage is okay.

After the massage

Your client will probably tell you that they feel incredibly relaxed and serene but warn them that using oils on the scalp might make them look like they haven’t washed their hair in a while, so it’s a good idea to bring something to strategically tie the hair up or cover it until they get where they are going.

Want to train in Indian head massage?

If you’re thinking about adding Indian head massage to your beauty services, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Give Your Clients Better Manicures with Gel Polish

2-day-nail-gel-polish-course

Gel nail polish is a liquid gel which usually comes in a bottle or a pot. The nails are painted just like you would paint them with normal nail polish, but it’s easier, and you’ll notice that you won’t leave streaks or brush strokes like you sometimes get with normal varnish.

When you do a gel manicure, you normally push back the client’s cuticles and buff the nail before applying the gel polish.

When you apply a coat of gel polish, the nails need to be put under an LED lamp for up to 60 seconds, or for a few minutes if you’re using a UV lamp. Putting the nails under the lamp makes the gel go solid. The coat of polish will have a sticky layer so that the next layer of polish can bond to it more easily. A top coat seals the polish and either adds shine or gives a matte effect, depending on what your client wants. The top coat has to be put under the lamp too. You can finish the nails off by giving them a wipe with cleanser to remove any stickiness that’s left.

Is gel polish bad for the nails?

No, but incorrect removal of the polish, like picking it off or scraping the nails to remove it can cause damage. If the polish is removed properly, there should be no damage to your client’s nails. You should apply cuticle oil to your client’s nails after each gel polish removal to nourish the nails and encourage healthy growth. If they’re getting another gel polish straight away, don’t use the cuticle oil on them until afterwards.

How long does gel polish last?

Gel polish can last from one to three weeks depending on the quality of products you use. If gel polish is applied properly, your clients should get at least two weeks out of it with no chipping or smudging.

The benefits of gel polish

Here’s what your clients need to know about gel polish;

  • It dries immediately: So no worrying about getting things out of your purse or bag and smudging your nails straight away.
  • It protects the nails from damage and moisture: You’ll most likely notice that your nails grow when you have gel polish on.
  • The shine does last: you’ll catch yourself looking at your nails all the time and admiring their healthy sheen.
  • They won’t chip or smudge: This is one of the biggest benefits of gel polish. Even expensive nail polishes can chip just hours after you apply them.
  • They last for at least two weeks: So they’re great for when you’re going on holiday.
  • The range of colours is bigger: You’ll notice that many salons have a better range of gel polish colours than normal polish colours.

Train with us

Why not learn how to do gel polish with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

What You Need to Know About Microdermabrasion

woman getting microdermabrasion treatment in a salon

Microdermabrasion is a cosmetic procedure that rejuvenates the skin by encouraging faster turn over of the skin cells.

As we age, this cell turnover slows down. Normally, our skin renews itself every 28 days, but when things slow down, skin can look dry and dull, and the skin tone can look uneven. This is when it might be worth mentioning microdermabrasion to your clients.

How does microdermabrasion work?

Microdermabrasion causes very slight trauma to the skin, and when skin experiences any sort of damage or trauma, its natural healing mechanism kicks in, and it speeds up the renewal of the skin cells.

What does it involve?

A microdermabrasion machine sprays a fine mist of exfoliating grains on to the client’s skin. As well as exfoliating, the machine also has a sucking action, which can help to improve the skin’s circulation and work on skin health in the deeper levels of the skin too.

During the treatment

The therapist gently moves a wand over the skin, which sprays the client’s face with fine grains. The wand then sucks away any particles and debris.

The treatment is not invasive, and it will be painless for your client. Many people say they feel as if they are being massaged with a strong facial scrub when they are getting the treatment.

After the treatment

Your client may notice that their skin appears flushed or pink, and it may become dry or flaky a few days after the treatment, but this is normal, and it settles down. This is just the skin renewing itself.

Clients should notice that the skin looks softer and smoother even after one treatment, and after a course of treatments, fine lines will be less noticeable, skin tone will be more even, and sun spots or age spots will fade. This is a big selling point for this treatment and an excellent way of encouraging clients to return for further treatments.

What can microdermabrasion be used for?

  • People who want to combat the first signs of ageing
  • Dull, dry skin with uneven tone and texture
  • Acne scarring
  • Hyperpigmentation and melasma
  • Keratosis Pilaris

A word about Acne

Reducing acne scarring might take a course of treatment over a longer period of time and the treatment won’t get rid of serious acne scars. If your clients want to use it to treat acne, it’s best for people who have mild breakouts, or whiteheads and blackheads. Microdermabrasion can clear the pores and reduce breakouts, but it won’t treat moderate or severe acne. This requires targeted medical treatments.

If your client’s acne is inflamed, you should advise them that microdermabrasion isn’t suitable for them as it can further irritate the skin.

Who is microdermabrasion not suitable for?

Microdermabrasion has quite a strong effect on the skin, so if your client has sensitive skin, or any of the following, it won’t be suitable:

  • Acne with lesions
  • Skin lesions
  • Rosacea
  • Dermatitis
  • Psoriasis
  • Fragile capillaries

We’re introducing microdermabrasion at the academy soon, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

Why You Should Offer Facials as Part of Your Services

facial-skincare-courses-north-east

The chances are, you won’t need to convince your clients to have a facial as a treat, but they offer so much more than an hour of pampering. Facials are seen as an indulgence, but you should be encouraging clients to have them regularly; it won’t just benefit their skin, the repeat business won’t do you any harm either.

Why You Should Offer Facials as Part of Your Services

You’ll help your clients get the most from their skincare

If your clients invest in the best skincare products, they just won’t work as well if their pores are clogged. Facials will help to keep your clients’ pores clean and their skin smooth, so products can do their job better.

Your clients will have healthier skin and fewer breakouts

Blackhead and pimple extraction is done as part of some facials. Regularly giving the pores a good clear out results in healthier skin and less breakouts.

Facials can help skin adjust between seasons

What the skin needs changes with the seasons. In the winter, a hydrating facial will help to restore moisture that’s been lost because of cold weather and central heating, and a summer facial can calm and freshen sun damaged, oilier skin, for example.

They can instantly boost radiance

A good facial can show immediately in the skin. Whether it’s a radiant glow or some plumping they want, a facial can give your client just what they’re looking for.

Facial massage boosts circulation

Many facials include a face, décolletage, or scalp massage, which is not only super relaxing, but it helps to get rid of toxins and fluid retention, and it also boosts circulation which will make skin glow.

They give the skin a deeper cleanse

A facial makes up for any lazy cleansing habits by thoroughly removing grime and oil build-up, which will make the skin look so much healthier.

You can give your clients skincare advice

You can give your clients the benefit of your skincare knowledge. After assessing their skin, you can advise them on what kind of products they should be using and what they definitely shouldn’t use. Once they see the improvement in their skin, you’ll have their trust and they’ll always come back to you.

Facials relieve stress

Many of your clients will have busy lives, so they might not often get the chance to do something relaxing, just for themselves. Spending a relaxing hour getting a treatment is great for the mind too.

You can help your clients achieve younger looking skin

Wanting to reduce the first signs of ageing is a common goal that many clients have when they come for treatments. Regular facials promote cell renewal, boost collagen, and keep the skin healthy and balanced, all of which have an antiaging effect on the skin.

Train with us!

If you would love to be able to offer relaxing and skin restoring facials to your clients, why not train with us? Our facial training will give you all the skills you need to do amazing facials for clients, and you’ll even get to learn our signature facial massage technique; exclusively used by us and our learners!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

What is Hopi Ear Candling?

ear-candling-courses

Ear candling is a holistic therapy that helps to improve symptoms of problems associated with the ear, nose, and throat. The treatment involves placing a hollow cone-shaped candle made of cotton that has been soaked in beeswax, honey, and herbs into the ear canal to remove excess wax and treat other problems. Ear candling can bring about a sense of deep relaxation and it can leave your clients feeling de-stressed and energised.

The history of ear candling

It is believed that the Ancient Greeks were the first to perform ear candling as part of cleansing and healing rituals. Then the Egyptians, Mayan, and Inca people adopted the practice. The ear candling technique we know today was first used by a Native American tribe called the Hopis, and this is where the name comes from.

The Hopis used ear candling in healing rituals, and the ingredients they used in their candles, cotton, beeswax, honey, sage, and chamomile, are still used today.

What happens during a treatment?

Before you carry out a treatment, you should discuss your client’s medical history and ask about any symptoms they are currently experiencing to determine whether ear candling is appropriate for them.

You should then place your client in a comfortable position on their side with their head supported by a pillow. Their hair should usually be covered with a small towel. The candle is then gently inserted into the ear and it’s allowed to burn for around 10 minutes.

When the candle is lit, the warm air rises and creates a vacuum, which stimulates the ear to get rid of wax and other blockages gently. Removing the wax and blockages clears the inner ear and the sinuses which should relieve any feelings of pressure.

Explain to your client that they may hear a crackling sound and feel a warm sensation as the candle burns.

The candle should then be removed gently from the ear and extinguished in water. The treatment is then repeated on the other ear, and the session finishes with a massage around the ears, face, and neck to promote lymphatic drainage and to boost the effects of the candling.

Allow your client to lie still for around 15 minutes after the treatment and give them a drink of water.

What are the benefits?

Hopi ear candling does not claim to be able to treat any ailments, though it can be used to relieve the symptoms of:

  • excessive ear wax, blocked sinuses
  • ear irritation
  • colds
  • flu
  • headaches
  • migraines
  • hay fever
  • anxiety and stress
  • asthma
  • vertigo

When should the candles not be used?

Hopi ear candling is a natural holistic treatment, though there are some risks. Care should always be taken when handling the lit candle and inserting it into a client’s ear.

Ear candling is not appropriate if:

  • The ear drum is perforated
  • Your client has an ear or sinus infection
  • Your client is allergic to any of the candle ingredients
  • Your client has high blood pressure

Train with us!

If you would love to be able to offer this relaxing and soothing treatment to your clients, why not train with us?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342.

 

 

How to Choose a Beauty Therapy Training Provider

steph training

How to Choose a Beauty Therapy Training Provider

So you want to do some beauty therapy training. You know what type of course you want to do, and depending on the course, you might have saved up for it for a long time. But how do you know which training provider you can trust to give you high quality training, value for money, and a great experience?

All beauty courses are not equal. Standards and prices can vary, and some courses won’t prepare you very well for working in the industry at all.

We want to take the headache out of deciding where to do your training, by giving you some tips on how to choose a beauty therapy training provider.

Choosing a training provider; what you need to know

What experience does the training provider have?

How long have they been providing training and what relevant industry experience do they have?

How much is the training going to cost?

Training is a big financial investment usually, and while more expensive training is not necessarily better quality, neither is going cheap. It’s difficult, but before you part with any cash, try thinking about the benefits that the course is going to give you in the medium to long term.

Ask if the course cost involves materials and equipment or not, and factor in how much travelling to and from the course is going to cost too.

What facilities does the training provider give you access to?

Is there adequate space for delivery of the training, and is there ample car parking? Is all equipment you’ll be using safe and in good working order?

How is the training delivered?

Are training dates flexible and do you know exactly what will be required of you? For some courses, you might need to do written coursework for example.

Is the course accredited?

Check that your chosen course is accredited. This means that by passing it, you have been assessed to be of a certain standard. Employers will always ask for industry standard courses.

Do you get support after your course?

Will your tutor be accessible after the course so you can ask questions and get some guidance?

Do they have good feedback from learners?

This is a really good test of how good a training provider is. Have people left good reviews about the training they received or are the reviews not so good?

Why choose Essential Beauty Academy for your training?

Our director, Steph, has over 20 years’ experience in the industry, and she’s worked everywhere from salons, to cruise ships, in schools, and now she’s the lead tutor in her own business.

Steph moved into teaching because she wanted to share her knowledge, skills, and experience with others, and to teach them how to do the job she loves.

She strives to provide learners with a friendly and supportive learning environment, because she understands that students can lose their confidence if they feel like they can’t quite get the hang of something. Doing your training with someone who really cares makes all the difference.

Steph teaches almost every course and classes are kept small, which makes for a relaxed learning environment.

When you leave the academy, you’ll not only leave with the skills to do treatments, you’ll leave with the confidence to be a very successful therapist.

Choose Essential Beauty Academy for a great learning experience.

For more information on any of our courses, call Steph on 07825337342

 

 

Why I Chose A Career in Beauty Therapy

steph training

There’s nothing better in life than being able to do what you love, and make other people feel amazing in the process!

And this is exactly what made Steph, our academy director, choose a career in beauty therapy. We spoke to her about why she started her own business and why she’s so happy to be doing what she loves, every single day.

What made you choose beauty therapy?

“I was only about 9 years old when I realised that I wanted to do beauty therapy. I got some nail varnishes for Christmas, and I remember feeling so excited. I was full of joy as I opened the lid and started painting my nails, even though they looked a total mess!

I shouted to my dad, “What do you call those people who paint nails?”, and he replied that they were beauticians. I knew from that moment that was what I wanted to be, and even though I hate the word beautician now, I guess I was lucky to have known what I wanted to be from such a young age.”

What do you love most about working in beauty therapy?

Stephanie Holland Academy Tutor and Beauty Therapist

“I loved working as a therapist, but I mainly teach others now, so there’s more of an emphasis on me passing my knowledge and skills on to others. I love watching my students grow and seeing their confidence build, and they can do that when they train at the academy because it’s such a relaxed environment.

I can’t narrow down what I love about beauty therapy to just one thing, but making people feel good about themselves and watching them leave the salon feeling amazing has to be pretty high up the list.

I adore my job and I always have done. I never wanted to do anything other than beauty therapy and I would never leave the profession.”

What do you love most about being self-employed?

“I like the flexibility it gives you. I can work the hours I want and I’m in control. There’s no boss breathing down my neck, and I don’t have to work with people I don’t like. I also feel a huge sense of achievement when I think about how far my business has come. Every year, I set goals and I’m so proud when I achieve them.”

What have your biggest career challenges been?

steph cruise photo career

“There have been so many challenges over the years. When I first started my beauty therapy training, I really lacked confidence, and I realised this has a lot to do with the person who trains you. This is what inspires me to be supportive and understanding with my students.

I worked on cruise ships and I aspired to be a manager, but unfortunately, I was put off this idea because I didn’t have a good manager who inspired me, and my time at sea ended.

Self-employment can be a bumpy ride, and having your own business requires plenty of motivation and determination to keep going, especially during the tough times.”

What advice would you give to anyone wanting to work in beauty therapy?

“I would say go for it, be committed to it, work hard, and always keep your skills up to date. This is how you get to be the best you can be.

Go for a job that will give you the most experience in the industry, for example, working in a spa will be a very different experience compared to working in a salon. When you apply for a job, always keep in your mind what you would like to specialise in.

Beauty Therapy isn’t a well-paid job, though you will find that it gives you so much satisfaction. Your job is a huge part of your life, so make sure you’re doing something you love.”

If you’re thinking about a career in Beauty Therapy, why not train with us, and put yourself on the path to doing your dream job?

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 0782533734

How to Start a Mobile Beauty Therapy Business

mobile-beautician-courses-north-east

Making someone look and feel their best is so rewarding, and this is one of the main reasons why people choose a career in beauty therapy.

After you have completed your qualifications, you might want your own salon, but what if this is not a practical option straight away? Well, one option is that you can set up your own mobile beauty therapy business. It gives you the chance to do your dream job, and fit it around your other commitments.

Many clients use a mobile therapist to do their treatments when it’s convenient for them. Clients can have the same choice of treatments in the privacy of their own home as they can have in a salon. Here’s how to start a mobile beauty therapy business.

Gain beauty therapy qualifications from a reputable training provider

Here at the academy, we offer a mobile beauty therapist qualification, which is a comprehensive 8-day course, focusing on the most popular and most often requested treatments, to get you on the path to running your own successful mobile beauty therapy business. Once you have completed your training, you can add on further courses if you wish. The more you can offer clients, the more they will book with you, time and time again.

What are the benefits of being a mobile beauty therapist?

  • You can choose your working hours
  • You can determine which clients you work with
  • You can increase your skills whenever and however you want

These are just some of the benefits of working for yourself.

Starting up as a mobile beauty therapist

What will you need?

You might need some kind of trolley to transport any kit like a mobile couch, and a reliable car is essential. You will need to make sure you update your car insurance to include business usage. Any other equipment you need will depend on the services you offer.

Some equipment you will probably need to consider includes:

  • Makeup and associated products: If you’re going to be doing makeup, you’ll need a full makeup kit, and a chair for your client.
  • Waxing kit: You’ll need things like paper towels, wax products, a heater to melt the wax, wax strips, and any aftercare products.
  • Manicure and pedicure equipment: You’ll need a variety of different nail colours, possibly a gel or nail extension kit if you’re going to be offering them, nail files, buffers, cuticle remover tools, and other hand and nail treatment products like cuticle oils.
  • Massage kit: You will probably need to invest in a folding treatment table, towels, massage oils, and maybe some scented candles or similar.

Insurance

Insurance is a must when you are starting up, because you need to protect yourself and your clients. Look around for the most comprehensive insurance you can afford, even of it costs you a bit more, but make sure you’re getting a good deal. Not being fully insured could cost you more in the long run if you end up exposing yourself or your client to unnecessary risk. Remember too, that if you qualify in any new treatments, they will need to be covered by insurance too.

You’ll need

  • Public liability insurance: Which insures you against claims made against your business by a member of the public. This can include injury and loss or damage to property.
  • Product liability insurance: This applies to you if you sell products to customers. It insures you against any injury the product might cause to a client.
  • Professional indemnity insurance: This insurance will cover the cost of compensation for customers who suffer loss or damage in the event of being provided with negligent advice or services by you.

How to promote your mobile beauty business

Choosing a business name

Your business name is a part of your brand, and it will give your potential customers an idea of what you’re all about. It’s fine to be creative, but remember that your business name and any logos will be associated with the business for a long time. Check that the name is not too similar to other businesses, especially those operating in the same area you’re going to be working in.

Getting your business out there

You’ve set up your business, but now people need to know about it! Here’s the different ways you can promote your business:

Word of mouth

This is one of the most effective ways of advertising. Tell your friends and family that you have set up a business, what you are offering, and ask them to hand out some business cards or flyers for you. Think about offering some discounts to entice people to use your services. Ask your clients to leave reviews, make sure they get an excellent service, and they’ll be sure to tell people all about you.

Social media

A social media presence is a must for any business. Facebook is a great place to advertise your business as you can reach a lot of potential customers for quite a small amount of money. You can run competitions to win free treatments, or discounted treatments, you can post photos of your work, reviews from happy customers, and anything else you feel might be relevant to your current and potential customers. And as most of your services will be aimed at ladies, think about this; 76% of women have a Facebook account.

Set up a website

Most people will look on the internet for recommendations when they are looking for beauticians. You can either create your own site for free, or you can invest in a professional web designer that will put a little professional polish on a site for you.

Leaflets

Leaflets are an effective way of letting people in your local area know about your services, especially your prices and how they can contact you.

Business cards

They contain all the vital contact details clients need, plus they can double up as appointment cards, if you leave some space on the back.

Top tip!

Don’t expect your business to take off straight away. Building a client base takes time. Focus on promoting your business through social media and word of mouth, and ask clients to leave reviews. Your reputation will soon grow.

You can do a job you love and build a business to be proud of. The key is to offer a wide range of services at reasonable prices. One way to continually offer clients more, is to advance your skills by gaining more qualifications.

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be. For more information on any of our courses, call Steph on 07825337342

Say Goodbye to Mascara with a Lash Lift

lash lift course north east

A lash lift is a treatment that defines your lashes and lifts them from the root, making them point towards your eyebrows. This makes your lashes look fuller and longer, and it doesn’t damage your natural lashes.

What does the treatment involve?

Silicon moulds are adhered carefully and gently to your eyelid, and then a gel is applied to the eyelash roots that lifts them upwards towards the eyebrows.

How long does the treatment take?

It usually takes around 45 minutes to an hour to do a lash lift, and longer if you decide to add any treatment like a lash tint to further enhances the look of your lashes.

How long does a lash lift last?

The treatment lasts for 6-8 weeks, and this can vary. Some things can cause the lashes to drop more quickly, such as swimming, or using harsh products or heat on your lashes.

What about wearing makeup?

You can wear makeup, but leave your lashes bare for at least 24 hours after the treatment. You will probably find that you won’t need mascara anyway. If you do want to wear mascara, wear a non-waterproof one, as waterproof formulas are harder to remove and can weaken the lash lift.

Why your clients will love a lash lift

  • It makes the eyes look brighter and more awake instantly
  • The lashes look lusciously fuller and longer
  • A lash lift is a great alternative to eyelash extensions; you get fuller, longer lashes without the maintenance
  • The treatment doesn’t damage the natural eyelashes

Why should you sign up for our lash lift training?

The treatment gives clients such fab results, they will become addicted to having it done, and because it lasts for 6-8 weeks, that means repeat bookings; great news for you and your business!

All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.

For more information on any of our courses, call Steph on 07825337342