Think about the hairdresser you go to, or your favourite pub or restaurant. What do you love about them and what makes you go back time and time again? The answer is probably because they do a great job and you’ve had some lovely experiences so you trust them. And with trust comes loyalty.
Once you go somewhere and experience excellent service, you’re more likely to go back, and this is exactly why building customer loyalty is so important for your beauty business.
Loyal customers will come back again and again, which means more business and the chance to build an excellent reputation.
How you can build customer loyalty
Make your services personal
If you’re doing a client consultation, it should always be personalised, not ‘one-size-fits-all.’ Once they see that you’ve given them information and advice that’s tailored to their needs, you’ll gain their trust and they’ll keep coming back to you.
Encourage them to make regular bookings
Many treatments you offer will need maintenance, like lash infills or waxing, so when a customer is paying, say ‘shall I book you in again in six weeks?’ This will encourage them to book in with you again there and then. A full diary is the best kind!
Have regular special offers
Good offers will both make customers come back and fill up some spaces in your diary at quieter times of the year. Rather than just offering a discount on a single treatment, why don’t you offer money off when a customer books two treatments together, like a massage and a facial? This encourages customers to book more treatments which they’ll potentially have again in the future.
Introduce a loyalty scheme
If you don’t have a loyalty scheme yet, you’re missing a trick. Loads of retailers use them to keep customers coming back, and so should you. Offer free treatments or discounts after a certain number of visits as an incentive for your customers to come back for more treatments.
So there are plenty of things you can do to look after the customers you’ve already got, rather than having to constantly chase new ones who might not be so loyal.
Speaking of loyalty…
Here at the academy, we’re all about loyalty too, and when you train with us, you’ll get a loyalty discount on your future course bookings and you can get as much as 15% off courses! Our loyalty card is being rolled out now, so why not get in touch and see what you can save on your next course?
Why train with us?
All our courses are taught in small groups which makes for a relaxing learning environment where you’ll get all of the attention you need. Steph, our academy director and trainer, has over 20 years’ experience in the industry so when you book a course with us, you’ll be perfectly prepared to be the most successful therapist that you can be.
For more information on any of our courses, call Steph on 07825337342.